Social Media Benchmarks by Industry and Networks (2024)

You will have put loads of effort into your social media content material, however you’re uncertain how nicely it performs, proper?

You aren’t alone.

Many entrepreneurs and companies such as you wrestle to know if their social media efforts are hitting the mark or falling flat. However what in the event you had a transparent roadmap to information you?

Social media benchmarks are your guiding compass, serving to you measure how your present efficiency stacks up towards the {industry} requirements and opponents. You may confidently assess your engagement charges, follower development, and click-through charges towards {industry} requirements and revise your social media marketing strategy.

On this weblog, we’re discussing benchmarks based mostly on industries and networks that will help you stage up your advertising and marketing recreation. We have now coated metrics resembling posts per week, common engagement fee per publish, value per click on (CPC), and common CTR.

Preserve studying to search out out extra, however first…

What’s a Social Media Benchmark?

A social media benchmark is a normal used to measure and evaluate the efficiency of your social media actions. It’s a reference level that tells how your model stacks up towards your opponents, {industry} common, and even your personal previous efficiency.

Benchmarks show you how to consider your social media efficiency, refine your technique, and set practical social media goals.

These benchmarks embrace a number of social media metrics resembling engagement fee, follower development, web site visitors, and so on.

The three fundamental varieties of benchmarks are {industry}, aggressive, and inner. These benchmarks monitor previous knowledge to determine how your social media efficiency has modified over time. You should utilize these benchmarks as a baseline to create efficient methods that drive outcomes. 

Now, let’s look at {industry} benchmarks. We have now coated all main industries and shared very important metrics that it is best to know.

Social Media Benchmarks by Trade

The social media panorama is huge and consistently reworking. What works to your {industry} won’t work for others. That’s the place industry-specific benchmarks are available. Use these as a place to begin to create tailor-made methods.

Alcohol Social Media Benchmarks

Beginning with the alcohol {industry}, it makes use of social media extensively for model storytelling and neighborhood constructing. Nevertheless, attributable to age-gating and promoting rules, engagement charges are decrease on some platforms.

TikTok remained the primary platform for alcohol manufacturers though the community continues to point out much less age-restricted content material. Instagram clinched the title of the second-best participating platform for Alcohol manufacturers to extend attain and create brand awareness.

Listed here are some metrics to substantiate:

• Fb posts per week: 2.72
• Fb engagement fee: 0.15%
• Fb common value per click on: $0.55
• Fb common click-through-rate: 0.90%
• Instagram posts per week: 3.5
• Instagram engagement fee: 0.85%
• Instagram common value per click on: $0.65
• Instagram common click-through-rate: 0.80%
• TikTok posts per week: 4.2
• TikTok engagement fee: 2.13%
• TikTok common value per click on: $0.45
• TikTok common click-through-rate: 0.38%
• Twitter posts per week: 4.0
• Twitter engagement fee: 0.70%
• Twitter common value per click on: $0.40
• Twitter common click-through-rate: 0.65%

Training Social Media Benchmarks

The schooling {industry} has began extensively leveraging social media to disseminate data and have interaction with college students and guardians. Informational movies and academic webinars are extremely efficient. Fb and Instagram are the first platforms for sharing updates, and TikTok reveals it steel by being probably the most participating platform.

• Fb posts per week: 4.15
• Fb engagement fee: 0.85%
• Fb common value per click on: $1.06
• Fb common click-through-rate: 1.10%
• Instagram posts per week: 3.8
• Instagram engagement fee: 1.80%
• Instagram common value per click on: $1.20
• Instagram common click-through-rate: 0.90%
• TikTok posts per week: 3.2
• TikTok engagement fee: 4.50%
• TikTok common value per click on: $0.75
• TikTok common click-through-rate: 1.30%
• Twitter posts per week: 5.5
• Twitter engagement fee: 0.55%
• Twitter common value per click on: $0.90
• Twitter common click-through-rate: 0.80%

Trend Social Media Benchmarks

The style {industry} continues to thrive on visually interesting content material for its social media success. Excessive-quality photographs and brief video clips, particularly on Instagram and TikTok, drive the most engagement and showcase the newest traits. Consumer-generated content material and influencer collaborations are taking part in a big position in growing model visibility and engagement.

