An About web page is the right place to study the ins and outs of a model. It tells you their mission, values, journey, and what others take into consideration them.

However condensing all of this into a number of paragraphs is a tall order.

You want a strong construction and a inventive structure on your About Us web page to go away an enduring impression on guests — and preserve them coming again for extra.

I reviewed dozens of About Us and About Me pages to handpick 26 superior examples on your inspiration. You’ll additionally discover ready-to-use About web page templates to get began in minutes.

However first, I’ll share my finest suggestions for writing and designing a stellar About web page.

We’ll cowl:

Table of Contents

Featured Useful resource: Our 29 Favorite About Us Pages

Download the guide to overview what we love about these wonderful about us web page examples, plus a number of tips on how one can make one in all your personal.

What makes a superb About web page?

A very good About web page shares your distinctive story and offers folks a glimpse into what it’d be like working with you (as a person or firm).

It needs to be equally enjoyable and significant to resonate with the meant viewers. You’ll be able to doc your journey of beginning a enterprise with visuals to make the web page extra interesting.

There’s no one-fits-all construction for About pages as a result of they’re private to you and your organization. Nonetheless, I’ve curated seven finest practices after reviewing a number of the finest About pages.

Let’s break down the step-by-step course of to design a stellar About web page.

The way to Write a Successful About Web page: A Plug-and-Play Information

I checked out dozens of About pages to grasp precisely what goes into creating an exquisite but useful web page introducing you/your organization.

I’ve condensed all my learnings from this train right into a 7-step information for constructing a superb About web page.

1. Set up your mission assertion.

Your About web page can and shall be extra complete than a single mission assertion.

Nonetheless, to attract folks in, you might want to succinctly state your objectives up prime.

What’s your online business right here to do? Why ought to your web site guests care? This data offers readers one thing to recollect about your organization lengthy after they go away your web site.

I discovered that the most effective About pages rapidly let you know the person/firm’s big-picture objectives. Right here’s an ideal instance from Cosmix — the About web page offers you a six-word abstract of their largest aim and shares their three core values.

2. Create a story round your story.

Each enterprise has a narrative to inform.

Even in case you’re operating a startup with a quick historical past, you’ll wish to share why you began this firm within the first place and the way you’re planning to achieve your objectives.

Speak about the way you reached the place you’re immediately and what you propose to perform subsequent.

Miro’s About web page shares a brief snippet in regards to the firm’s origin story. It completely explains the issues that nudged their founder, Andrey Khusid, to construct the instrument and the way it’s attaining this objective.

💡 Professional tip: Isolate the milestones earlier than your organization’s founding and use them to offer readers some backstory in your present enterprise.

3. Define the way you’ve developed.

There’s no disgrace in admitting how your online business technique — and even your mind-set — has developed because you started. The truth is, speaking about your pivots makes your story extra layered and intriguing.

An About web page is the right place to speak about the place you began, the way you’ve grown, and the beliefs which have helped your group mature.

Use these moments to point out folks that you simply’re all the time prepared to alter and adapt to the wants of your trade.

Buffer’s About web page shares an entire timeline of occasions within the firm’s historical past — from 2010, when it was first created as a gaggle challenge, to its present-day milestones.

4. Emphasize your “aha!” second.

Each good firm was based on an thought — one thing the present market may not but provide. And that’s what makes your story actually distinctive.

Take into consideration the concept that made all of this occur and use this “aha!” second as a spotlight level when telling your organization story.

What was a problem you confronted whereas growing your organization? How did this problem or discovery form what you’re immediately?

The easiest way to create an aha! second is to make it private — share the precise story of what you struggled with. Right here’s an superior instance by Chutnefy the place the founders wrote a customized letter to share the place all of it started.

5. Speak about your viewers.

Your About web page shouldn’t discuss solely about you.

You wish to share your story whereas additionally telling your viewers what’s in it for them. Flip the highlight in your viewers by explaining what you’re attempting to realize to make their lives simpler and higher.

Consider it as a solution to present prospects that you recognize them and that you could assist them. Trainn’s About web page highlights what’s in it for customers, emphasizing its distinctive differentiator.

