Definition:
A strategy of creating and sharing valuable content to attract and engage a specific audience
Example:
A company that sells organic food products creates a blog on their website that provides information about the benefits of organic food, recipes using organic ingredients, and tips for maintaining a healthy lifestyle. They promote their blog posts on social media and other online channels, and through email newsletters to their subscribers. The blog content is designed to appeal to health-conscious individuals who are interested in natural and organic food products. By providing valuable information and engaging with their target audience through their blog, the company is able to establish itself as an authority in the organic food industry and build relationships with potential customers. This, in turn, can lead to increased brand awareness, customer loyalty, and ultimately, sales of their organic food products.