• Fb posts per week: 3.4
• Fb engagement fee: 0.29%
• Fb common value per click on: $0.75
• Fb common click-through-rate: 1.20%
• Instagram posts per week: 5.13
• Instagram engagement fee: 0.47%
• Instagram common value per click on: $0.90
• Instagram common click-through-rate: 1.10%
• TikTok posts per week: 6.2
• TikTok engagement fee: 1.87%
• TikTok common value per click on: $0.66
• TikTok common click-through-rate: 0.55%
• Twitter posts per week: 4.8
• Twitter engagement fee: 0.85%
• Twitter common value per click on: $0.70
• Twitter common click-through-rate: 0.91%

Monetary Companies Social Media Benchmarks

The finance {industry} makes use of social media to speak complicated data and educate shoppers. Infographics and informative movies are the top-performing content material codecs, serving to to make monetary matters extra comprehensible. Twitter and TikTok are the important thing platforms for sharing insights, whereas Fb and Instagram assist construct a broader neighborhood and buyer belief.

• Fb posts per week: 3.0
• Fb engagement fee: 0.55%
• Fb common value per click on: $1.50
• Fb common click-through-rate: 0.80%
• Instagram posts per week: 2.5
• Instagram engagement fee: 0.85%
• Instagram common value per click on: $1.70
• Instagram common click-through-rate: 0.70%
• TikTok posts per week: 2.0
• TikTok engagement fee: 3.50%
• TikTok common value per click on: $1.12
• TikTok common click-through-rate: 1.01%
• Twitter posts per week: 4.2
• Twitter engagement fee: 0.60%
• Twitter common value per click on: $1.10
• Twitter common click-through-rate: 0.75%

Meals & Beverage Social Media Benchmarks

The brief recipe movies and cooking tutorials generate the very best engagement within the meals and beverage {industry}. Instagram and TikTok are notably efficient for displaying visually fascinating meals content material that engages a broad viewers. UGC, resembling buyer testimonials and images, helps enhance credibility and neighborhood interplay.

• Fb posts per week: 4.5
• Fb engagement fee: 1.20%
• Fb common value per click on: $0.65
• Fb common click-through-rate: 1.13%
• Instagram posts per week: 5.5
• Instagram engagement fee: 2.47%
• Instagram common value per click on: $0.75
• Instagram common click-through-rate: 0.95%
• TikTok posts per week: 7.0
• TikTok engagement fee: 6.50%
• TikTok common value per click on: $0.55
• TikTok common click-through-rate: 1.40%
• Twitter posts per week: 6.0
• Twitter engagement fee: 0.80%
• Twitter common value per click on: $0.50
• Twitter common click-through-rate: 0.85%

Healthcare Social Media Benchmarks

The healthcare sector shouldn’t be essentially a social media-driven {industry} attributable to its delicate nature. Slowly, companies have began excelling on social media with infographics and informational movies. Based mostly on our benchmark research, we discovered that the healthcare {industry} is extra energetic on Instagram and TikTok.

• Fb posts per week: 3.8
• Fb engagement fee: 1.40%
• Fb common value per click on: $0.85
• Fb common click-through-rate: 1.15%
• Instagram posts per week: 6.0
• Instagram engagement fee: 3.00%
• Instagram common value per click on: $0.95
• Instagram common click-through-rate: 1.20%
• TikTok posts per week: 5.5
• TikTok engagement fee: 7.50%
• TikTok common value per click on: $0.65
• TikTok common click-through-rate: 1.30%
• Twitter posts per week: 5.2
• Twitter engagement fee: 0.90%
• Twitter common value per click on: $0.79
• Twitter common click-through-rate: 0.95%

Residence Decor Social Media Benchmarks

Residence decor manufacturers make the most of social media posts to encourage audiences with before-and-after images and DIY venture movies. Instagram and TikTok are the simplest platforms for this {industry}, the place visually interesting transformations and sensible ideas drive important engagement. 

