70+ Media Demographics for Marketers in 2024

I get it, fellow entrepreneurs — generally, you simply want the numbers.

The juggernaut often called social media solely will get larger with each new 12 months, and due to that, demographics shift with it. Finally, retaining on prime of essential numbers earlier than your social media campaigns may help you obtain ROI in the long term.

Right here, we’ve compiled the state of social media demographics, optimized with crucial information it is advisable find out about your viewers and shaping your personas for 2024.

Bounce Forward:

Normal Social Media Demographics

• Roughly 82% of Individuals between 18 and 49 years outdated use at the least one social media web site. (Pew Research Center)
• Earlier than working with influencers, 33% of entrepreneurs think about the demographic of their viewers. (HubSpot Weblog Analysis)
• Snapchat has the best quantity (41%) of customers aged 18-29. (Statista)
• 90% of entrepreneurs discover that short-form movies comparable to TikTok and Instagram reels have excessive ROI (71%) or common ROI (27%). (HubSpot Weblog Analysis)
• Social media customers use a median of seven.2 social media platforms per 30 days. (Hootsuite)

Fb Demographics

Normal

• As of 2023, Fb has over 3 billion month-to-month energetic customers. (Statista)
• Fb has over 2 million each day energetic customers and nearly 4 million month-to-month energetic customers. (Meta)
• Fb is the best platform for group constructing. (HubSpot Weblog Analysis)
• The typical consumer within the U.S. spends 30.9 minutes on Fb per day. (Statista)
• Fb is the preferred social media platform for entrepreneurs. (HubSpot Weblog Analysis)
• Fb is the fourth most visited web site within the U.S. (Semrush)

Age and Gender

Please word that viewers information for people who don’t establish throughout the binary are usually not reported.

• Globally, 56.3% of Fb customers establish as male, whereas 43.7% establish as feminine. (Statista)
• Fb is used probably the most by individuals aged 25-34. (Statista)
• 31% of U.S. adults frequently get information from Fb. (Pew Research Center)
• By way of each day utilization, 33% of Gen Z respondents confirmed that they log into Fb at the least as soon as a day. (Ignite Social Media)
• Fb is the preferred social media app utilized by boomers, per GWI. However, TikTok, Snapchat, Reddit, and Instagram are additionally rising in reputation. (Insider Intelligence)

Geography

• India has probably the most Fb customers at 314 million, with the U.S. in second place with 175 million customers. (Statista)

Takeaways

As the preferred social media community, Fb is unquestionably a platform value investing in. Its largest consumer group is Gen X however it nonetheless has a variety of customers throughout all ages. Moreover, Fb is widespread worldwide, making it an incredible social media community for manufacturers of all industries and places.

Instagram Demographics

Normal

• There are at the moment over 2.4 billion month-to-month energetic customers on Instagram. (Demand and Sage)
• Instagram has the best ROI, engagement, and highest high quality leads. (HubSpot Weblog Analysis)
• The typical period of time per day spent on Instagram is 33.1 minutes. (Statista)

Age and Gender

Please word that viewers information for people who don’t establish throughout the binary are usually not reported.

• Males between the ages of 18 to 24 signify the most important demographic on Instagram, adopted carefully by males between 25 to 34 years outdated. (Statista)
• Most ladies on Instagram are between 18 and 34 years outdated. (Statista)
• The smallest age group on Instagram is senior males 65+. (Statista)
• On common, U.S. shoppers will spend 49 minutes a day watching social video in 2024, a 5.8% improve YoY, per our June 2023 forecast. (eMarketer)

Geography

• India and the U.S. lead the board because the nations with the most important Instagram viewers sizes, much like Fb. (Statista)
• For 2 consecutive years, probably the most geo-tagged metropolis on the planet on Instagram has been Los Angeles, California. (Mention + Hubspot)
• The Asia-Pacific area has the best engagement price. (Mention + HubSpot)

Takeaways

Instagram is one other main social media platform with a big consumer base spanning all age teams, and it presents superior ecommerce options, making it extremely widespread amongst shoppers and useful to manufacturers.

X (Twitter) Demographics

Normal

• X is the tenth most visited web site within the U.S. (Semrush)
• There are 360,000 posts despatched per minute on X. (Statista)
• X has 421 million month-to-month energetic customers, including 20 million in 2023. (Business of Apps)
• The typical period of time per day spent on X is 34.1 minutes. (Statista)

Age and Gender

Please word that viewers information for people who don’t establish throughout the binary are usually not reported.

• X’s consumer base closely skews male, with solely 43.6% of customers figuring out as feminine. (Statista)

Geography

• The U.S. is the nation with probably the most X customers, at 77 million, with Japan proper behind at 58.2 million. (Statista)

Takeaways

When you’re seeking to construct a group surrounding your model, X is a good place to start out. It’s notably widespread within the U.S., so if that aligns together with your target market, think about establishing your digital store there.

TikTok Demographics

Normal

• Nearly all of TikTok creators are aged 18 to 24. (Exploding Topics)
• 76% of customers say they prefer it when manufacturers are part of particular curiosity teams on TikTok. (TikTok)
• In accordance with well-known TikTokers, the perfect video period for straightforward consumption and retaining viewers’ consideration is 10 to 17 seconds. (Pro Global Business Solutions)

Age and Gender

Please word that viewers information for people who don’t establish throughout the binary are usually not reported.

