Ad Retargeting

Definition:

A strategy of displaying ads to people who have already visited your website or interacted with your brand.

Example:

Let’s say you run an online clothing store and a potential customer visits your website, browses through some products, and then leaves without making a purchase. With ad retargeting, you can display targeted ads to this potential customer as they browse the web, reminding them of the products they were interested in and encouraging them to return to your site to make a purchase.

For example, the potential customer may see an ad for the exact product they were looking at on your website, along with a message encouraging them to “come back and complete your purchase.” This can be achieved through the use of cookies and tracking pixels that allow you to track the user’s browsing behavior and serve them with relevant ads across various websites and platforms.