Hack The Field used Ahrefs to execute a number of search engine optimisation initiatives for his or her web site, together with a site-wide content material refresh initiative in 2023. Their most outstanding achievement is a 600% enhance in key phrases rating on the primary web page of Google in simply 4 months.
As well as, in addition they achieved a 211% YoY enhance in rating globally on the primary web page of Google for related key phrases:
“Ahrefs is the highest content material advertising and search engine optimisation device for monitoring and bettering search engine optimisation efficiency. I’ve tried loads of instruments, and that is the closest factor to an “search engine optimisation advertising Swiss Military Knife.”
About Hack The Field
Hack The Box: the Cyber Efficiency Heart, gives a human-first platform to create and preserve high-performing cybersecurity people and organizations. They work with enterprise and tech leaders to develop their workforce with plans aligned with cybersecurity organizational goals.
Drawback: A number of product traces result in search engine optimisation complexity
Hack The Field wanted a strategy to audit and monitor natural efficiency throughout a number of merchandise – from newbie pleasant cybersecurity programs to platforms for superior safety professionals – which might be tailor-made to completely different buyer segments.
This required them to maintain tabs on completely different subject clusters, touchdown pages, goal audiences, whereas additionally making certain that the content material assets made to assist their expansive product vary are technically sound.
To deal with the complicated wants of their enterprise, HackTheBox knew they needed to resolve on a single answer, and never proceed to handle a number of sources of fact for monitoring search engine optimisation efficiency.
Resolution: Select Ahrefs for complete characteristic protection that handles complexity nicely
“We’ve used Similarweb & Semrush up to now alongside Ahrefs. Once I joined the corporate as Content material & search engine optimisation supervisor in Could 2022, I analyzed all of the platforms and determined to maintain Ahrefs over all the opposite competing options. It provided probably the most complete checklist of instruments that will assist align “product-led” content material advertising, search engine optimisation, and even PR reporting efforts utilizing DR/backlink reporting.”
Hassan shared the highest 3 of the instruments he finds most helpful at Ahrefs to this day:
1. Key phrases Explorer – to search out priceless content material and enterprise alternatives
Hack The Field commonly makes use of Key phrases Explorer to assist content material creation, optimize on-page search engine optimisation, and lend total search engine optimisation assist to different groups. Content material could possibly be created with out “shoehorning” on-page search engine optimisation late right into a product technique.
Hassan notably preferred Ahrefs’ characteristic of storing and evaluating historic SERPs. This characteristic helps him outrank rivals in three steps:
- Decide the search intent of nuanced, trade particular key phrases
- Test the modifications made by pages that constantly rise in rank over time. This uncovers what content material or options match search intent nearer.
- Discover gaps in content material which may help them outrank the present high pages and steal featured snippets.
2. Rank Tracker – to persistently monitor key phrase rankings throughout all product traces
Hack The Field makes use of Rank Tracker to observe key phrases rankings for the breadth of their content material: from conversion-oriented product touchdown pages to bottom-of-funnel weblog posts. Correct month-month reporting and monitoring permits them to commonly determine items to prioritize content material refreshing, or carry out additional investigation if there are sudden drops in rating.
Hassan explains this device has turn out to be a “day by day driver” of their content material creation workflow & editorial administration.
3. Website Audit – to take care of their web site’s technical well being with ease
Website Audit makes technical audits simple for Hack The Field: they analyze the highest technical points, prioritize them in an exported google sheet, after which share what must be fastened with net improvement and product groups. Not needing to arrange a customized crawl or use a separate device makes it quick and simple to routinely hold their web site’s technical search engine optimisation well being nicely optimized.