• Fb posts per week: 3.2
• Fb engagement fee: 0.69%
• Fb common value per click on: $0.70
• Fb common click-through-rate: 0.85%
• Instagram posts per week: 4.5
• Instagram engagement fee: 2.36%
• Instagram common value per click on: $0.80
• Instagram common click-through-rate: 1.13%
• TikTok posts per week: 4.0
• TikTok engagement fee: 5.80%
• TikTok common value per click on: $0.50
• TikTok common click-through-rate: 1.10%
• Twitter posts per week: 4.0
• Twitter engagement fee: 0.75%
• Twitter common value per click on: $0.60
• Twitter common click-through-rate: 0.70%

Media Social Media Benchmarks

Social media is an accelerator, particularly for the media {industry}, which closely depends on information, updates, and fascinating multimedia content material. Brief movies and reside streams are notably efficient, driving excessive engagement on platforms like TikTok and Instagram.

• Fb posts per week: 5.5
• Fb engagement fee: 0.051%
• Fb common value per click on: $0.50
• Fb common click-through-rate: 0.88%
• Instagram posts per week: 6.0
• Instagram engagement fee: 1.50%
• Instagram common value per click on: $0.66
• Instagram common click-through-rate: 0.963%
• TikTok posts per week: 7.08
• TikTok engagement fee: 2.05%
• TikTok common value per click on: $0.40
• TikTok common click-through-rate: 1.30%
• Twitter posts per week: 8.0
• Twitter engagement fee: 0.65%
• Twitter common value per click on: $0.30
• Twitter common click-through-rate: 0.75%

Nonprofit Social Media Benchmarks

Nonprofits leverage social media to lift consciousness, drive donations, and have interaction with their supporters. Movies highlighting missions and successes generate excessive engagement on TikTok with 4.20%, whereas Twitter is used for real-time updates and advocacy.

• Fb posts per week: 3.13
• Fb engagement fee: 0.10%
• Fb common value per click on: $0.90
• Fb common click-through-rate: 1.20%
• Instagram posts per week: 3.5
• Instagram engagement fee: 1.119%
• Instagram common value per click on: $1.03
• Instagram common click-through-rate: 1.22%
• TikTok posts per week: 2.5
• TikTok engagement fee: 4.20%
• TikTok common value per click on: $0.55
• TikTok common click-through-rate: 1.03%
• Twitter posts per week: 4.11
• Twitter engagement fee: 0.75%
• Twitter common value per click on: $0.70
• Twitter common click-through-rate: 0.85%

Retail Social Media Benchmarks

The retail {industry} makes use of social media to showcase merchandise and promotions via high-quality photographs and movies. Instagram and TikTok are the highest platforms for driving gross sales and engagement, using shoppable posts and influencer partnerships. 

• Fb posts per week: 4.089
• Fb engagement fee: 0.25%
• Fb common value per click on: $0.70
• Fb common click-through-rate: 1.10%
• Instagram posts per week: 6.5
• Instagram engagement fee: 1.30%
• Instagram common value per click on: $0.80
• Instagram common click-through-rate: 1.00%
• TikTok posts per week: 5.55
• TikTok engagement fee: 6.80%
• TikTok common value per click on: $0.50
• TikTok common click-through-rate: 1.40%
• Twitter posts per week: 4.78
• Twitter engagement fee: 0.85%
• Twitter common value per click on: $0.59
• Twitter common click-through-rate: 0.92%

Software program Social Media Benchmarks

Software program corporations use social media to coach customers about their services via informative content material and tutorials. Twitter is the important thing platform for sharing {industry} insights and product updates and fascinating with an expert viewers. Video demos and webinars are notably efficient in demonstrating product capabilities and driving consumer engagement.

• Fb posts per week: 3.5
• Fb engagement fee: 0.39%
• Fb common value per click on: $1.20
• Fb common click-through-rate: 0.85%
• Instagram posts per week: 3.0
• Instagram engagement fee: 1.70%
• Instagram common value per click on: $1.51
• Instagram common click-through-rate: 0.79%
• TikTok posts per week: 2.8
• TikTok engagement fee: 4.01%
• TikTok common value per click on: $0.90
• TikTok common click-through-rate: 1.10%
• Twitter posts per week: 4.88
• Twitter engagement fee: 0.75%
• Twitter common value per click on: $0.80
• Twitter common click-through-rate: 0.75%

Journey Social Media Benchmarks

The journey {industry} thrives on social media by sharing gorgeous journey visuals and journey tails. Instagram and TikTok are the simplest platforms, the place breathtaking images and brief journey movies are posted to captivate audiences. The typical TikTok engagement fee for the journey {industry} is a staggering 5.30%.

