Interactive Posts: Steal these ideas and say goodbye to boring social media

By Rhonda Bradley April 9, 2024

Have you ever ever dreamed about waking as much as uncover that your model’s social media web page went viral in a single day?

Or that, inside a number of months, you had been in a position to construct a extremely engaged viewers that looks like an actual group?

Social media success occurs on completely different timelines, however there’s one factor you may depend on: Interactive content material is without doubt one of the most dependable methods to get there.

Whether or not you’re trying to increase attain and consciousness, develop your viewers, or drive visitors and conversions, engagement is the important thing to creating it occur on social media. 

Hold studying for inventive and widespread concepts on the way to create interactive content material to your model. You’ll discover concepts and ideas, plus insights, tales, and ideas from individuals with first-hand expertise.

What’s interactive social media content material?

Interactive social media posts are any kind of content material that encourages customers to actively interact together with your content material. Interactive posts could take the type of movies, Tales, picture posts, advertisements, or some other type of content material.

Some interactive content material makes use of textual content to encourage engagement, whereas others function instruments or know-how equivalent to stickers, polls, and augmented actuality.

For instance, NP Digital makes use of polls, particularly on Instagram and LinkedIn, to encourage engagement from its viewers.

“Our favourite kind of interactive social media is polls – each on LinkedIn and Instagram – as a result of they permit our viewers to supply their enter on trade developments, the place they’ll touch upon these posts so as to add additional context.”

– Kayla Bautista, Social Media Supervisor, NP Digital

On any social media channel, interactive content material may help enhance your engagement charges, attain, and visibility within the feeds.

Why interactive posts matter

Interactive social media posts assist enhance engagement charges to your model. These increased engagement charges ship a number of advantages:

• Lets the platform’s algorithm know that your content material is efficacious, usually leading to higher visibility in social media feeds for all of your model posts.

• Builds group by making a two-way dialog that makes your viewers really feel seen, heard, and appreciated.
• Encourages sharing, which exposes your content material to new audiences and boosts your model consciousness. 

• Offers your model with invaluable insights into your viewers’s opinions, preferences, ache factors, and favourite varieties of content material.

Greater than 5 billion social media customers spend a median of 12 billion hours utilizing social media platforms every day. Most of them (these aged 16 – 64) go online to communicate with family and friends, fill their spare time, and skim information tales. 

A good portion of social media customers additionally go online to view and work together with model content material like yours. 

Listed below are a number of of the principle causes individuals use social media:

• 35% are in search of content material
• 27% are trying to find inspiration on what to do and purchase
• 26% are in search of merchandise to buy
• 22% wish to see content material from their favourite manufacturers

Top-of-the-line methods to have interaction social media customers is thru interactive content material. This opens the door to conversions, gross sales, and visitors that may generate actual earnings.

Interactive publish concepts for social media content material

Fundraising campaigns, UCG campaigns, and reside movies are a few of the most profitable varieties of interactive social media content material (throughout all channels).

Fundraising campaigns

Fundraisers are an excellent alternative to share compelling tales associated to a trigger your viewers cares about. They encourage empathy and construct an emotional connection between you and your viewers. 

Interactive posts encourage individuals to become involved and assist make your fundraiser successful. 

Strive the next interactive publish concepts to help your fundraiser:

• Quizzes in regards to the trigger
• Contests and giveaways that encourage individuals to share images or tales associated to the trigger
• Challenges just like the ALS Ice Bucket Problem and the Betty White Problem

UGC Campaigns

UGC (user-generated content) campaigns encourage interplay by asking followers and clients to create, share, or work together with content material in your behalf. 

For instance, the Natura Marketa UGC publish beneath reveals a typical UGC Giveaway contest. To enter its giveaway drawing, customers should tag two mates. 

UGC campaigns give your model attain and engagement an enormous enhance as a result of they expose your model to new individuals and construct belief and credibility.

Different user-generated content material concepts embody:

• Photograph/video contests with prize incentives
• “Caption this” challenges
• Fill-in-the clean prompts
• Testimonials and evaluations

Priyanka Swamy, CEO & Founding father of Excellent Locks, says interactive content material, particularly UGC, helps her model construct group and higher perceive its viewers.

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Swamy shared the next ideas for companies trying to enhance their outcomes with interactive content material:

1. Create branded hashtags.
2. Host picture challenges or contests.
3. Invite contributors to repost their content material.
4. Share their tales.
5. Provide incentives, like reductions or options, on our social channels.

Interactive video 

Interactive video creates a two-way dialog that makes viewers really feel like lively contributors as an alternative of passive observers. 

Construct belief with followers by answering questions on your product. Generate extra leads by encouraging viewers to subscribe to your electronic mail listing. Achieve invaluable insights by asking questions and inspiring reside suggestions.

Different interactive video concepts embody:

• Stay polls and quizzes
• Q&As
• Stay contests and giveaways
• Product tutorials and demonstrations (encourage questions and reply them on the spot)
• Digital occasions
• Stay stream buying

For instance, watercolor artist and product designer Kristy Rice makes use of textual content overlays to show Instagram Reels movies into interactive content material. “Remark ‘empty’ and I’ll DM you a hyperlink to buy!”

Interactive Fb content material

Twenty p.c of customers begin their search on Facebook, the world’s most-used social media platform. To interact customers on Fb, take into account interactive movies, Tales, and picture posts.

Interactive Fb publish concepts

On Fb, a whole lot of customers like to look at and observe with out taking part. That’s why inspiring individuals to have interaction with interactive posts can go a good distance towards constructing a stronger connection together with your viewers.