6. Share your model values.

Potential staff are a secondary viewers of your organization’s About web page.

And your About web page offers them a glimpse of what it’s like working at your organization. It ought to clarify why anybody ought to be a part of your group.

That’s why you’ll be able to spotlight your core model values and illustrate how you’re employed as a group. Achieved proper, this lets you rent job candidates who align with every thing your organization represents.

Your values converse so much about your online business and set clear expectations for many who wish to work with you. Canva does an ideal job at sharing its core values with a brief clarification of what every worth means on your group.

7. Add social proof.

Create credibility in your About web page by including buyer logos, worker testimonials, media protection, and extra. Contemplate giving a shoutout to your most profitable purchasers and linking to a case examine.

This social proof offers folks a greater perspective in your model and creates a constructive impression. Right here’s how Webflow cites a number of media snippets on its About web page to achieve folks’s belief and provides them extra insights in regards to the model.

7 Ideas for Designing a Stunning + Purposeful About Web page

A superb About web page design goes past simply incorporating your organization shade schemes. The visuals, fonts, and colours you utilize could make an enormous distinction for end-users.

Listed below are seven suggestions for designing an About web page that makes folks tick!

1. Select a superb shade palette.

People have a pure response to totally different colours, and the colours you select can affect your conversion charges. That’s why you might want to design your About web page with color psychology in thoughts.

As an example, blue connotes safety, energy, knowledge, and belief. Each BlueCross BlueShield’s emblem and internet web page make use of the colour to bolster that their sufferers are in educated palms.

2. Humanize your model with visuals.

Your About web page’s visuals can humanize your model and resonate higher along with your viewers. What’s much more vital is to make use of visuals of actual folks, not inventory photographs. As an example, HubSpot’s About page has a picture of our founders.

And let’s not overlook the lovable canine beside our CTO! This picture makes our model heat to customers and helps us present the faces behind the HubSpot model.

Go a step additional through the use of movies to inform your organization’s story. Individuals search connection, and there’s no higher solution to join than to seem on digital camera.

Right here’s an instance of a video from HubSpot’s About Us web page:

3. Select some superior employees photographs.

Most About Us pages embody photographs of employees — whether or not that be the C-suite, the founders, or all members of your group. If attainable, go for skilled headshots on a impartial background.

Ideally, your group’s photographs could have an analogous shade scheme to your organization’s colours. Ensure that each headshot backgrounds and your group’s outfits don’t conflict with the colours already in your website.

Literal Humans’ About web page shares an ideal instance of how one can present your group on the web page — it consists of every worker’s picture, title, location, and a brief blurb about them.

4. Use readable fonts.

Discovering high quality fonts is essential when designing an About Us web page. If you wish to use a couple of font, instruments like fontpair will offer you glorious font combos.

Moreover, you wish to make sure that your font is accessible to people with disabilities. This ensures all of your guests have a wealthy expertise when going via your About web page.

Image Source

5. Keep away from lengthy paragraphs and sentences.

Lengthy sentences and paragraphs make your content material troublesome for readers to devour. As a normal rule, your paragraphs shouldn’t exceed 3-4 traces, and every sentence needs to be underneath 20 phrases.

Bonus: Shorter blocks of textual content make your web page simply scannable throughout totally different display sizes!

6. Make the web page responsive.

Not everybody will go to your web page on their desktop browsers. Many will go to from their tablets and smartphones. Responsive design makes certain your web page appears nice on all units.

There are a number of paid instruments to test your web page responsiveness. However in case you desire free instruments, this responsive design checker is a superb choice for testing the looks of your About Us web page on 26 display sizes.

7. Enhance web page load time.

Regardless of the scale of your online business, you’ll need your About web page to load quick. In case your web page takes too lengthy to load, guests will click on away.

You’ll be able to test your web page velocity utilizing Google’s PageSpeed Insights. In the event you discover your About web page takes too lengthy to load, think about decreasing the scale of your photos.

