33 Ways to Drive Traffic to Your Website

“If you happen to construct it, they are going to come” could have labored for Kevin Costner, however I feel everyone knows that advertising and marketing a cornfield baseball diamond would take only a little extra work.

Web sites are not any totally different. Even the very best content material wants readers, and if you happen to’ve struggled to extend your web site site visitors, you are in good firm.

Based on 2024 research from Content Marketing Institute, greater than half of B2B content material entrepreneurs say it’s a problem to constantly create the appropriate content material for his or her viewers.

We’ve bought a listing of 33 methods to extend web site site visitors, generate extra leads, and enhance ROI (and none of them contain ready in a cornfield for ghost baseball gamers).

Desk of Contents

1. Content material Creation

Inbound marketing focuses on attracting the appropriate folks to your organization. Among the best methods to do that is by creating content material by way of running a blog.

To brainstorm content material that may entice the appropriate guests to your web site, it’s essential to first perceive the buyer persona you’re focusing on. As soon as you realize your viewers, you possibly can create content material that naturally attracts them to your web site.

However how do you write a great weblog publish that may attract the appropriate viewers? Observe these 5 steps:

• Identify your buyer persona: Discover out extra about your goal market. Perceive all the pieces from job title to ache factors.
• Conduct keyword research: Study what your viewers is trying to find on search engines like google so you possibly can present the very best content material.
• Ideate topics: Establish subjects that enchantment to your viewers’s ache factors and expertise excessive search volumes. Instruments like our Blog Ideas Generator may also help with the brainstorming course of.
• Write a draft: Start by drafting a publish that solutions your viewers’s questions. Use fascinating angles to make your publish stand out.
• Publish: Publish your publish in your weblog web site. Use search engine optimization instruments to optimize your content.
• Promote: Promote your weblog publish on social media and electronic mail newsletters to generate site visitors. The extra site visitors your publish generates, the upper it should rank in search engines like google.

Professional tip: Discover ways to implement a running a blog technique with our step-by-step guide and templates.

Need to take your running a blog to the following degree? Discover our Free AI Blog Writer to streamline your content material creation course of with the ability of synthetic intelligence.

2. Subject Experience

Rating larger in Google will improve your web site’s natural site visitors. At HubSpot, we do that by utilizing the pillar/topic cluster model. Google favors websites identified to be matter specialists on the subject material they’re writing about.

To be seen as an skilled, you possibly can create a pillar page, which is basically an extended weblog publish that broadly covers all elements of a subject.

Then, you write “cluster content material,” or supporting weblog posts, focusing on lengthy tail key phrases that present you’ve got lined a subject exhaustively. Specializing in long-term site visitors will allow you to rank larger on search engines like google.

Christina Perricone, a former senior weblog supervisor at HubSpot, says, “The pillar cluster mannequin organizes content material in your web site round a single matter and search time period by way of inside linking. This group helps search engines like google simply crawl and categorize the entire content material that you’ve on a selected matter, thereby making it simpler so that you can rank for that search time period.”

She continues, “When the mannequin is completed proper, it additionally helps guests navigate your web site and transfer by way of associated pages, boosting site visitors for the entire pages in your matter cluster.”

3. Natural Social Media

Natural social media shouldn’t be a brand new technique, nevertheless it’s nonetheless one thing entrepreneurs ought to take note of. Moreover posting on social media platforms, you can even use Instagram Tales, dwell video on Instagram or TikTok, or Fb Messenger.

It is necessary to have a various social media technique and use the appropriate social media platforms — not simply Fb, Instagram, and X. Platforms like YouTube and even Pinterest can generate a number of site visitors to your web site.

And as we noticed throughout the transformation of Twitter into X, customers can soar ship throughout main platform modifications — so don’t put all of your eggs in a single basket.

Henry Franco, a former HubSpot advertising and marketing supervisor, recommends two issues concerning natural social media.

“First, do not spam your viewers — it prices a person nothing to scroll previous your publish, and if you happen to do not provide them any worth, that is precisely what they’re going to do. Know your viewers, and craft content material that speaks on to them,” Franco says.