This or That publish instance

Listed below are some concepts for interactive posts on Fb:

• Fill-in-the-Blanks: Current two choices and ask individuals to decide on their favourite.

• “This or That” Situations: Current two choices and let individuals select their favourite.

• Caption Contests: Put up a humorous picture, and let your viewers compete for the very best caption.

• Share Your Story: Encourage your viewers to share experiences associated to a brand-relevant matter.

• Polls and surveys: Let your viewers vote or take a look at their data in a playful approach.

• Carousels: Encourage swipe-throughs with compelling carousel posts and advertisements.

Interactive Fb Stay video concepts

Stay streaming video is a superb method to interact followers on Fb and Instagram.

Listed below are some widespread Fb Stay video concepts:

• AMAs (Ask Me Something): Host reside Q&A periods and let viewers steer the dialog with questions and feedback.

• Espresso Clutch: Create informal, conversational periods targeted on a selected (brand-related) matter. Maintain espresso clutch periods at a scheduled time every week for the very best outcomes.

• Stay Tutorials/Demonstrations: Share DIY ideas, host a reside cooking class, share useful ideas that solicit questions and feedback, or ask for enter in your subsequent product.

• Announce contest/giveaway winners: Construct pleasure with UGC content material, then announce your contest winners in a reside video broadcast.

Interactive Fb advert concepts

Fb advertisements present you the possibility to make use of augmented reality and 360 movies to immediate engagement from viewers. 

Listed below are some partaking concepts for interactive Fb advertisements:

• Prompt Expertise: A full-screen cellular expertise opens up when somebody faucets in your advert.

• Ballot Adverts: Embody interactive polls straight in your advert.

• Lead Adverts: Adverts that embody a lead era type customers can simply fill out.

• Assortment Adverts: Showcase a spread of merchandise and let customers faucet to study extra. 

• 360-degree Movies and Pictures: Let customers discover merchandise or environments from all angles for a extra hands-on really feel.

• Quizzes & Trivia: Use a quiz format to teach customers about your product or model in a enjoyable approach.

Interactive Instagram content material

Half of weekly Instagram customers want to see more funny content, and greater than 45% of them wish to see extra creativity, in accordance with a current Statista survey.

As you’re considering interactive Instagram content, look for formats that allow you to get creative or funny!

Interactive Instagram post ideas

If you’re looking to boost engagement on Instagram, run more contests. Contest posts receive 64 times more comment engagement than some other kind of publish.

Listed below are some interactive publish concepts for Instagram:

• Contests or giveaways that require tagging or pictures together with your model hashtag
• Photograph contests, in-store contests, drawing, and giveaways
• Earlier than & after picture posts related to your model or product
• “Would you relatively” eventualities that permit individuals choose a aspect

You’ll be able to flip any Instagram picture publish into interactive content material by asking the proper questions or posing enjoyable challenges!

Senior health coach Benedict Ang says that challenges and contests carry out persistently properly for his firm, TotalShape.

Ang explains, “Whether or not it’s a health problem like a 30-day exercise program or a wholesome recipe contest, these sorts of initiatives actually get our followers excited and concerned.” 

He provides that engagement isn’t the one profit they get pleasure from, “Once they see others taking part and sharing their progress, it creates a way of camaraderie and motivation. Plus, it’s a improbable approach for us to showcase the effectiveness of our packages and have interaction with our viewers in a enjoyable and interactive approach.”

Interactive Instagram and Fb Story concepts

Instagram and Fb Tales are a must-publish for any model trying to enhance engagement on the platform. Its Story stickers allow you to flip each web page into an interactive expertise.

Greatest interactive Instagram Story stickers:

• Ballot Stickers
• Quiz Stickers
• Questions Sticker
• Emoji Slider
• Countdown Sticker
• Point out Tag

Instagram Story stickers are a good way to have interaction your viewers, and customers love partaking in Tales. 

For instance, Mercedes Benz and Chef Carla Corridor use questions, ballot stickers, and tagging in Instagram and Fb content material.

Steve Pogson, founding father of First Pier e-commerce growth agency, says that interactive Tales make a big effect for his manufacturers. 

“We give attention to creating polls, quizzes, and ‘ask me something’ periods which might be straight related to the model’s services or products.” 

For instance, Pogson used this interactive method for a skincare model, operating every day polls about individuals’s skincare routines and preferences. “This not solely elevated story engagement charges,” he defined, “but in addition supplied invaluable insights into the shopper’s wants and preferences, which additional knowledgeable the model’s advertising and marketing and product improvement methods.”

Interactive content material for engagement, consciousness, and conversion

Interactive social media content material can drive large engagement and consciousness to your model.

It will probably additionally gas the numbers that matter most: conversion and gross sales.

Subsequent time you’re creating interactive content material to your social media pages, take into account methods you may encourage viewers to subscribe to your mailing listing. For instance, you may use a link in bio tool to embed an electronic mail subscribe type. Or point out that electronic mail subscribers get unique reductions.

Encourage your social media viewers to subscribe to your electronic mail listing accomplishes two issues:

1. Provides you a method to nurture leads via your advertising and marketing funnel, finally resulting in extra gross sales.
2. Grants you “possession” of your social media followers, including them to a platform the place you personal all the info. If the social platform ever will get shut down, or when you can’t entry it, your electronic mail knowledge will help you keep in contact together with your viewers — without end.

At AWeber, we focus on serving to you flip leads into gross sales with electronic mail advertising and marketing, touchdown pages, and hyperlink in bio pages. You’ll love our big collection of templates that allow you to create skilled touchdown pages, electronic mail sequence, and ink in bio hubs in minutes.

We’ve received a free account together with your title on it. Try AWeber today!