You recognize the expression, “What you see is what you get”? Properly, an e mail preview makes certain that’s the case in the case of sending e mail advertising campaigns.
On this submit, we’ll focus on the very best free and paid e mail testing, previewing, and e mail rendering instruments you should use to verify your emails are prepared for the eyes of your leads and prospects.
Desk of Contents
What’s an e mail previewer?
An e mail previewer is a instrument that helps you preview your messages earlier than sending them to your record. Previewing your messages ensures your emails are skilled, error-free, straightforward to learn, and prepared on your leads and prospects.
Why use an e mail previewer?
Since everybody makes use of totally different e mail suppliers similar to Gmail, Outlook, or Yahoo, emails can seem in another way for varied subscribers.
Generally, photographs are blocked, alt textual content is lacking, or fonts gained‘t render. If this occurs, you possibly can injury your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now, let’s take a second to assessment HTML e mail rendering versus plain textual content emails and previews.
HTML Emails vs. Plain Textual content Emails
HTML emails code a doc in order that an HTML reader (e.g., an internet browser) can learn and render info — this permits a web page to point out multimedia, colour, photographs, and extra. Plain textual content emails do not embody any of the multimedia, colours, photographs, particular fonts, and many others. that you just’d see in an HTML e mail — it is simply plain textual content.
Regardless of which e mail sort you select, it is best to preview your emails to verify they’re prepared on your viewers.
That is particularly vital in case you go together with an HTML e mail because it inherently contains multimedia components, colours, fonts, branded components, photographs, and extra.
HTML Electronic mail Preview
As your HTML emails grow to be extra refined, it is vital to preview and take a look at your emails earlier than sending them to recipients. An HTML preview means that you can regulate something mandatory earlier than the ultimate model is distributed to your viewers.
That means, you possibly can ship your messages to the individuals who matter most — your prospects — with full confidence.
Finest Electronic mail Preview Instruments
- HubSpot Electronic mail Advertising Software
- SendX
- Marketing campaign Monitor
- Mailosaur
- GlockApps
- SendForensics
From HubSpot to GlockApps, right here’s how to decide on the fitting e mail previewer on your wants and finances. Other than previewing emails, many steered instruments additionally embody different e mail advertising options, like superior testing.
1. HubSpot Email Marketing Tool
Start using HubSpot’s Email Marketing Software.
Value: $18 per thirty days to $800 per thirty days.
We’ve baked HubSpot’s Electronic mail Advertising Instruments into your CRM plan. You should utilize genuine and correct buyer information to energy your e mail advertising efforts.
As a result of the CRM platform scales with your corporation, HubSpot’s Electronic mail Advertising Instruments are perfect for rising corporations.
As your subscriber rely will increase, you’ve got the flexibleness to regulate your lists accordingly. Plus, our drag-and-drop email builder simplifies the method of previewing emails throughout varied platforms and gadgets, as you possibly can see right here.
With the additional advantage of the HubSpot AI Email Writer, managing and creating participating e mail campaigns has by no means been simpler. The truth is, I used their AI instrument to generate the topic line for this e mail template. Isn’t that handy?
Professional tip: You possibly can truly use pre-made filters to customise your contacts and analyze the patterns in unopened or bounced emails.
2. SendX
Value: Ranges from $7.49 a month for 1–1,000 subscribers to $142.49 a month for 30,001–35,000 subscribers.
SendX is an e mail advertising software program for skilled e mail entrepreneurs. There’s just one plan (Enterprise Plan), and the worth varies based mostly in your quantity of subscribers. The Enterprise Plan contains all software program options and limitless emails per thirty days.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “affiliate advertising.”
Their product presents a heatmap report that includes an summary of call-to-action (CTA) success throughout campaigns. You should utilize the function to see which visuals encourage readers to take motion. Listed below are some button choices you possibly can discover in case you’re utilizing Sendx:
Professional tip: You need to whitelist your area earlier than beginning any e mail campaigns on SendX; in any other case, your restrict shall be 10 emails. As a matter of truth, it’s worthwhile to do that even whenever you improve to any of the paid plans. One thing I discovered the exhausting means.
3. Campaign Monitor
Value: $11 month-to-month for his or her Lite plan; $19 month-to-month for his or her Necessities plan; and $149 month-to-month for a Premier plan
Marketing campaign Monitor’s Inbox Preview instrument exhibits what your e mail will appear like when despatched to all main e mail suppliers and when considered on varied gadgets, as proven under.
You merely must click on the view you’d like from the choices listed on the left. It’s even potential to view your e mail with out photographs.
As well as, this instrument can verify to see in case your e mail will cross fashionable spam filters to make sure it lands in your viewers’s inboxes.
Professional tip: Marketing campaign Monitor additionally supplies A/B testing options based mostly in your marketing campaign objective. Since changes can’t be made whereas an A/B take a look at is operating, the marketing campaign guidelines comes up so you possibly can assessment all the things you have already arrange. I discover this function extraordinarily handy!