“Second, keep lively with group administration. Individuals love when manufacturers like and reply to them — it’s going to humanize your small business, and maintain folks coming again for extra content material.”

For example, HubSpot makes use of enjoyable carousels on Instagram about your workplace character, a lighthearted means of partaking our viewers (I’m a bi-coastal baddie solely by advantage of regularly mixing up time zones.)

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Professional tip: Take a look at our social media marketing guide to be taught extra.

4. Web site Evaluation

Let‘s perform a little reverse-engineering of our thought course of. Earlier than you drive site visitors to your web site, it’s necessary to study your viewers.

To do that, analyze your web site to see the place you are shedding and gaining guests. There are many third-party instruments, like Crazy Egg, and HubSpot has a free website grader you need to use.

With this info at your disposal, you possibly can create the appropriate content material to drive the appropriate site visitors to your web site.

5. Influencers

We all know that clients usually tend to purchase from organizations with glorious phrase of mouth, however how do you create nice phrase of mouth advertising and marketing?

First, delight your clients. Second, work with influencers.

Influencer advertising and marketing isn‘t a passing fad. In reality, it’s a budget-friendly choice to drive site visitors to your web site. When influencers publish low cost codes, hyperlinks, evaluations, or giveaways, you’re tapping into their viewers to drive site visitors to your web site.

6. Electronic mail Record Constructing

Utilizing your present readers and clients is a good way to drive site visitors to your web site. Whenever you publish a brand new weblog or content material provide, you possibly can advertise to your followers/subscribers for a fast site visitors enhance. With content-heavy web sites, repeat readership is useful for site visitors targets, conversions, and lead technology.

To get began, construct an electronic mail checklist or develop your present checklist. Beneath are just a few methods you need to use:

• Content material affords: Publish content material that requires guests to share their electronic mail to entry it. Embody CTAs for content material affords in your web site.
• Simple-access publication sign-up: Embody sign-up types in your web site, out of your homepage to your about web page. If a customer has a pleasant expertise in your web site, they’re extra doubtless to join your publication.

Use HubSpot’s free forms tool to easily add a form to your site and start growing your email list.

• Social media: Selling your electronic mail publication on social media, whether or not by way of a publish or contest/giveaway, is a good way to transform your present followers into subscribers.

Professional tip: Learn how to build an email list from scratch or grow your email list.

7. Group Engagement

The extra model recognition you might have, the extra site visitors you’ll drive to your web site. One strategy to obtain brand recognition is to be lively and engaged inside the market.

You possibly can implement an engagement technique at present by collaborating in Fb group discussions in your trade, answering questions on public discussion board web sites, and interacting along with your followers on social media.

Certainly one of my favourite manufacturers on social media is Taco Bell. Taco Bell delights its clients on social media nearly every single day. See a few examples from the corporate’s X account beneath.

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Within the instance above, Taco Bell makes use of a easy tweet from a buyer to have interaction with them and construct group organically. The model additionally simply likes to have enjoyable:

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Simply bear in mind to be useful and human. Nobody likes spammy hyperlinks or self-serving rhetoric after they’re asking a fast query on-line.

8. On-Web page search engine optimization

On-page search engine optimization may also help your web site rank larger in search engines like google and convey in additional site visitors. Some on-page search engine optimization parts embrace the web page title, header, meta description, picture alt-text, and the URL (plus extra). Exhibiting up in search engines like google will generate extra site visitors in your web site.

Professional tip: To get began, take a look at our ultimate guide to on-page SEO.

9. High quality Backlinks

With a view to drive site visitors to your web site, that you must rank excessive in search engines like google. With a view to rank larger in search engines like google, that you must be an authority in your trade.

A technique to try this, moreover the subject/cluster mannequin described above, is by buying high quality backlinks. If web sites with excessive authority hyperlink to your web site, that provides you extra credibility.

Irina Nica, senior product advertising and marketing supervisor at HubSpot says, “There are two predominant methods through which high-quality backlinks may also help drive extra site visitors to an internet site: boosting rating and driving referral site visitors.”

