70+ Easy & Engaging August Marketing Ideas (With Examples!)

August is 31 days of alternatives for artistic advertising. And we now have over 70 artistic August advertising concepts to show it—for weblog posts, social media, occasions, promotions, and extra—plus actual examples to encourage you. Let’s get into it.

Contents

• American Adventures
• Again to College
• Black Enterprise
• Canines
• Eye Well being
• Household Enjoyable
• Golf
• Hair Loss Consciousness
• Happiness Occurs
• Immunization
• Worldwide Peace
• MedicAlert
• Motorsports
• Psoriasis
• Romance
• Spinal Muscular Atrophy
• Water high quality
• Wellness
• World Most cancers Help

See the total listing on the backside of this publish!

For community-friendly advertising

• Evening Out Day (First Tuesday)
• Storage Sale Day (Second Saturday)
• Bowling Day (Second Saturday)
• Senior Residents Day (Aug 21)

For optimistic/inspirational advertising:

• Friendship Day  (First Sunday)
• Purple Coronary heart Day (Aug 7)
• Happiness Occurs Day (Aug 8)
• Be An Angel Day (Aug 22)
• Simply As a result of Day (Aug 27)
• World Lung Most cancers Day (Aug 1)

For DEI advertising

• Minority Donor Consciousness Day (Aug 1)
• Slavery Remembrance Day (Aug 23)
• Girls’s Equality Day (Aug 26)
• Webmistress Day (Aug 26)

For straight-up advertising

• Nationwide Greenback Day (Aug 8)
• Nationwide Thrift Store Day (Aug 17)

🚨 Need advertising concepts for each month of the 12 months? Free information >> The Mega Must-Have Marketing Calendar

Variety, fairness, and inclusion advertising concepts in August

Fitting diversity, equity, and inclusion in your marketing is a year-round greatest follow for rising companies, however listed below are a number of concepts particular to August:

Black Enterprise Month

Black Enterprise Month was based by John William Templeton and Frederick E. Jordan in 2004. Use this as a chance to not simply support the Black-owned businesses, however to get into the behavior of doing it year-round.

• Retailers: Take the 15% Pledge and begin promoting merchandise made by Black-owned companies. You should utilize the Support Black-Owned Businesses Directory to search out Black-owned companies close to you.
• B2B companies: Interview a Black enterprise proprietor and share their recommendations on working a enterprise, overcoming prejudice, or coping with challenges your purchasers generally face.
• Any enterprise: Present your followers tips on how to help Black companies.

• Black-owned companies: Make use of Google’s “Black-owned” attribute tag.

Girls’s Equality Day (Aug 26)

Girls’s Equality Day happens each August 26 to replicate the date girls had been granted the fitting to vote within the US in 1920. Nonetheless, there are lots of different hurdles girls have overcome and are nonetheless combating immediately. Have your enterprise participate in honoring today with these concepts:

• Spotlight all of the famous person girls who make your enterprise come to life. Share the tales of what the ladies in your enterprise do this make them nice. This may construct your employer branding technique as you present your clients you really care in regards to the girls inside your group.
• Even now, girls on common earn 82 cents to every $1 males make. Whereas we work to shut that hole, your feminine clients are certain to understand an additional low cost tossed their approach. Make up the distinction by providing 18% off your services or products whereas elevating consciousness for gender pay equality.

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August advertising concepts based mostly on month-to-month consciousness

As you may see from the completely different classes of observances, you may appeal to all kinds of emotions in your marketing. Use these concepts to attach together with your viewers in a extra significant approach than any of your rivals.

Household Enjoyable Month

• Accomplice up with close by sights and provide coupons.
• Share a weblog publish or electronic mail publication roundup of your favourite family-friendly spots on the town.
• In case your target audience is dad and mom: Write a publish on tips on how to even have household enjoyable this month within the miserable final days of summer time when your youngsters are at every others’ throats and also you’ve had no alone time in weeks (emotional marketing opp?).
• Workforce up with different native companies on the town and run a household enjoyable evening. Photographers can provide household portraits (earlier than little Jane will get a butterfly plastered to her face), eating places can present the meals (and coupons to get them via their doorways), and different companies (like preschools) can arrange informational (however enjoyable) tables.
• Clothes firms, run a sequence of gross sales every week for males, girls, infants, and tweens.

Again to College Month

Again to highschool season and January are associates. Go wild with all of the fresh-start, back-in-gear, goal-setting themes you utilized in your January marketing (repurposing opp?)

• Salons, provide particular offers on back-to-school haircuts.
• Spas, invite dad and mom in for a much-needed therapeutic massage after a protracted summer time.
• Colleges and after-school applications, provide early chicken registration offers.
• Private trainers or health facilities, provide low cost packages.
• Dentists or nutritionists can encourage appointments or give wholesome ideas.
• Run a re-engagement marketing campaign to convey again any clients who went quiet over the summer time.
• Run a back-to-school sale with a enjoyable back-to-school pun, like this Facebook ad beneath:

Try extra back-to-school marketing ideas right here.