About Us Web page Templates and Examples

About Us Templates

You’ll be able to simply create an About Us template on your firm web site. Regardless of your online business, your About web page ought to embody:

A mission assertion. This describes the aim of your online business because it pertains to the trade or market you serve.
A imaginative and prescient assertion. Define the way forward for your online business on this part.
Your values. Core values assist the reader join with you and your online business on a private degree.
A goal market abstract. Your website guests wish to know that they’re in the appropriate place and that your organization might help them.
A short firm historical past. Moreover piquing your guests’ curiosity, a quick firm historical past might help the press describe your online business precisely.

After you write a draft, you should use one in all HubSpot’s done-for-you website templates to create your web page structure. You’ll be able to set up and customise these templates in minutes.

Achieved-for-you About Us Web page Templates

Whereas the copy is a vital aspect of your About web page, you’ll additionally wish to showcase your model story and id to the world. I’ve curated these About web page templates that will help you create a compelling person expertise.

1. Touraza Template (WordPress)

If you need one thing with a bit of taste, the Touraza template is a tasteful alternative. With the “meet the group” part close to the highest, geometric designs, and putting typography, you’ll showcase the people behind your model.

2. Logan Template (Shopify)

This template makes use of huge photos in a contemporary structure to interrupt up the ample white house. The end result: a clear and pleasant studying expertise.

The highest of the web page places the model story (or different introductory textual content) first, supported by a big picture that speaks for itself. The pops of shade may be custom-made to your model type, drawing emphasis to your CTA.

3. Munchies Template (WordPress)

This theme is nice for small companies with a quick firm historical past. You can begin by explaining your mission concisely, then soar proper into vital hyperlinks.

4. Mobirise Template (WordPress)

This visually compelling web page lets you disperse data evenly. The wonderful use of white house means there’ll be no big wall of textual content to impede readability on your internet web page guests.

You’ll be able to briefly describe your historical past on the prime of the web page. The three icons will let you lay out your most vital values. Plus, the web page encompasses a carousel, so you’ll be able to embody headshots and titles on your teammates.

Finest About Us Web page Examples

1. Yellow Leaf Hammocks

Good tales humanize your model, offering context and that means on your providing. What’s extra, good tales are sticky — which suggests persons are extra more likely to join with them and cross them on.

Yellow Leaf Hammocks tells customers about its product by describing how the hammocks empower artisan weavers and their households. The corporate breaks down totally different items of the story into sections that mix phrases and simply digestible graphics.

What I like: Yellow Leaf put their storytelling abilities to work on their About web page. They use descriptive and emotive copy and lovely graphics. I discover that an About web page with a narrative works more durable for his or her enterprise than a generic one.

2. Eight Hour Day

Some folks suppose About Us pages should sound formal to achieve credibility and belief. Nicely, that’s not totally right as a result of most individuals discover it simpler to belief not-so-formal human beings. So preserve your About web page pleasant and actual.

Take inspiration from Eight Hour Day. They humanize their model by showcasing the folks behind the corporate.

What I like: Introducing the founders with inviting photographs on this About Us web page drives residence the purpose that Nathan and Katie are “two people with a ardour for creativity — creativity makes us completely satisfied.”

3. Apptopia

Individuals wish to know what your online business does and the way it might help them. In any case, if folks cannot work out what you do, how will they know they want your services or products?

So, skip the trade lingo — that’s what Apptopia does on its About Us web page. Their easy however polished language successfully communicates the corporate’s providing whereas nonetheless permitting the typical particular person to grasp it.

What I like: Apptopia makes use of quick and punchy sentences to clarify advanced merchandise and concepts in a manner that isn’t patronizing. I recognize how the copy on this About Us web page leads with empathy.

4. Moz

As a substitute of following the basic About Us script, attempt one thing totally different. Take Moz, for instance. Rather a lot has occurred since they based the corporate in 2004. This web page shares the corporate’s milestones utilizing a enjoyable and clear design.

Moz’s About Us web page incorporates clear headers, concise blurbs, and little graphics to interrupt up the textual content.

What I like: When this web page, I famous the common-or-garden references to how Moz acquired funding, the way it switched its model positioning — and, most significantly, the way it switched again to its unique mannequin.

This speaks volumes in regards to the significance of honesty and humility on your clients.

5. Yokel Local

On its About web page, Yokel Native spotlights its purchasers, its story and mission, and the group behind the model.

