Snapchat, identified for its ephemeral content material, modern augmented actuality (AR) options, and fiercely loyal person base, is an important participant within the social media panorama.
Whereas it typically flies underneath the radar – as different platforms like TikTok, YouTube, and Instagram are inclined to dominate the cultural dialog – Snapchat is an extremely highly effective advertising instrument that holds a singular place within the hearts and minds of its customers.
On this article, we’ll discover what that you must find out about Snapchat, with insights that make clear what audiences consider the app and the place its strengths lie.
From person development traits to promoting effectiveness, let’s have a look at the state of Snapchat proper now.
What Is Snapchat?
Snapchat is a social media app that permits customers to share photographs and movies with buddies and followers on-line.
In contrast to different social platforms like Fb, Instagram, and TikTok – the place a lot of the content material is saved completely – Snapchat prioritizes ephemeral content material solely.
As soon as considered, Snapchat content material disappears, which provides a layer of spontaneity and privateness to digital interactions.
Snapchat leverages the ability of augmented actuality to entertain its viewers by creating interactive and immersive experiences by means of options like AR lenses.
Customers may also discover quite a lot of stickers, drawing instruments, and emojis so as to add a private contact to every thing they put up.
What began as a small assortment of instruments in 2011 has now expanded to an enormous library of modern options, similar to a personalised 3D Snap Map, gesture recognition, audio suggestions for lenses, generative AI capabilities, and far more.
Creating an account on Snapchat is straightforward. Merely obtain the app on Google Play or the App Store. Set up it in your machine, and also you’re prepared!
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Screenshot from Google Play, December 2023
25 Shocking Information You Didn’t Know About Snapchat
Let’s dive in!
1. Snapchat Has 406 Million Each day Lively Customers
That quantity, launched by the corporate in October 2023, represents a rise of 43 million year-over-year – a 12% enhance.
Right here’s a chart from Statista exhibiting Snapchat’s person development from 2014 to 2023:
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Screenshot from Statista.com, December 2023
And with 750 million month-to-month energetic customers (MAUs), Snapchat is the fifth-biggest social media community on the planet.
2. Customers 18-24 Years Previous Account For The Largest Chunk Of Snapchat’s Viewers
In keeping with Snapchat’s personal promoting information, the platform has 243.5 million customers aged 18 to 24 – representing 38.6% of its whole advert viewers.
The second largest group of customers are between the ages of 25 and 34, adopted by 13-17-year-olds – proving that Snapchat is reaching younger individuals world wide.
On the flip facet, the platform isn’t big with older customers; individuals aged 50 and over account for less than 3.8% of Snapchat’s whole advert viewers.
As a marketer, you possibly can take a touch on what your marketing campaign ought to concentrate on if you happen to use Snapchat. As Snapchat’s personal report puts it:
“From its inception, Snapchat has inherently created a frictionless area the place Gen Z creatives can experiment with their identities, but not must really feel like they’re ‘on model’ in speaking to their shut good friend teams.”
3. Snapchat Reaches 90% Of The 13 To 24-12 months-Previous Inhabitants
It additionally reaches 75% of individuals between the ages of 13 and 34 in over 25 nations, in line with Snapchat’s estimates.
Within the US, 59% of American youngsters (between the ages of 13 and 17) report utilizing Snapchat. This quantity quantities to roughly six in 10 US teenagers.
4. Snapchat Customers Open The App Practically 40 Occasions A Day
In keeping with the corporate, this implies individuals work together with their social circles on Snapchat more than any other social network.
Within the US, about half of youngsters (51%) report utilizing Snapchat not less than as soon as a day – making it barely extra common than Instagram, however not fairly as common as YouTube or TikTok.
5. Taco Bell Paid $75,000 For twenty-four Hours Of The Taco Filter/Advert
To spice up gross sales, Taco Bell launched the taco filter on Snapchat. Right here’s what it seemed like.
At present solely: flip your self right into a taco utilizing our @Snapchat lens. As a result of Cinco de Mayo. pic.twitter.com/P4KwLdFNFZ
— Taco Bell (@tacobell) May 5, 2016
The filter is humorous, related, and distinctive. Customers adored it, and it bought 224 million views.
That’s nice, contemplating Taco Bell paid $75,000 for the advert – which truly proved to be an excellent funding for the publicity the model obtained.
6. Extra Than Half (50.6%) Of Snapchat Customers Are Feminine
In distinction, 48.7% of the platform’s world customers are male.
Whereas there’s not an enormous discrepancy between the demographics right here, it’s useful data for any entrepreneurs seeking to put collectively Snapchat campaigns.
7. Snapchat Is The No. 1 App Individuals Use To Share What They Purchased
Is your model seeking to attain younger social media customers world wide? Snapchat might be the right platform for you.
Individuals are 45% extra prone to suggest manufacturers to buddies on Snapchat in comparison with different platforms.
They’re additionally 2X extra prone to put up a couple of reward after receiving it – making Snapchat a strong instrument for influencer advertising and model partnerships.
8. Snapchat Pioneered Vertical Video Adverts
As soon as a novelty within the social media business, vertical video advertisements have change into one of the crucial common methods to promote on social media and attain world audiences.
What are vertical video advertisements? It’s self-explanatory: They’re advertisements that may be considered together with your cellphone held vertically. The advert format is optimized for the way we use our cell units and designed to create a non-disruptive expertise for customers.
You’ve undoubtedly seen numerous video advertisements by now, however do you know Snapchat pioneered them?
