New Marketing Jobs That Could Focus on AI [Data + Examples]

Advertising and marketing is present process some main modifications. Chief amongst these is the altering roles, with AI advertising and marketing jobs popping up in current job searches, requiring candidates to work with AI within the job description or the function itself.

And whereas AI is definitely altering the sport for everybody, it’s having an excellent better impression on advertising and marketing.

After I final regarded for a full-time content material writing job in early 2022, I discovered a couple of roles that requested for AI expertise, however now it looks as if each different itemizing mentions not less than one AI program they need you to be a “professional” in.

With that in thoughts, on this article I’ll go over how AI is impacting marketing jobs, the brand new AI calls for we’re seeing within the business, and how one can sustain with all of those modifications as they change into extra AI-centric sooner or later. Let’s dive in.

Desk of Contents:

AI Advertising and marketing Jobs Advertising and marketing Departments are Investing In

Whereas AI advertising and marketing jobs exist, it’s vital to recollect AI tends to be part of most roles, not the endgame.

A December 2023 Wall Street Journal article famous that advertising and marketing job listings in November 2023 talked about AI 8% lower than in November 2022.

This doesn’t imply AI is essentially unimportant. Slightly, firms are specializing in highlighting the abilities wanted to make use of these applications or explicitly mentioning the software program of their job postings, that are normally core to the desired function.

So, even in case you don’t see the phrases “synthetic intelligence” in a job publish, you should still want to make use of it (and should accomplish that much more sooner or later). Preserve that in thoughts as I break down which jobs in advertising and marketing use AI essentially the most.

Content material Writers With AI Experience

When you is perhaps frightened that AI will exchange content material writers, we’re shortly discovering the alternative is true.

In actual fact, based on our 2023 AI Trends for Marketers Report, solely 4% out of 1,350+ advertising and marketing professionals use AI-created content material with out making any modifications. As an alternative, most are in all probability working the way in which I do, utilizing generative AI to develop concepts whereas modifying or rewriting the AI-generated textual content.

Sydney Lamoureux, content material lead at Leadhub, agrees that AI provides a brand new degree of nuance to content material creation.

She notes that whereas the preliminary “perceived potential of AI made it look like it might deal with something and drastically velocity up our workflows,” like most of us, she realized that AI “requires important oversight, fact-checking, and immediate refinement to provide high-quality, nuanced content material for purchasers.”

That stated, AI hastens the writing course of and, in flip, the speed at which writers like me produce content material, which is why enterprise leaders or stakeholders are eager on hiring writers who’re well-versed in AI.

Among the content material creation roles that require familiarity or expertise with AI embody:

• AI Content material Author.
• Synthetic Intelligence Author.
• AI Writing Specialist.
• Editorial Director.
• AI Content material Advertising and marketing Knowledgeable.

Social Media Consultants and Managers

One other huge space the place entrepreneurs are utilizing AI is of their social media advertising and marketing campaigns. We discovered that 31% of marketers used AI to create a social media publish.

With AI, social media managers can shortly optimize a single piece of content material for a number of platforms. Merely sort in a immediate and also you’ve bought dozens of partaking hashtags and a publish made for each social media platform.

This protects time, which you’ll then commit to different needle-moving duties in your day by day work life. And it’s that time-saving perk that’s driving increasingly more enterprise leaders to search out managers with AI expertise.

Take it from Sascha Hoffmann, an impartial lifecycle advertising and marketing guide, who sees that very same profit too.

“If I’ve a podcast, I can spin out a Twitter (X) thread, a LinkedIn publish, a weblog publish, and an electronic mail with a single click on/immediate. Previous to AI instruments, this course of took many hours and even a advertising and marketing coordinator or content material supervisor function,” says Hoffmann.

For those who’re in search of a brand new function in social media, hold a watch out for titles like:

• Social Media Supervisor.
• Social Media and Advertising and marketing Director.
• Social Media Advert Creator.

Immediate Engineers to Improve Buyer Expertise and Different Areas

This function is a bit marketing-adjacent, however when you’ve got a bachelor’s diploma in laptop science or knowledge science, this new function is a superb mix of creativity and knowledge interpretation.

Immediate engineers assist prepare AI by specializing in machine studying and the way they will enhance AI instruments even additional. Basically, they’re coaching the AI by seeing how they will get this system to return a particular response.

Equally, we’ve bought knowledge coaching roles. These trainers give attention to bettering the mannequin the AI software program makes use of, analyzing the info created by the AI and adjusting the prompts or code till the anticipated end result is achieved.

These roles are extremely data-driven, however each collaborate to bridge the hole between software program and people. Additionally they typically require some coding information, so hold that in thoughts.