Simplify Your Life Week (first week in Aug)

Based on Amazon, “looking for less complicated dwelling” is the most recent development in client habits. As a business owner, take this time to scrub out litter (digital and bodily), and set up your thoughts and office earlier than the September storm hits.

As for advertising concepts:

• Productivity tool suppliers may provide a free trial throughout this week.
• You could possibly share a roundup of instruments or apps you utilize (or have deleted) to simplify your life.
• Inside designers can share their group tips.
• Break down a fancy matter into plain English to your viewers.

Life is as broad because it will get, so something associated to simplifying works right here.

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August advertising concepts based mostly on nationwide days

Right here is the place you may get actual artistic together with your August social media posts and advertising initiatives.

Nationwide Friendship Day (first Sunday of Aug)

Today offers an excellent excuse for selling referral programs and working BOGO sales promotions. You may additionally use catchy taglines like “You by no means know what number of associates you’ve till you personal [the product you provide].”

Nationwide Greenback Day (Aug 8)

On today in 1786, the US financial system was established. A pleasant historical past lesson, but in addition a fantastic marketing opportunity.

• Use a money-saving-themed weblog publish to show your viewers tips on how to save a greenback (or a whole bunch).
• Take a greenback off your (low-priced) merchandise.
• Supply one thing for simply $1.

Nationwide Ebook Lovers Day (Aug 9)

There are readers in each viewers. Share a publish on social media recommending your favourite reads, prime industry influencer authors, or asking for suggestions out of your followers. Your viewers likes alternatives to share their enter, you want publish engagement, everybody wins.

Nationwide Leisure Day (Aug 15)

It’s Nationwide Wellness Month, in any case. Concepts:

• Spas and salons can provide reductions, and even volunteer to go to a neighborhood workplace and provides quick chair massages.
• Eating places can promote signature drinks as a method to chill and calm down.
• Yoga instructors can run free classes for workplaces.
• YOU can shut up store early to permit staff to take pleasure in some hard-earned relaxation.

Nationwide Spirit of ’45 Day (second Sunday in August)

On August 14, 1945, President Truman introduced the tip of WWII. The nationwide delight, can-do spirit, and eagerness to step up and play their half isn’t solely what made this victory potential but in addition that which laid the groundwork for future generations. The Spirit of ‘45 is a good platform for inspirational weblog posts, emails, and social media posts.

World Humanitarian Day (Aug 19)

On World Humanitarian Day, we acknowledge those that misplaced their lives working for humanitarian causes. Incorporate this into your advertising by:

• Donating proceeds to a humanitarian group close to you.
• Encouraging your viewers to do one thing good.
• Sharing quotes from modern-day humanitarians like Eddie Aijuka.

This contemporary-day humanitarian is tackling Africa’s electrical energy disaster. (Source)

There’s nothing improper with a Mom Theresa or Gandhi quote, however that includes newer people offers a chance for each you and your viewers to study in regards to the present crises the world is facing.

Senior Residents Day (Aug 21)

Despite the fact that these of us get year-round senior reductions, why not throw an additional one within the combine on today?

• Senior dwelling communities, host an open home barbeque on today to honor your residents and provides potential residents (or their grownup youngsters) an opportunity to test you out.
• Local businesses, contact native senior facilities to see when you can sponsor or cater an occasion, and even cease by with free manicures to brighten up somebody’s day.

Secondhand Wardrobe Day (Aug 25)

Many native secondhand shops are a part of nonprofits that fund wants locally and even worldwide. Contemplate working a clothes drive to provide your viewers the chance to make a distinction whereas cleansing out their wardrobe (maybe to simplify their lives…see #4).

Or, for companies NOT within the clothes business, publish mission-statement-friendly posts like these:

Nationwide WebMistress Day (Aug 26)

This vacation acknowledges girls in net improvement. Acknowledge #womenwhocode, do an worker highlight on a feminine developer, or donate to learnership teams like GirlCode.

Nationwide Simply As a result of Day (Aug 27)

The creative marketing prospects are countless for today.

• Ship your email subscribers a promo code simply since you respect them.
• Encourage your patrons to purchase that outfit (or any product you promote), guide that ticket, or do one thing spontaneous for no motive apart from as a result of you may.
• Go in opposition to this post on how to write copy that sells and promote one thing with “simply because”—no options or advantages.
• Encourage your viewers to do a random act of kindness. Simply because.
• Run a giveaway that not solely ramps up engagement however sparks an inspirational remark thread your followers will take pleasure in.
• Write a publish on X (inspirational) issues to do simply because.

⭐️ Get copy-and-paste social media posts prepared for the entire 12 months in our free social media template!