• 21.5% of TikTok’s world viewers are females between the ages of 18 and 24, and 17% are males between 18 and 24. (Statista)
• U.S. customers spend 59.8 minutes per day on TikTok. (Statista)
• Most TikTok customers within the U.S. are 10 to 19 years outdated, adopted by 20 to 29. (Exploding Topics)
• Gen Z prefers to observe short-form movies on TikTok over Instagram. (eMarketer)

Geography

• The area with the most important TikTok viewers is the U.S. (150 million customers). Indonesia follows with 126 million TikTok customers. (Statista)

Takeaways

TikTok’s viewers closely skews younger, with a big Gen Z inhabitants. As such, it’s an incredible platform for B2C manufacturers concentrating on this demographic. With short-form video taking off, it’s a chance for manufacturers to not solely hop on a rising pattern however do it on a platform that caters to their goal audiences.

YouTube Demographics

Normal

• YouTube is the second only platform for constructing a social media group. (HubSpot Weblog Analysis)
• YouTube is the second most visited web site within the U.S. (Semrush)
• A mean of 1 billion hours of YouTube content material is watched on TV day by day. (YouTube)
• YouTube shorts common over 70 billion views per day. (YouTube)

Age and Gender

Please word that viewers information for people who don’t establish throughout the binary are usually not reported.

• 1 / 4 of U.S. adults frequently get information from YouTube. (Pew Research Center)
• Male customers account for 54.4% of the YouTube viewing inhabitants, whereas feminine customers account for less than 45.6% of tourists. (Global Media Insights)
• YouTube is the second most useful channel for locating content material on the Value of Dwelling Disaster; TikTok is first. (Statista)
• 68% of Gen Z customers mentioned they use YouTube for leisure and scrolling. (Later)

Geography

• Southern (580.1 million) and SouthEast Asia (332.6 million) have the best variety of YouTube customers, adopted by North (279.1 million) and South America (262 million). (Global Media Insights)

Takeaways

YouTube is the main video platform, with a variety of customers from Gen Z all the best way to Child Boomers. With the launch of YouTube shorts and the recognition of short-form video, manufacturers ought to develop a technique to capitalize on rising curiosity to generate leads.

LinkedIn Demographics

Normal

• Entrepreneurs can attain 900 million customers with LinkedIn Adverts. (Data Reportal)
• Roughly 10.7% of the worldwide inhabitants has a LinkedIn. (Data Reportal)

Age and Gender

Please word that viewers information for people who don’t establish throughout the binary are usually not reported.

• 57.2% of LinkedIn customers establish as male, whereas 42.8% establish as feminine. (Statista)
• Roughly 60% of LinkedIn customers are between 25 and 34 years of age. (DataReportal)
• 31% of LinkedIn customers are between 30 and 39, 23% between 40 and 49, and 17% between 18 and 29. (Statista)

Geography

• Over 75% of members are exterior the U.S. (LinkedIn)
• LinkedIn is utilized in 200 nations and areas worldwide. (LinkedIn)

Takeaways

LinkedIn remains to be the primary social media platform for B2B manufacturers. It’s filled with decision-makers and younger adults coming into the workforce prime for social promoting.

Reddit Demographics

Normal

• There are greater than 100k energetic Reddit communities. (Reddit)
• Between January and June 2023, 227.57 million posts have been created on Reddit. (Statista)
• Reddit is the third most visited web site within the U.S. (Semrush)

Age and Gender

Please word that viewers information for people who don’t establish throughout the binary are usually not reported.

• Gen Z customers on Reddit have elevated yearly. It’s anticipated that in 2024, there will likely be 15.4 million energetic Gen Z customers on Reddit. (Statista)
• A majority of Reddit customers are male. (Statista)

Geography

• Nearly all of Reddit’s desktop customers are based mostly within the U.S. (48.46%), adopted by the U.Okay. (7.16%) and Canada (6.97%). (Statista)

Takeaways

Reddit’s consumer base has grown considerably lately. This means that buyers have gotten extra fascinated about what the community has to supply. From an viewers perspective, it’s made up largely of male Millennials, attracting most of its customers from the U.S.

Snapchat Demographics

Normal

• Snapchat reaches 90% of the 13 to 24-year-old inhabitants and 75% of the 13 to 34-year-old inhabitants in 25+ nations. (Snapchat)
• Women and men aged 18-24 are Snapchat’s principal goal market. (Statista)
• 182.35 million individuals in India use Snapchat, and 108.8 million individuals within the U.S. use Snapchat. (Statista)
• There are 364 million each day energetic customers worldwide. (Statista)
• There are 243 million Snapchats shared per minute on the platform. (Statista)

Age and Gender

Please word that viewers information for people who don’t establish throughout the binary are usually not reported.

• 51% of Snapchat customers worldwide are feminine. (The Social Shepherd)
• About 46% of Snapchat customers are male. (Statista)
• Nearly all of Snapchat customers are between 18 and 24 years outdated. (Statista)

Takeaway

One factor that’s clear with this Snapchat information is that younger individuals find it irresistible. After Instagram launched Tales, many thought Snapchat was on its manner out. Seems, it’s nonetheless a serious participant within the social media recreation.

Be at liberty to discuss with this checklist periodically as you’re working by way of your editorial calendars and audits for the brand new 12 months. As this time of 12 months requires a recent slate, the analysis behind your subsequent unbelievable marketing campaign must be recent, as nicely.

Completely satisfied planning!