Definition:

In digital marketing, a meta description refers to a brief summary or snippet of text that provides a concise description of the content of a webpage. It is an HTML attribute that is typically included within the head section of a webpage’s source code

The primary purpose of a meta description is to give search engine users a preview of what they can expect to find on a webpage when it appears in the search engine results page (SERP). It plays a crucial role in attracting users to click on a particular search result by providing a concise and compelling summary of the page’s content.