This final aspect is important as a result of Yokel Native is aware of that its vibe wins over potential purchasers. In any case, if you rent an company, you’re hiring its folks. And other people have personalities.

What I like: As a result of “Yokel Native” is a little bit of a kooky title that offers folks pause, the corporate pokes enjoyable at it by offering the definition.

This results in photographs of the group at work (and at play), the company’s story, its mission and values, and the individuals who make the magic occur.

I like how this web page ties the banding of the web page collectively.

6. Nike

Nike started on the campus of the College of Oregon on the hand of the faculty’s observe coach, Invoice Bowerman.

Despite the fact that he now not works on the firm, one in all his beloved quotes nonetheless stands on the backside of Nike’s About Us web page:

“When you have a physique, you’re an athlete.” This daring sentence, referenced by the asterisked “athlete” within the phrases proper above it, sheds vital mild on Nike’s viewers.

The model could also be massive immediately, however Nike is all in regards to the rising stars whom the corporate depends upon, in accordance with the remainder of its About Us web page, to “broaden human potential.”

What I like: Nike clearly is aware of its viewers and makes its mission apparent to them as quickly as they land on the About Us web page. There’s no query that the customer is in the appropriate place and understands precisely what Nike has got down to do.

I additionally love that the web page exhibits off the design of their footwear.

7. Bulldog Skincare

The very best About Us pages use a superb combine of colours, have character, and keep true to an organization’s distinctive model voice. Let’s take a look at Bulldog, a skincare model for males.

The About web page is pithy and leads with a cute bulldog — becoming the title and the model. It additionally states the aim of the merchandise — to assist clients from waking up with the (admittedly lovely) wrinkly face you see if you go to Bulldog’s web site.

What I like: Bulldog isn’t afraid to have enjoyable with its model. I discover that this humor makes this About Us web page something however typical. It primes guests for a narrative in a manner that makes them instantly really feel linked to Bulldog’s mission and imaginative and prescient.

8. Doomtree

Made up of gifted artists with thriving solo careers, Doomtree brings these musicians collectively to work on inventive initiatives as a crew.

The group “began as a large number of associates in Minneapolis, playing around after college, attempting to make music with out studying the handbook.”

As quickly as you arrive on Doomtree’s About web page, you’re greeted with massive, daring photographs of these associates.

As you scroll down, you get extra interplay with the crew’s occasions and music tracks. That is sensible as a result of it offers guests an instantaneous pattern of Doomtree’s product.

Professional tip: Discover methods to make use of multimedia components. If an image is value a thousand phrases, a video shall be value many occasions extra. Contemplate combining your distinctive story with audio and visuals like Doomtree.

9. Below the Fold

Under the Fold is an organization dedicated to “sharing information tales you aren’t listening to anyplace else.”

With that in thoughts, the massive headline on the About web page introduces the corporate’s objective. Additional down, you’ll discover 4 core values, how the enterprise generates income, and extra particulars in regards to the group behind the scenes.

What I like: This web page will get straight to the purpose about what Under the Fold is, who it serves, and why it exists. The easy design lacks shade, gildings, and sensational imagery.

These decisions make it simpler for me to concentrate on what the corporate has to say — a direct nod to the mission assertion.

10. Ceros

Ceros’ About Us web page is interactive and fascinating. As you scroll, you see a timeline of the corporate’s achievements since 2006.

Subsequent, there’s the superior design of awards the corporate has acquired. This positions Ceros as the selection model for potential job seekers.

What I like: Ceros retains the textual content on the web page quick and candy, with highly effective statements like “our mission is to encourage & unlock creativity.” I’m instantly drawn in with out distractions.

11. Sweet Loren’s

From begin to end, Candy Loren’s About Us web page is playful, participating, and colourful. The web page begins with a 60-second video and even incorporates cookie dough-scooping gifs.

As you scroll, you’ll transfer via a few of Candy Loren’s spectacular values, together with inclusivity and refusing to compromise.

What I like: Candy Loren’s yummy merchandise are final on the web page, making certain you’re totally primed to buy solely after studying about Candy Loren’s mission.

Each picture additionally options the product, which showcase their choices and make me hungry.

