Definition:

Additional information that appears below your ad, such as your phone number, location, or links to specific pages on your website

Example:

Let’s say you are a business owner running a Google Search ad for your bakery in San Francisco. You can include a “Location Extension” Ad Extension in your ad, which would display your bakery’s address and a map of its location directly below your ad text. This helps potential customers find your business easily and increases the chances of them visiting your bakery.

Here is an example of how your ad might appear with the “Location Extension” Ad Extension:

Ad Headline: Delicious Cakes & Pastries in San Francisco

Ad Text: Visit our bakery for the freshest baked goods in town! Try our signature cakes, cookies, and pastries today.

Displayed below the ad text: Address: 1234 Main St, San Francisco, CA 94123 Map showing the bakery’s location on a map

Including an Ad Extension like a Location Extension can make your ad more effective by providing potential customers with additional relevant information and increasing the chances of them taking action.