Much more August advertising concepts

You don’t want a particular August social media holiday or month-to-month observance to market your enterprise this month! Listed below are some further August advertising concepts:

Plan for state/county gala’s

Many state gala’s occur within the fall, so plan forward and see if you may get on the listing!

• Be an internet sponsor—get your brand on their web site (good for a backlink).
• Be a vendor—meals, tables, bouncy homes, and extra.
• Donate an public sale or raffle merchandise.

Lean into the summer time climate

August generally is a coin toss relating to climate. Odds are, your clients are both making an attempt to beat the warmth and getting enthusiastic about cooler climate, or they’re having fun with their previous few heat, sunny summer time days. You could possibly body your August summer marketing promotions round both angle. Whether or not you share ideas for soaking in these previous few summer time days, or get your viewers excited for the upcoming cooler temps, this August advertising concept is certain to be efficient.

Source

Discover extra Facebook ad examples you may apply year-round right here.

Plan for Labor Day

Extra of a tip than an concept, however get your Labor Day advertising so as, particularly when you’re working a particular solely throughout that weekend. September sneaks up quick! Get began with these sources:

Summer time is ending, however August advertising should go on

Whether or not you’re heading into fall with gusto or dragging your ft, your marketing needs to stay consistent and powerful! Use these concepts to interact your viewers, appeal to extra clients, and stand out above your rivals.

Prepared for extra month-to-month advertising concepts? We’ve a publish for that.

Variety, fairness, and inclusion

• Slavery Remembrance Day (Aug 23)
• Girls’s Equality Day (Aug 26)

All issues household

• Nationwide Sisters Day (first Sunday in August)
• Respect for Dad and mom Day (Aug 1)
• American Household Day (first Sunday in August)
• Sons and Daughters Day (Aug 11)
• Center Youngster Day (Aug 12)

Vertical particular

• Shapewear Day (Aug 10)
• Secondhand Wardrobe Day (Aug 25)
• Brazilian Blowout Day (Aug 21)
• Tooth Fairy Day (Aug 22)

Neighborhood

• Evening Out Day (First Tuesday)
• Storage Sale Day (second Saturday in August)
• Senior Residents Day (Aug 21)
• Bowling Day (second Saturday)

Optimistic/inspirational

• Friendship Day (first Sunday)
• Girlfriends Day (Aug 1)
• Happiness Occurs Day (Aug 8)
• World Sleep Underneath The Stars Evening (Aug 8)
• Be An Angel Day (Aug 22)
• Simply As a result of Day (Aug 27)
• Nonprofit Day (Aug 17)

Patriotic

• Purple Coronary heart Day (Aug 7)
• Spirit of ’45 Day (second Sunday in August)
• Navajo Code Talkers Day (Aug 14)
• Aviation Day (Aug 19)
• Park Service Founders Day (Aug 25)
• Experience The Wind Day (Aug 23)

Social

• Webmistress Day (Aug 26)
• Girls’s Equality Day (Aug 26)

Enjoyable/humorous

• Underwear Day (Aug 5)
• Water Balloon Day (first Friday in August)
• Lazy Day (Aug 10)
• Inform a Joke Day (Aug 16)
• Sneak Some Zucchini Into Your Neighbor’s Porch Day (Aug 8)
• I LOVE My Toes Day! (Aug 17)
• Worldwide Beer Day (first Friday in August)
• Seaside Day (Aug 30)
• Mail Order Catalog Day (Aug 18)

Area of interest/nostalgia

• Energy Rangers Day (Aug 26)
• Ebook Lovers Day (Aug 9)
• Left-Handers Day (Aug 13)

Canine appreciation

• Work Like A Canine Day (Aug 5)
• By no means Bean Higher Day (Aug 22)
• Canine Day (Aug 26)
• Worldwide Mahjong Day (Aug 1)

Compassionate

• Leisure Day (Aug 15)
• Considerate Day  (Aug 28)
• Grief Consciousness Day (Aug 30)
• Rainbow Bridge Remembrance Day (Aug 28)
• Worldwide Overdose Consciousness Day (Aug 31)

Gross sales

• Nationwide Greenback Day (Aug 8)
• Nationwide Thrift Store Day (Aug 17)
• Nationwide Considerate Day (Aug 28)

Meals and beverage

• Nationwide Raspberry Cream Pie Day (Aug 1)
• Nationwide Ice Cream Sandwich Day (Aug 2)
• Nationwide IPA Day (Aug 3)
• Nationwide Watermelon Day (Aug 3)
• Nationwide Chocolate Chip Cookie Day (Aug 4)
• Nationwide Jamaican Patty Day (Aug 5)
• Nationwide Oyster Day (Aug 5)
• Nationwide S’mores Day (Aug 10)
• Nationwide Filet Mignon Day (Aug 13)
• Nationwide Rum Day (Aug 16)
• Nationwide Pinot Noir Day (Aug 18)
• Nationwide Fajita Day (Aug 18)
• Nationwide Lemon Juice Day (Aug 29)