9. You Can Comply with Rock Star Enterprise Specialists On Snapchat
Who knew Snapchat might be a strong enterprise instrument? Listed below are the top three experts you need to observe proper now:
10. Extra Than 250 Million Snapchatters Have interaction With AR Each Day, On Common
Snapchat was the primary social media app to actually prioritize the event of AR options, and it’s paid off.
Over 70% of customers interact with AR on the primary day that they obtain the app – and, so far, there have been greater than 3 million lenses launched on Snapchat.
11. Individuals Are 34% Extra Possible To Buy Merchandise They See Marketed On Snapchat
When in comparison with watching the identical advert on different social media platform, Snapchat proves to be an effective way to reach and convert.
12. Snapchat Is The King Of Ephemeral Content material Advertising
Ephemeral content advertising makes use of video, photographs, and media which are solely accessible for a restricted time.
Listed below are three causes it really works:
- It creates a way of urgency.
- It appeals to patrons who don’t need to really feel “bought.”
- It’s extra personalised than conventional gross sales funnel advertising.
Guess who’s one of many kings of ephemeral content material advertising? That’s proper: Snapchat.
Contemplate that if it weren’t for Snapchat, Instagram Tales would doubtless not exist proper now.
13. Extra Than 5 Million Individuals Subscribe To Snapchat+
Snapchat+ is the platform’s paid subscription service that offers customers entry to unique and pre-release options on the platform.
Subscribers additionally obtain a spread of different perks, together with choices to customise their app expertise and the power to see what number of occasions their content material has been rewatched.
The truth that so many thousands and thousands of customers are prepared to pay for particular entry and options to Snapchat needs to be an indication to manufacturers and entrepreneurs all over the place that the platform has a robust pull with its viewers.
Past that, the truth that Snapchat+ drew 5 million subscribers inside only a yr or so of launching is spectacular by itself.
14. Snapchat Reaches Practically Half Of US Smartphone Customers
In keeping with Statista, roughly 309 million American adults use smartphones right now.
Snapchat’s capacity to achieve such a considerable portion of US smartphone customers is notable.
15. Snapchat Customers Spend An Common Of 19 Minutes Per Day On The App
That’s 19 minutes manufacturers can use to attach with individuals, develop model consciousness, and convey their message.
16. Snapchat’s Authentic Title Was Picaboo
In actual fact, Snapchat did run as Picaboo for a couple of yr.
17. Snapchat Was Created After 34 Failures
Snapchat creators Evan Spiegel, Bobby Murphy, and Frank Reginald Brown labored on the Snapchat venture whereas they had been learning at Stanford College.
After 34 failures, they lastly developed the app as we all know it right now.
18. Snapchat’s Creators Had A Main Falling-Out Earlier than The App Was Launched
Frank Reginald Brown was ousted from the Snapchat project by his buddies.
Though nobody is aware of the true story, Brown claims Spiegel and Murphy modified the server passwords and ceased communication with him a month earlier than Snapchat was launched.
19. Snapchat Downloads Doubled After The Launch Of The Toddler & Gender Swap Filters
Customers downloaded Snapchat 41.5 million occasions in a month after the discharge of those filters!
20. Mark Zuckerberg Tried To Purchase Snapchat
Snapchat’s house owners refused to promote Snapchat to Zuckerberg (regardless that the supply went as excessive as $3 billion!).
21. Snapchat’s Mascot Is Known as Ghostface Chillah
The mascot was impressed by Ghostface Killah of the Wu-Tang Clan – and when you think about that the app was as soon as referred to as “Picaboo,” the ghost emblem makes extra sense.
Apparently, Snapchat co-founder and CEO Evan Spiegel has said that he developed the mascot himself and selected a ghost based mostly on the ephemeral nature of Snapchat content material.
22. Fb And Instagram Borrowed Ephemeral Content material From Snapchat
As we talked about above, we now have Snapchat to thank for Fb and Instagram Tales, which have since change into integral to the social media expertise.
Snapchat additionally pioneered the use of AR filters, which had been adopted by Instagram and paved the best way for the filters that dominate the world of TikTok right now.
23. 75% Of Gen Z And Millennials Say Snapchat Is The No. 1 Platform For Sharing Actual-Life Experiences
Social media is all about genuine moments and human connection – and social media advertising is not any totally different.
With such a large number of young people preferring Snapchat over different platforms for sharing their life experiences, entrepreneurs ought to observe swimsuit.
Discover methods to share behind-the-scenes moments together with your workforce and firm, and emphasize the people behind the model.
24. Snapchat Customers Have Over $4.4 Trillion In International Spending Energy
That’s nothing to sneeze at.
25. In 2022, Snapchat Generated $4.6 Billion In Income
It’s at present valued at over $20 billion.
Wanting Forward With Snapchat
Snapchat’s ephemeral content material, intimacy, and spontaneity are robust factors for on a regular basis customers, content material creators, and companies alike.
Entrepreneurs ought to maintain a eager eye on rising traits throughout the platform, similar to new AR developments and evolving person demographics.
These seeking to attain youthful audiences or present an genuine, human facet of their model ought to think about wading into the waters of Snapchat.
By harnessing the ability of ephemeral content material and fascinating options, manufacturers can successfully use Snapchat to develop their model consciousness, interact with audiences on a extra private degree, and keep related within the fast-paced world of digital advertising.
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Featured Picture: Trismegist san/Shutterstock