She continues, “Backlinks are probably the most necessary rating elements for each main search engine on the market. By continuously incomes high-quality backlinks from related web sites, you may enhance your rankings in SERP and, consequently, see a carry in your natural site visitors.”

Nica provides, “Backlinks also can drive a considerable quantity of referral site visitors. That‘s one thing to be anticipated if you happen to get talked about on a well-liked information web site. You may as well see referral site visitors coming by way of if you happen to’re talked about (and linked to) in an article that is already rating nicely for top search quantity key phrases and is getting a relentless circulation of site visitors.”

Professional tip: Need to learn to earn backlinks? We’ve bought 10 creative ways.

10. Video Advertising

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If video advertising and marketing isn’t already a part of your content material technique, you’re lacking out on an enormous potential viewers. Statista reports that Google Websites, which owns YouTube, reaches 258 million U.S. viewers.

It’s predicted that by 2028, digital video promoting spending will improve to just about $90 million, up from $59 million in 2024. And people numbers are only for cell.

You possibly can create movies for Instagram Tales or Reels, do dwell movies, begin a YouTube channel, and many others. Need to get began at present? Study all the pieces that you must know in our ultimate guide to video marketing.

11. Content material Repurposing

Want content material to drive site visitors to your web site however struggling to give you concepts? I get it. A good way to beat this hurdle is to repurpose previous content material. Take a well-performing weblog publish and repurpose that right into a video.

Or you probably have a podcast that did rather well, write up a weblog publish on that matter. Utilizing content material that has already carried out nicely will proceed to drive site visitors to your web site.

You may as well repurpose written content material by benefiting from trade traits. When you have a handful of older content material about AI, as an illustration, you would freshen them up with latest statistics and quotes, package deal the weblog posts collectively, and advertise as an final matter information.

12. LinkedIn Creator

LinkedIn is actually more popular with millennials than different social networks. And with millennials now of their 30s and early 40s, there’s a great probability they kind a major a part of your goal market.

Not like LinkedIn Influencers, anyone can grow to be a LinkedIn creator. You possibly can repurpose weblog posts (or write new ones!), host dwell audio occasions, and even begin on-platform newsletters.

LinkedIn has nice assets for anyone trying to enhance their attain, like its content best practices, which recommend that you just publish not less than 4 instances per week and deal with every publish as the beginning of a dialog.

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13. search engine optimization Instruments

To drive site visitors to your web site, it is necessary to be a pupil of search engine optimization. Studying learn how to use search engine optimization instruments like Google Analytics, Ahrefs, and SEMrush will allow you to develop a technique to generate site visitors to your web site.

These instruments will allow you to be taught and analyze what‘s working in your web site and what isn’t. Plus, these allow you to give you concepts for content material that has the potential to generate excessive site visitors. Take a look at our roundup of the best SEO tools to observe your web site.

14. Historic Optimization

Historic optimization is the method we use at HubSpot to replace previous weblog content material and generate extra site visitors and leads. If you happen to’re something like us, a majority of your month-to-month weblog views and leads come from older posts.

Pamela Vaughan, a advertising and marketing fellow who works on net technique at HubSpot — and the one who launched us to the idea of historic optimization — has written about this extensively.

She says, “Historic optimization is a tactic best-suited for a weblog that is been round for a number of years as a result of that you must 1) be producing a major quantity of natural search site visitors, 2) have constructed up a essential mass of weblog subscribers and social media followers, and three) have a large repository of previous posts at your disposal.”

Vaughan provides, “Historic optimization ought to be a bit of your general running a blog technique — not the entire technique.”

Professional tip: Observe her step-by-step process for historical optimization.

15. Voice Search Optimization

Bear in mind in “The Little Mermaid” when Ariel needed to go the place the folks have been? That very same precept applies to digital advertising and marketing. With a view to drive site visitors to your web site, it is necessary to indicate up the place persons are looking.

Voice search is an more and more necessary space through which to rank, particularly with the developments in AI we’ve seen in simply the final 12 months or two. According to eMarketer, the variety of U.S. customers who use voice assistants like Siri, Alexa, and Google Assistant will develop from 145.1 million in 2023 to 170.3 million in 2028.

