Acquisition

Definition:

The process of acquiring new customers or leads through various marketing channels.

Example:

A software company wants to acquire new customers for its project management tool. To do this, it uses a variety of marketing channels, including social media advertising, search engine optimization, content marketing, and email marketing. The company creates targeted ads on social media platforms like Facebook and LinkedIn to reach potential customers based on their job titles and interests. They also optimize their website for search engines to attract users who are searching for project management software. The company creates blog posts, whitepapers, and other content to attract potential customers and establish itself as an authority in the industry. Finally, they send out email campaigns to users who have shown interest in the product. All of these efforts are designed to attract new customers and generate leads, which can then be converted into paying customers.