12. TalEx

TalEx started when two women left a significant recruiting agency to construct their very own. TalEx has since seen unprecedented development at 4,900% within the first three years. The corporate’s About web page captures this historical past and extra.

What I like: The corporate’s emphasis on social accountability takes up practically half the web page, making this core worth clear. The assertion explains TalEx’s dedication to donate 5% of its annual internet revenue to philanthropic organizations.

After I go to the positioning, I do know instantly that giving again is vital to the group at TalEx.

13. LoveBug Probiotics

LoveBug Probiotics’ web page successfully consists of all the knowledge you’d want on the corporate to make an knowledgeable buying choice.

That features how the founder got here up with the concept, her private ties to the imaginative and prescient, and the science behind her probiotic.

Whereas the merchandise are science-backed, the About Us web page doesn’t confuse guests with difficult-to-understand information. As a substitute, the web page is easy and useful.

What I like: This About Us web page options a picture of the founder’s 4 younger kids sporting “Chief Enjoyable Officer,” “Chief Giggle Workplace,” “Chief Foolish Officer,” and “Chief Humor Officer” T-shirts.

There aren’t many pages with cuter introductions than that.

14. Brown and Coconut

Typically, easier is best — as is the case with Brown and Coconut. This About Us web page options a number of paragraphs of textual content outlining the model’s story and imaginative and prescient.

Brown and Coconut’s About web page makes use of no-fuss language to explain the enterprise.

What I like: Quite than ending with a CTA directing guests to its merchandise, the co-founders select to incorporate a CTA for guests to observe the enterprise on its social channels, thus selling a more practical, long-term lead era technique that begins with model consciousness.

15. Kuno Creative

Kuno Artistic’s About web page successfully focuses on what makes the corporate totally different: its folks.

Whereas the primary paragraph describes the origin of the digital advertising and marketing company, black-and-white headshots of all its staff take many of the web page up, together with descriptions of every member.

What I like: In the event you’re uncertain what you wish to embody in your About Us web page, think about noting how Kuno Artistic focuses on its folks, relatively than its product. I discover that this strategy provides an effective way to humanize your model.

About Me Web page Templates and Examples

About Me Template

About me pages fluctuate‌, however most nice pages embody a number of customary components. Be sure to embody the next data in your web page.

Your objective: This describes your objective for doing the work you do. What will get you away from bed every morning? Strive utilizing the Ikigai map for steering right here.
Imaginative and prescient assertion: Who’re you, and the place are you headed? Imagine it or not, folks want to you for management‌. Present them the way you’re main your life and what conjures up you to maneuver ahead.
Your core values: Private core values assist the reader join with you and discover frequent floor.
Private assertion: Whether or not you share your hobbies, household life, or enjoyable information, a quick private abstract helps the reader relate to you on a private degree.

Subsequent, you’ll see these components in motion within the examples under.

Achieved-for-you About Me Web page Templates

1. Coax Template (WordPress)

The Coax template permits the typography and replica to take middle stage.

This text-centric strategy highlights your private accomplishments and sells your providers. Contemplate laying out content material like a resume with massive subheads on the left and descriptive textual content on the appropriate.

Plus, this template is powered by Elementor, a web page builder that makes customization simple.

2. One-page Portfolio Template

As a substitute of a wall of textual content, this About Me web page is neatly divided into separate sections. The textual content on the prime of the web page lets you describe your mission and background.

The icons within the subsequent part name consideration to 3 particular providers you present. Additional down the web page, you’ll be able to clarify these providers in better element. You can even embody photographs to point out what you are able to do.

3. Beckham Template

Your About Me web page ought to present a spotlight of your accomplishments, in addition to an summary of your service. This template might help you place your finest foot ahead.

The Beckham template features a prompt place to hyperlink your resume, in addition to sections to point out off beforehand accomplished initiatives.

Close to the underside of the web page, you’ll be able to showcase vital numbers. That features what number of purchasers you’ve got, what number of initiatives you’ve accomplished, and the way a lot espresso you drank.

4. Calvin Template

For private web sites, think about inserting your contact data entrance and middle. Your guests shouldn’t have to go looking to see how they’ll attain out.