• Fb posts per week: 4.19
• Fb engagement fee: 0.65%
• Fb common value per click on: $0.60
• Fb common click-through-rate: 1.12%
• Instagram posts per week: 5.23
• Instagram engagement fee: 2.76%
• Instagram common value per click on: $0.70
• Instagram common click-through-rate: 1.10%
• TikTok posts per week: 6.5
• TikTok engagement fee: 5.30%
• TikTok common value per click on: $0.45
• TikTok common click-through-rate: 1.45%
• Twitter posts per week: 5.5
• Twitter engagement fee: 0.81%
• Twitter common value per click on: $0.50
• Twitter common click-through-rate: 0.93%

Social Media Engagement Benchmarks by Community

Companies want to guage their efficiency by utilizing customary factors to measure their social media efficiency and monitor the success of their efforts. Community-specific benchmarks assist determine the platform’s potential so you’ll be able to set practical and achievable social media objectives for development and engagement.

Fb Engagement Benchmarks 

Since its downfall, Fb’s median engagement fee, at the moment at 0.018%, is the bottom it has been. Manufacturers are posting much less on Fb, which has began negatively affecting some industries.

At SocialPilot, we discovered that movies are probably the most participating content material format on Fb, with engagement charges as excessive as 4.15%. We discovered the best times to post on Facebook are Wednesdays and Thursdays from 7 a.m. to 9 a.m., 1 p.m. to three p.m., and seven p.m. to 9 p.m.

• Posts per week: 3.78 
• Engagement fee: 0.018%
• Development fee: 0.2%
• Common CTR: 0.90%
• Greatest performing content material format: Movies (1.05%)
• Greatest time to publish on Fb: Mid-week (7-9 am, 1-3 pm, and 7-9 pm)

Instagram Engagement Benchmarks

Instagram witnessed a average improve in posting frequency, with the brand new median quantity going as much as 5 per week. Engagement charges remained stagnant at 0.90% throughout all surveyed industries on the platform, with non-profit, software program and better schooling being the highest contributors. Moreover, the typical best time to post on Instagram is between 7 and 9 a.m. on weekdays.

• Posts per week: 5
• Engagement fee: 0.90%
• Development fee: 1.15%
• Common CTR: 0.52%
• Greatest performing content material format: Reels (1.62%)
• Greatest time to publish on Instagram: Weekdays (7-9 am)

Twitter Engagement Benchmarks

Because the renaming of X from Twitter, the platform has seen a historic all-time dip in engagement, at the moment standing at 0.05%. It’s no shock that as a result of risky nature of the platform, manufacturers have decreased postings on the community, however not all industries are seeing this transformation.

The media {industry} nonetheless stands tall with the very best posting frequency. Based mostly on our findings at SocialPilot, the best time to post on Twitter is on weekdays at 8-10 am and 6-9 pm.

• Posts per week: 3.35
• Engagement fee: 0.05%
• Development fee: 0.15% 
• Common CTR: 1.55%
• Greatest performing content material format: Polls (0.20%)
• Greatest time to publish on Twitter: Weekdays (8-10 am)

TikTok Engagement Benchmarks

Since its debut as a lip-syncing and dancing problem platform to turn into one of many fastest-growing social media platforms within the {industry}, TikTok has come a great distance. TikTok movies proceed to beat all platforms with a staggering median engagement fee of two.65% by followers. Furthermore, the best time to post on TikTok is between 10-12 pm on Tuesday and Thursday.

• Posts per week: 3.7 
• Engagement fee: 2.65%
• Development fee: 2.10%
• Common CTR: 0.84%
• Greatest time to publish on TikTok: Tuesday and Thursday (10-12 pm)

Linkedin Engagement Benchmarks

Over time, LinkedIn has remodeled from an expert networking platform to a go-to advertising and marketing software for B2B companies. The typical engagement fee on LinkedIn, 0.54%, is far decrease than that on Instagram and by no means similar to TikTok. Movies drove the very best engagement charges for manufacturers on LinkedIn. Additionally, when it got here to posting on LinkedIn, we discovered that 10-12 a.m. on Tuesday, Wednesday, and Thursday is the best time. 

