56 Google Search Statistics to Bookmark for 2024

When you’re curious concerning the state of Google search in 2024, look no additional.

Every year we choose, vet, and categorize a listing of up-to-date statistics to present you insights from trusted sources on Google search developments.

1. Google has an internet index of “about 400 billion paperwork”. (The Capitol Forum)
2. Google’s search index is over 100 million gigabytes in measurement. (Google)
3. There are an estimated 3.5 billion searches on Google every day. (Internet Live Stats)
4. 61.5% of desktop searches and 34.4% of cellular searches lead to no clicks. (SparkToro)
5. 15% of all Google searches have by no means been searched earlier than. (Google)
6. 94.74% of key phrases get 10 month-to-month searches or fewer. (Ahrefs)
7. Probably the most searched key phrase within the US and globally is “YouTube,” and youtube.com will get essentially the most visitors from Google. (Ahrefs)
8. 96.55% of all pages get zero search visitors from Google. (Ahrefs)
9. 50-65% of all number-one spots are dominated by featured snippets. (Authority Hacker)
10. Reddit is the preferred area for product evaluate queries. (Detailed)

11. Google is essentially the most used search engine on this planet, with a cellular market share of 95.32% and a desktop market share of 81.95%. (Statista)
    
12. Google.com generated 84.2 billion visits a month in 2023. (Statista)
13. Google generated $307.4 billion in income in 2023. (Alphabet Investor Relations)
14. 63.41% of all US net visitors referrals come from Google. (SparkToro)
15. 92.96% of worldwide visitors comes from Google Search, Google Photos, and Google Maps. (SparkToro)
16. Solely 49% of Gen Z ladies use Google as their search engine. The remaining use TikTok. (Search Engine Land)

17. 58.67% of all web site visitors worldwide comes from cell phones. (Statista)
18. 57% of native search queries are submitted utilizing a cellular gadget or pill. (ReviewTrackers)
    
19. 51% of smartphone customers have found a brand new firm or product when conducting a search on their smartphones. (Think With Google)
20. 54% of smartphone customers seek for enterprise hours, and 53% seek for instructions to native shops. (Think With Google)
21. 18% of native searches on smartphones result in a purchase order inside a day vs. 7% of non-local searches. (Think With Google)
22. 56% of in-store consumers used their smartphones to buy or analysis objects whereas they have been in-store. (Think With Google)
23. 60% of smartphone customers have contacted a enterprise immediately utilizing the search outcomes (e.g., “click on to name” possibility). (Think With Google)
24. 63.6% of shoppers say they’re more likely to verify critiques on Google earlier than visiting a enterprise location. (ReviewTrackers)
25. 88% of shoppers would use a enterprise that replies to all of its critiques. (BrightLocal)
26. Prospects are 2.7 occasions extra more likely to take into account a enterprise respected in the event that they discover a full Enterprise Profile on Google Search and Maps. (Google)
27. Prospects are 70% extra more likely to go to and 50% extra more likely to take into account buying from companies with a whole Enterprise Profile. (Google)
28. 76% of people that search on their smartphones for one thing close by go to a enterprise inside a day. (Think With Google)
29. 28% of searches for one thing close by lead to a purchase order. (Think With Google)
30. Cellular searches for “retailer open close to me” (reminiscent of, “grocery retailer open close to me” have grown by over 250% within the final two years. (Think With Google)

31. Individuals use Google Lens for 12 billion visible searches a month. (Google)
32. 50% of internet buyers say pictures helped them resolve what to purchase. (Think With Google)
33. There are an estimated 136 billion listed pictures on Google Picture Search. (Photutorial)
34. 15.8% of Google SERPs present pictures. (Moz)
35. Individuals click on on 3D pictures virtually 50% greater than static ones. (Google)

36. Greater than 800 million individuals use Google Uncover month-to-month to remain up to date on their pursuits. (Google)
37. 46% of Google Uncover URLs are information websites, 44% e-commerce, 7% leisure, and a couple of% journey. (Search Engine Journal)
38. Regardless that information websites accounted for below 50% of Google Uncover URLs, they obtained 99% of Uncover clicks. (Search Engine Journal)
    
39. Most Google Uncover URLs solely obtain visitors for 3 to 4 days, with most of that visitors occurring one to 2 days after publishing. (Search Engine Journal)
40. The clickthrough fee (CTR) for Google Uncover is 11%. (Search Engine Journal)

41. 91.45% of search volumes in Google Adverts Key phrase Planner are overestimates. (Ahrefs)
42. For each $1 a enterprise spends on Google Adverts, they obtain $8 in revenue by means of Google Search and Adverts. (Google)
43. Google eliminated 5.5 billion advertisements, suspended 12.7 million advertiser accounts, restricted over 6.9 billion advertisements, and restricted advertisements from exhibiting up on 2.1 billion writer pages in 2023. (Google)
44. The common purchasing click-through fee (CTR) throughout all industries is 0.86% for Google Adverts. (Wordstream)
45. The common purchasing value per click on (CPC) throughout all industries is $0.66 for Google Adverts. (Wordstream)
46. The common purchasing conversion fee (CVR) throughout all industries is 1.91% for Google Adverts. (Wordstream)

47. 58% of shoppers ages 25-34 use voice search day by day. (UpCity)
48. 16% of individuals use voice seek for native “close to me” searches. (UpCity)
49. 67% of shoppers say they’re very seemingly to make use of voice search when in search of data. (UpCity)
50. Lively customers of the Google Assistant grew 4X over the previous yr, as of 2019. (Think With Google)
51. Google Assistant hit 1 billion app installs. (Android Police)

52. AI-generated solutions from SGE have been accessible for 91% of leisure queries however solely 17% of healthcare queries. (Statista)
53. The AI-generated solutions in Google’s Search Generative Expertise (SGE) don’t match any hyperlinks from the highest 10 Google natural search outcomes 93.8% of the time. (Search Engine Journal)
54. Google shows a Search Generative aspect for 86.8% of all search queries. (Authoritas)
    
55. 62% of generative hyperlinks got here from sources exterior the highest 10 rating natural domains. Solely 20.1% of generative URLs immediately match an natural URL rating on web page one. (Authoritas)
56. 70% of SEOs mentioned that they have been nervous concerning the influence of SGE on natural search (Aira)

Be taught extra

Take a look at extra assets on how Google works: