Display Advertising

Definition:

A type of advertising that uses visual ads, such as banners or videos, to display on websites or mobile apps

Example:

Let’s say you’re browsing a news website, and you notice a rectangular banner ad at the top of the page. The banner displays an image of a new smartphone along with some promotional text. When you hover your cursor over the banner, it expands to reveal a short video showcasing the phone’s features.

This is an example of display advertising. The visual elements, such as the banner and video, are designed to catch the attention of the website visitors and promote a product or service. Display ads can appear on various parts of a website, including sidebars, header sections, or within the content itself. They can also be displayed within mobile apps, targeting users while they use their smartphones or tablets.

Display advertising is commonly used by businesses to increase brand visibility, drive traffic to their websites, and generate leads or sales. Advertisers often leverage targeting options to reach specific audiences based on demographics, interests, or browsing behavior.