Listed here are just a few tricks to get began:

• Research long-tail keywords: When folks use voice search, they communicate in full sentences moderately than brief phrases. To optimize for voice search, begin researching longer-tail key phrases.
• Write answer-focused content material: The content material you write ought to reply your viewers’s questions.
• Optimize for snippets: Sensible audio system like Alexa and Google Residence search for brief, concise solutions. Writing fast summaries in your posts makes it simpler for search engines like google and sensible audio system to seek out the reply they want.

16. Native search engine optimization

If your organization is a brick-and-mortar retailer, native search engine optimization is a crucial issue to contemplate. In her comprehensive guide to local SEO, former HubSpotter Kelsey Smith wrote that search engines like google collect info for native search by “[relying] on alerts corresponding to native content material, social profile pages, hyperlinks, and citations to supply essentially the most related native outcomes.”

For instance, when somebody sorts in “greatest soul meals restaurant” on Google, the outcomes are generated by the person’s location. Instruments like Google My Enterprise and Moz Native assist companies handle their listing listings and citations so that they present up in native searches.

Right here’s a restaurant that exhibits up for that search in Chicago:

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To rank for native search:

• Guarantee your identify, deal with, and cellphone quantity (NAP) is constant in your Google My Enterprise and social media pages.
• Use a listing administration software to observe directories like Yelp, Foursquare, Better of the Internet, and many others.
• Analysis and use location-based search phrases on websites like Google Tendencies, which analyzes widespread search phrases throughout varied areas.

17. QR Codes

Entrepreneurs love a great QR code. And now that smartphones can natively scan them, so do customers.

QR codes can drive trackable site visitors to your web site, however it’s a must to give the person a cause to scan them.

Consider it as making a real-life CTA button. If you happen to make it attractive and accessible sufficient, folks will scan it, and also you’ll get to evaluate the success of that QR code’s placement in real-time.

Whenever you use a dynamic QR code generator, your QR code will stay the identical and nonetheless be accessible even when your net deal with modifications later.

18. A/B Testing

You realize you are a marketer when your motto is “Take a look at, take a look at, and take a look at once more.”

A/B testing is a cut up take a look at that helps you establish what model of a marketing campaign performs greatest. These assessments may give you key details about your viewers so you possibly can create tailor-made content material and affords that drive site visitors to your web site. There are a number of instruments you need to use to get began.

Professional tip: Take a look at our roundup of the best A/B testing tools.

19. Inner Linking

When a customer involves your weblog, your objective is to maintain them there.

That‘s why inside hyperlinks — hyperlinks to different pages in your web site — are essential. When guests proceed to different pages of your web site, they’re extra prone to convert and grow to be model lovers.

For instance, you possibly can create an inside linking construction utilizing the pillar/cluster mannequin described above. Pillar and cluster pages hyperlink backwards and forwards, which boosts your web site’s credibility on search engines like google, whereas additionally rising the probability of a conversion.

20. Technical search engine optimization

Technical search engine optimization focuses on the backend of your web site to see how the pages are technically arrange and arranged.

Components embrace parts like web page velocity, crawling, indexing, and extra. Matthew Howells-Barby, HubSpot’s former director of acquisition, has written about how updating our technical SEO gave HubSpot greater than a 50% improve in natural site visitors.

To get began along with your technical search engine optimization, use a number of the suggestions from Howells-Barby’s article, together with:

• Repair damaged hyperlinks and redirects.
• Create an XML sitemap in your subdomains.
• Arrange language meta tags.
• Add customized H1 and introductions to matter pages.

21. E-E-A-T

Google has lengthy prioritized content material it deems essentially the most useful to customers. For a few years that was summed up within the acronym E-A-T, or experience, authority, and belief.

In 2022, it added an “E” for “expertise,” that means that content material ought to be produced by folks with firsthand, real-world expertise with the subject.

“E-E-A-T is hands-down probably the most underrated content material search engine optimization practices,” says Amanda Sellers, the supervisor of EN weblog technique at HubSpot.

When you have a longtime weblog or giant content material library, take the time to audit for these E-E-A-T best practices:

• It’s useful content material.
• Specialists created it.
• It’s reliable.
• It’s usually up to date.