You may discover roles like:

• AI Immediate Engineer.
• AI Information Coach.
• Generative Immediate Engineer.
• Immediate Engineer.

Basic Content material Advertising and marketing Roles Leveraging AI to Strategize and Create

I can’t stress sufficient the overarching advantages AI brings to all advertising and marketing groups. AI and automation are slowly seeping into almost each a part of the marketing cycle. In our knowledge, we discovered:

• 32% of entrepreneurs use AI for conducting analysis.
• 45% use AI to study new issues.
• 45% use AI to assist analyze or report on knowledge.
• 48% of entrepreneurs use AI to create content material.

And so they’re utilizing AI as a result of it’s working of their advertising and marketing methods. As much as 71% of marketers say AI has produced a optimistic ROI, whereas 72% of promoting managers say it’s made their groups simpler at their jobs.

You’ll discover a number of advertising and marketing roles that require information in AI like:

• website positioning Specialist.
• Advertising and marketing Coordinator.
• Director of Advertising and marketing.
• Senior Product Advertising and marketing Supervisor.
• Advertising and marketing Marketing consultant.

The takeaway? Realistically, the advertising and marketing subject isn’t seeing many “AI Advertising and marketing Jobs” simply but. Slightly, AI is being infused into most advertising and marketing jobs, impacting elements of their on a regular basis roles.

AI Advertising and marketing Function Job Descriptions + Examples

Now, let’s go over a couple of real-life examples of synthetic intelligence advertising and marketing jobs you may discover in your subsequent job search.

First, we’ve bought an “AI Information Coach” function that requires copywriting expertise. This part-time job is ideal for a content material author in search of comparatively secure work specializing in advertising and marketing copywriting.

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Subsequent, we’ve bought an AI content material author job.

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This function is extra of an entry-level place. The corporate mentions that it’s in search of somebody to put in writing unique work and evaluate AI-created content material.

Lastly, we’ve bought a product advertising and marketing supervisor function based mostly in New York Metropolis. This place requires expertise with generative AI and focuses on progress advertising and marketing.

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Coaching and Certification for AI Jobs

For those who’ve reviewed a couple of AI advertising and marketing job outcomes and really feel that you simply aren’t fairly as much as the duty of assembly all the necessities, I’ve discovered a sensible answer: certification.

Whether or not you’re in search of a brand new AI advertising and marketing job or simply need to keep up-to-date on the newest traits, getting some extra coaching might help. Listed here are a few of the programs I’d advocate if you wish to get began.

1. HubSpot Academy

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You’ll discover a number of AI-focused coaching programs within the HubSpot Academy. My favorites are:

Each of those are free programs that assist give overview of AI and the way it’s utilized in advertising and marketing. You’ll additionally discover ways to use some AI instruments, so that you’re getting sensible functions.

These programs are particularly helpful in case you use any of HubSpot’s instruments, like our CRM or CMS. We already use AI in these instruments, however you possibly can discover ways to benefit from the software program by taking a few of our coaching programs.

2. Google Training

Amelia Munday, social media marketer at Custom Neon®, recommends Google’s AI for Entrepreneurs programs as a result of, “They supply a strong foundation for using AI in quite a lot of advertising and marketing contexts, which is extraordinarily related to my day by day tasks.”

Google provides dozens of AI programs, together with a number of with certification choices. I like to recommend attempting them out to see if their model appeals to you:

3. GrowthTribe Certification

GrowthTribe provides a number of AI certification applications. Every program will enable you perceive easy methods to use AI in your on a regular basis work and supply extra particular suggestions, relying on the course you are taking.

I like how a number of of GrowthTribe’s programs give attention to entrepreneurs who need to acquire a extra data-focused understanding of AI.

Listed here are a few programs to get you began:

4. LinkedIn Learning

LinkedIn additionally provides tons of of programs, movies, and certificates applications targeted on AI. The programs cowl each space, from programming to ethics.

A few of LinkedIn’s hottest choices embody:

Whereas most of those are premium programs, LinkedIn continues to replace these programs to make sure they continue to be related. You additionally get to know precisely when the programs had been created, and the rankings are fairly clear.

Get the Most Out of AI in Advertising and marketing Jobs

AI is creeping into each side of the workforce, and in case you don’t sustain, you’ll find yourself falling behind.

Whereas we have a tendency to think about AI as falling underneath the umbrella of IT, it’s more and more prevalent in advertising and marketing as nicely.

So whether or not you’re in search of an AI advertising and marketing job initially of your profession or hoping to maneuver into administration, maintaining with the traits on this subject is a should. And who is aware of — it’s possible you’ll even give you your individual AI advertising and marketing initiatives within the course of.

Editor’s word: This publish was initially printed in Might 2023 and has been up to date for comprehensiveness.