The Calvin template makes integrating your contact data and private story seamless. This template leads with e-mail and cellphone numbers, and you’ll define your providers earlier than together with hyperlinks to your work.

Finest About Me Web page Examples

1. Joe Payton

The type and tone of your About web page ought to match the providers you present. Let’s take a look at Joe Payton’s web site for instance.

Not solely do Joe’s illustrative self-portraits give him a private model that clients will bear in mind, however additionally they present his experience as a designer and animator. His web site guests can study what he does in an simply digestible manner.

What I like: Joe freely expresses his values as a inventive skilled on a well-organized web page. He tells a narrative that guides the reader via every part, with out having them scroll endlessly to the underside of the web page.

I additionally love the artwork all through.

2. Aja Frost

All proper, we could be biased in highlighting this skilled, as Aja is our very personal director of English development at HubSpot. Nonetheless, the ingenuity she brings to the corporate isn’t misplaced on her web site’s About Me web page.

Being a data-driven skilled, Aja is aware of her purchasers are in search of greater than her writing abilities.

They wish to see how her content material has carried out. With that in thoughts, her About Me web page tells a narrative of her profession development, which peaks — no pun meant — at a powerful line graph exhibiting the results of an search engine marketing technique she applied for the HubSpot Weblog.

What I like: Aja understands the worth of being personable even in a digital house like an About Me web page. She closes out her About web page with a private word on what she does in her spare time — an effective way to humanize your self within the eyes of your potential clients.

3. Madison Butler

Madison Butler is an HR change-maker “dedicated to deconstructing the established order and rebuilding company America, one group at a time.” She does this via her DEI work and her advocacy.

Her About web page, which doubles as the positioning’s homepage, calls this out on the very prime in a single daring assertion: “I’m right here to make sure organizations understand how to create space for everybody.”

What I like: Madison’s About web page is efficient as a result of it stays true to her mission whereas being easy, efficient, and to the purpose. The second sentence, “You belong right here,” underscores the inclusivity of Butler’s mission and work.

I like how this web page showcases Butler’s character.

4. Sara Dietschy

This skilled YouTube content material creator has an eclectic assortment of movies associated to know-how and tradition and expresses that variety throughout her About Me web page.

Moreover the colourful self-portrait on the prime of the web page, Sara’s first sentence tells you simply how many individuals subscribe to her channel: 835,000.

This is a vital quantity to know for her potential video advertisers and collaborators who wish to understand how a lot publicity they’d get by working along with her or promoting on her channel.

What I like: The colour textual content on her web page highlights key data. This helps the reader navigate the web page and perceive what’s vital for them to know.

5. ShaDrena

ShaDrena is a graphic artist whose mission is to “visually construct inventive rebellious manufacturers past a emblem.”

In three sections — about, bio, and random information — the viewers will get the complete ShaDrena expertise, which is extra than simply design. It’s additionally about voice and character.

As a self-described “inventive hustler,” “rule-breaker,” and “designer of dope manufacturers,” the language ShaDrena makes use of on her website comes throughout as edgy and genuine.

What I like: ShaDrena’s About web page is counterintuitive to what somebody may count on from a graphic artist. ShaDrena offered many of the content material in black, white, and grey, which places all of the concentrate on the composition of her design.

6. Marc Ensign

On his About web page, Marc Ensign takes his work critically with out taking himself too critically.

Entrepreneurs know there’s worth in protecting an off-the-cuff tone within the content material they create, however to draw clients, you might want to show you’ve got self-discipline and integrity. This usually proves to be a troublesome steadiness to get proper.

What I like: Marc Ensign nails the steadiness between pleasant and formal with a assured opening assertion. This attracts me in and establishes Marc as a relatable associate to work with.

7. Miracle Inameti-Archibong

With a superb design that emphasizes her copy, Miracle Inameti-Archibong’s website is a grasp class on how one can do a one-page web site properly.

Miracle presents the content material with massive, clear photos, daring colours, dynamic angles and blocks, and easy typography.

What I like: Miracle’s About Me part spans over a decade, but it surely’s specified by simply 4 sentences. I can simply perceive her profession span with out being overwhelmed with extra data.