• Posts per week: 2.66
• Engagement fee: 0.54%
• Development fee: 0.25%
• Common CTR: 0.39 – 0.65%
• Greatest performing content material format: Movies 
• Greatest time to publish on LinkedIn: Tuesday, Wednesday, and Thursday (10-12 am)

There you may have all of it: we’ve got shared all of the essential benchmark scores for the industries and social media platforms. Lastly, it’s time so that you can discover your benchmark scores and evaluate them with these {industry} requirements to know how your efficiency compares to your opponents.

Learn how to Discover Your Benchmarks for Social Media

Discovering benchmarks may be irritating, particularly if you end up not utilizing a software. SocialPilot makes it simple for companies and companies to gather the efficiency knowledge of all their social media accounts in a single cohesive dashboard and put it to use to determine benchmarks.

With the built-in social media analytics, you’ll be able to monitor all your profiles’ key efficiency indicators (KPIs). Use the above benchmark scores to match them to {industry} requirements.

You may monitor key metrics resembling profile views, attain, engagement fee, posting frequency, impressions, follower development, greatest time to publish, post-performance, shares, and extra. When you’re achieved analyzing the metrics, you need to use Advanced Reports to create a complete report of all of your social media accounts containing all of your findings.

If you wish to share it together with your crew or stakeholders, you’ll be able to obtain it as a PDF or schedule it. It’s that simple to get a run to your cash and refine your social media methods.

Start your 14-day free trial

Moreover, listed here are some termonologies it’s essential to know whereas doing social media benchmarking:

• Posting frequency: The variety of posts you publish per day.
• Viewers development fee: It’s the (variety of new followers – previous followers) divided by previous followers and multiplied by 100.
• Common engagement fee: It’s the whole interplay (sum of likes, feedback, shares, and so on) / whole followers x 100
  
• Click on-through charges (CTR): It’s the quantity of people that clicked the advert divided by the quantity of people that noticed the advert multiplied by 100
• Price per click on: It’s the whole advert spend divided by whole clicks multiplied by 1000. 

You should utilize these social media metrics to trace and analyze your present efficiency.

Upon getting discovered your personal benchmarks, it’s time to begin using them.

Learn how to Use Social Media Trade Benchmarks in Your Technique

Benchmarks aren’t simply any random metrics; they’re a transparent assertion of how the present social media {industry} is performing. These benchmarks can provide wide-scale advantages in the event you use them together with your social media technique and devise a transparent, actionable plan for your corporation. 

Set Sensible Objectives

The muse of any profitable social media technique is a transparent understanding of your present efficiency. Upon getting discovered the numbers of your social media profiles, it’s essential to evaluate them to {industry} requirements to know the place you’re falling brief. Don’t blindly chase numbers; use benchmarks to set achievable and related objectives.

For instance, if you wish to improve your Instagram engagement to three%, do not forget that the typical is simply 0.90%. Use these benchmarks to set practical objectives and KPIs. Go forward with the SMART framework to make sure your objectives align with {industry} requirements.

Keep Aggressive

The subsequent step is to try the competitor panorama. Aggressive benchmarking means that you can evaluate your efficiency with opponents in your {industry}. Use aggressive evaluation to determine {industry} leaders and decode the methods of manufacturers exceeding benchmarks in your {industry}.

You may simply analyze their content material codecs, engagement techniques, and posting frequencies by going via their profiles.

When you perceive these, it’s time to refine your technique.

Optimize Methods

It’s not nearly setting objectives; it’s about making steady enhancements based mostly on the metrics. Use a social media audit to guage your presence comprehensively and analyze what content material sorts greatest resonate together with your audience.

Benchmark knowledge can assist you determine optimum posting schedules to maximise attain and engagement.

Analyze which platforms ship the very best outcomes to your {industry} and audience. By following these steps, you’ll be able to craft a data-driven technique that drives outcomes for your corporation.

Wrapping Up

There you may have it, of us!

You’re all set to begin together with your social media benchmarks. Use these to set a transparent reference level to your technique, measure efficiency objectives precisely, set achievable objectives, and keep aggressive. The above {industry} benchmarks and community benchmarks will show you how to hold your efforts aligned and information your technique.