Interview 10 Google Adverts consultants and 9 of them will inform you that themed advert teams (a.ok.a. Hagakure) are the easiest way to construct search campaigns. I’m the tenth. I’ve been publicly standing up for single key phrase advert teams (SKAGs) for a while now – although I’ll admit it’s a controversial take. Most lately,…
Tag: Groups
What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?
Google is pausing all advert teams which have zero impressions over the last 13 months on March 11. You’ll be capable of reactivate them; nevertheless, if they continue to be at zero impressions for 3 months, they’ll be paused once more. This information was met with blended evaluations. Some (together with me) are thrilled that…