8. Haley Shapley

Haley is a contract author and editor who makes use of a single-page format for her web site to showcase her character, writing samples, and professional providers.

The positioning additionally encompasses a very cool animated video impact within the background, creating a way of house and motion.

What I like: Haley leads with an vital quantity: She will write over 100 articles a yr. Beginning with a powerful information level helps present her degree of expertise.

I additionally love how being sturdy and “shapely” are a central a part of her model.

9. Amy Blaschka

Amy Blaschka’s portfolio options loads of white house, balanced out with a brilliant blue header that actually pops and orange buttons for conversion actions (i.e., “Let’s discuss”).

Her use of video to clarify what she does additionally helps her stand out in a crowded house.

What I like: To showcase her creativity and individuality, Amy has a listing of bullet factors of issues she loves and issues she doesn’t love.

She additionally supplies web site guests with three (sure, three!) totally different variations of her bio: a brief one (underneath 75 phrases), one which’s longer (underneath 150 phrases), and her full bio, which takes up a whole web page.

By doing this, she’s exhibiting her expertise for crafting messaging and educating potential clients about who she is. Very sneaky, Amy!

10. Cathy Derus

Cathy Derus’ website options daring photos and crisp textual content.

The positioning additionally highlights Cathy’s appearances in main media shops and publications, like Entrepreneur and Cosmopolitan.

What I like: Cathy’s about part encompasses a full-page picture of Cathy on her laptop computer, with a quick textual content introduction on to the appropriate of her.

As a substitute of breaking apart the picture with textual content, Cathy overlays the textual content on the precise picture, so web site guests get the sensation they’re really in her workplace along with her.

I discover that this can be a nice solution to construct credibility.

11. Matt Gray

Matt is a serial entrepreneur who now manages a portfolio of “soulful companies.”

His web site promotes the paid programs he’s developed for entrepreneurs and the one-on-one teaching he supplies to these in search of a extra personal touch.

Matt’s website supplies loads of content material to assist guests perceive who he’s and what he does. The main focus of the positioning could be very easy: to get guests to transform by signing up for his e-mail e-newsletter.

What I like: Under the bio part, Matt breaks down his choices in a easy 1-2-3 format, offering one thing for everyone.

Decrease on the web page, I can discover a mailing record sign-up kind with a dedication of what subscribers will obtain by signing up.

12. Iryna Fedchenko

Iryna, a digital entrepreneur and way of life influencer, makes use of her About web page to share her story and profitable collaborations with notable manufacturers.

With a easy white background, her beautiful photos take mainstage. She provides samples of her work on the identical web page, together with model logos for social proof and numbers demonstrating her attain.

What I like: It is a nice instance of an About web page for a private model as a result of the model itself is about her.

She exhibits off her accomplishments whereas inviting web site guests to discover her work, observe her on social, or attain out to work along with her.

Ceaselessly Requested Questions on About Pages

1. How do I write an About Us web page?

Right here’s a plug-and-play information to creating an About Us web page:

Set up your mission assertion.
Create a story round your story.
Define how your model has developed.
Emphasize your “aha!” second.
Speak about your viewers.
Share your model values.
Add social proof.

2. What’s the level of an About Us web page?

An About Us web page offers your viewers a more in-depth take a look at your model. It shares your model’s mission, values, and story to inform folks what you’re constructing and why.

This web page offers prospects an entire image of your online business and encourages potential staff to hitch the group. It’s additionally a superb place for buyers to study extra about your model.

3. How do I write an About Me web page instance?

When writing an About Me web page, bear in mind to let your character shine via and share your abilities, experiences, pursuits, and extra.

You can even add visuals to make the web page extra intriguing on your viewers and present them each your online business + enjoyable aspect!

Inform the World All About You

Now that you simply’ve seen examples, it’s time to construct your personal About web page. With a superb story to inform, inventive copy, humility, and digestible visuals, you’re in your solution to an eye catching person expertise.

You’ll be standing out from a sea of About Us and About Me pages very quickly. So, inform us, what makes you totally different? We’re desirous to study extra about you.

Editor’s word: This submit was initially printed in October 2020 and has been up to date for comprehensiveness.

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