Merely including a private perspective and skilled quotes to present content material can go a great distance towards boosting your content material within the SERPs.

Professional tip: Right here’s how adding “experience” to a HubSpot blog post elevated clicks by 724%.

22. Group Constructing

Constructing a group of name lovers is a good way to repeatedly drive site visitors to your web site. You possibly can construct a Fb group, Instagram Stay occasions, a LinkedIn Group, or Quora House particularly in your followers and others in your trade the place you create worth, whereas additionally linking again to your web site.

You possibly can even do that from your individual web site — take into consideration Apple’s support community, which I’ve used various instances to diagnose one thing on my iPhone or laptop computer. Lego’s online community lets customers of all ages take part in actions and challenges and even submit their concepts to Lego designers.

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23. Content material Gives

Content material affords, generally known as lead magnets, are a means to make use of content material to drive site visitors to your web site and generate leads. Content material affords range relying on what stage of the buyer’s journey your buyer is in, however can embrace webinars, guides, experiences, trials, demos, checklists, and extra.

Professional tip: Study various kinds of content offers and discover the very best one for you and your small business.

24. Media Protection and Public Relations

Earned media protection is a good way to drive model consciousness in your firm and site visitors to your web site. In case your advertising and marketing and public relations groups work collectively, you possibly can generate site visitors to your web site and create glorious phrase of mouth.

Ellie Flanagan, a former HubSpot senior company communications supervisor, says, “Though most retailers today attempt to avoid together with backlinks of their tales (it‘s normally in opposition to their editorial tips), that doesn’t imply {that a} good story will not drive people again to your web site.

Media protection supplies nice third-party validation in your firm. Tales about new services or products, your organization tradition, and even trade thought management can all be nice drivers for a reader who possibly hadn’t heard of your organization earlier than and needs to be taught extra.”

25. Social Share Buttons

Social share buttons are hyperlinks that make it simple in your readers to share your content material on social media. When your readers grow to be promoters of your content material, your site visitors will improve. Here is a fast cheat sheet on creating social share buttons.

As soon as you’ve got created your social share buttons, how do you get folks to share your content material? Listed here are just a few tricks to get began:

• Ask folks to share on social media.
• Create robust content material.
• Embody quotable content material.
• Add multimedia corresponding to pictures, movies, infographics, and many others.

26. CTR Optimization

As soon as your content material is posted and you start rating on search engines like google, ensure that persons are clicking by way of to learn your posts.

Your click-through price (CTR) measures who clicked in your publish and skim it in opposition to the quantity of people that considered the hyperlink to your publish (e.g., the touchdown web page, electronic mail, or commercial) in complete.

An important software to measure your natural CTR is Google Search Console. To get extra folks to click on by way of and drive site visitors to your web site, it is necessary to jot down compelling and apt meta descriptions and titles.

To jot down high quality meta tags which can be click-worthy, ensure that your titles are brief and snappy, and your description leaves guests wanting extra. This ties into on-page search engine optimization, described above.

27. Academy and Information Base Posts

One type of content material that may drive site visitors to your web site is academic content material. If you happen to create programs, certifications, or academic posts which can be useful to your viewers, you may doubtless see a rise in site visitors.

For instance, HubSpot makes use of HubSpot Academy to generate content material that’s useful to our viewers. We offer movies, certification programs, and information base articles to reply questions. See an instance of a information base article beneath.

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28. Social Information Websites

Reddit is not a playground for web trolls — it’s a massively worthwhile useful resource for information and data. I typically use it whereas researching HubSpot articles to see what the new subjects are or what questions customers are asking a couple of sure topic.

Reddit and comparable websites, like Quora, are social information websites, and they are often nice traffic-drivers. By nature, these platforms are much like social media as a result of they foster asynchronous connections between customers.

The distinction is that these kind of websites have interaction folks round a query or matter, and exterior content material could be shared to assist clarify the customers’ factors of view.

One other means exterior websites profit from elevated site visitors by way of social information websites is after they’re shared in widespread channels. You possibly can share your web site’s content material on these websites your self if you happen to’re simply beginning out, however accomplish that rigorously.

Similar to on conventional social websites, an excessive amount of self-promotion is frowned upon within the Reddit and Quora communities. You’ll fare greatest whenever you share your content material in context of the subject and when it’s the very best info to reply the person’s query.

1. Paid Promoting

You possibly can drive site visitors to your web site shortly with paid promoting. With search engines like google, you possibly can run pay-per-click or retargeting adverts. With social media you possibly can run show adverts or sponsored posts.

Your technique will almost certainly embrace a mixture of various kinds of promoting like social media, show, and search adverts.

The 2024 CMO Survey from Deloitte says that entrepreneurs are anticipating a 12.1% improve in social media spending in 2025.

Professional tip: Get began with our step-by-step information on paid advertising.

2. Contests and Giveaways

A easy strategy to drive site visitors to your web site is thru contests and giveaways. This may give you a fast enhance, whereas additionally rewarding your followers. You possibly can host giveaways on social media, by way of your electronic mail checklist, or each.

Maybe begin with one thing smaller than beverage firm Liquid Death, which ran a giveaway in summer season 2024 for … a jet. An actual one. (Pilot not included.)

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Implementing a technique like this may be easy. Simply observe these six steps:

• Determine what platform on which to host your giveaway. (You should use a number of.)
• Select a prize. (Free tickets, low cost, and many others … )
• Choose the standards. (Web site feedback, electronic mail join, and many others … )
• Write the advert copy.
• Create the graphics.
• Put up and promote the competition or giveaway.

3. Visitor Posting

In that very same vein, writing visitor posts can generate site visitors to your web site. Visitor posting exhibits you are lively in your group, whereas additionally linking to your web site (and I’ve bought extra on producing backlinks beneath).

To implement a visitor posting technique, that you must discover a web site that’s a great match in your firm, draft a weblog publish, after which write a pitch.

Caroline Forsey, a advertising and marketing supervisor on HubSpot’s content material progress staff, says, “I am all the time significantly intrigued with a visitor pitch if it exhibits me the author has carried out their analysis forward of time.”

“For example, I‘d pay a lot nearer consideration to a pitch if it tells me how this piece may enchantment to my readers. Moreover, I’m impressed when a author can acknowledge gaps in our content material and the way their piece will fill these gaps, moderately than competing with present content material.”

For example, right here’s what HubSpot looks for in guest posts on the Advertising Weblog.

4. Visitor Podcasting

Much like visitor posting, being a visitor on a well-liked podcast can increase model consciousness and drive site visitors to your web site.

Chances are you’ll have already got some favourite podcasts that will be an awesome match; you can even use a “matchmaking” firm particularly for podcast visitors, like Interview Connections and PodMatch.

Simply be sure you do your individual analysis. Hear to some episodes to get a way of the tone and subject material, analysis the host(s), learn evaluations, and see if the podcast has printed numbers like subscribers or downloads.

5. Thought Management

Based on Edelman’s and LinkedIn’s research, greater than half of decision-makers and C-level executives spend an hour or extra every week studying thought-leadership content material.

If that’s your viewers, it’s time to dedicate extra of your editorial calendar to thought management. (And even when your target market isn’t within the C-suite but, sharing thought-leadership content material can enhance your model’s credibility and visibility — and allow you to create genuinely helpful content material.)

When selecting a thought chief, don’t restrict your self to your individual trade. Influential thought leaders typically have transferable information that may assist your readers, no matter their trade and expertise.

And though “chief” suggests anyone well-established of their profession, there are many youthful professionals who’re disrupting industries, attempting out new techniques, and catching the eye of their friends. Greater than something, search for a great storyteller — anyone you are excited to sit down down and speak to.

Web site Visitors Is Ready For You

Driving site visitors is a endless process, nevertheless it’s one that may yield long-term outcomes.

There are such a lot of paths your future clients can take to succeed in your web site — all it’s a must to do is locate the one which works greatest for your small business.

Attempt one in every of these strategies in your subsequent quarter’s demand technology technique to see a major site visitors enhance.