4. Mailosaur
Value: $9 a person per thirty days for a starter plan; $16 a person per thirty days for a marketing strategy; $20 a person per thirty days for knowledgeable plan; and customized pricing for enterprises
Mailosaur means that you can immediately see how your e mail will seem on all fashionable e mail purchasers, permitting you to catch any errors and to really feel assured that your e mail will look nice in any inbox.
It additional means that you can view your e mail on totally different gadgets and totally different browsers. You’ll remember to appropriate any errors earlier than sending out your emails.
Professional tip: As beforehand talked about, the Mailosaur Dashboard means that you can produce e mail previews. Nevertheless, as you possibly can see under, the API may be used to construct end-to-end e mail testing in a number of coding languages.
5. GlockApps
Value: $59 month-to-month for a fundamental bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability instrument that helps entrepreneurs within the tech house preview and take a look at their emails. Other than testing for spam scores, you possibly can preview and analyze e mail content material.
When you run the checks, GlockApps will give you motion steps to enhance your emails earlier than urgent ship.
Professional tip: Along with these options, utilizing its spam checker, you possibly can observe the situation of your e mail, together with the inbox, promotion, and spam folders, after you push ship. As somebody who’s used the platform earlier than, I believe this helps clear up deliverability points whereas supplying you with the very best conversion fee potential.
6. SendForensics
Value: $39 month-to-month for a model plan; $63 month-to-month for an organization plan; $159 month-to-month for an company plan; $279 month-to-month for an enterprise plan
SendForensics is an all-in-one e mail deliverability instrument for in-house entrepreneurs and companies. SendForensics’ instrument is especially for e mail testing, however the paid plans additionally supply a previewing function.
As a result of the previewer doesn’t use an emulator, you’ll see your e mail precisely the way it’ll look on a tool or browser.
Professional tip: As you possibly can see, you should use the Content material tab in SendForensics to verify your e mail for any spam-causing components. Though their content-checking function is not as sturdy, I believe their benefit is that each suggestion comes with a justification, so you should use your judgment to filter the outcomes.
Free Electronic mail Preview Instruments
- HubSpot Electronic mail Advertising Software
- SubjectLine.com
- MailNinja Electronic mail Previewer
- Inbox Analyzer
- PutsMail
It is vital to notice that the next free e mail preview instruments are additionally free e mail testing instruments. That means, they’ve the power to help with e mail previews and e mail testing.
1. HubSpot Email Marketing Tool
Get Started with HubSpot’s Email Marketing Software for Free
With HubSpot’s Electronic mail Advertising Instruments, you possibly can create, personalize, and optimize your advertising emails with out the necessity for any code or assist from designers.
Since this instrument is a part of the HubSpot CRM platform, you‘ll know the information you’re utilizing to customise your emails is correct. For example, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your personalized emails are despatched robotically.
Pre-made, customizable e mail templates, and the instrument’s drag-and-drop editor will let you shortly create lovely emails on your recipient record.
Lastly, A/B take a look at totally different components of your emails — similar to topic strains or the time that you just ship your emails — to find out what works finest on your viewers.
Professional tip: By including good guidelines, you possibly can select personalised CTAs for customers based mostly on their contact lifecycle stage, gadget, nation, and extra. I discovered this actually helpful, as I might additionally preview what every e mail seems like when despatched.
2. SubjectLine.com
Testing the visible design of your emails is vital. Nevertheless, remember to preview your precise content material as effectively.
With SubjectLine.com, you possibly can take a look at your topic strains and obtain a free score out of 100. The instrument considers the full size, phrase size, urgency, and extra.
Phrase alternative issues in your topic strains, and this instrument will enable you develop extra clickable topics so your readers usually tend to open.
Professional tip: You possibly can take a look at out your authentic topic line and select different choices generated by their AI instrument. The one factor I’d change is that the BETA function generally creates very related copies, as you possibly can see.
3. MailNinja Email Previewer
MailNinja is an free-to-use e mail testing instrument and uncluttered in the way it works. With this instrument, you possibly can see on the spot previews of your HTML emails. Moreover, you possibly can double-check your alt textual content, ship take a look at emails, and see how your e mail will look on totally different gadgets.
This can be a easy, free choice in case you do not belief or need to use a unique preview instrument than your e mail advertising software program.
Professional tip: You possibly can shortly preview emails with MailNinja by merely pasting the HTML code of the emails. There’s no must do anything, so I discover it fairly hassle-free.
4. Inbox Analyzer
Inbox Analyzer, one other free e mail testing instrument, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the most well-liked inbox suppliers to see how they seem and in the event that they ship — this instrument will let you recognize in case your e mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain on the spot stories in your sender scores, fame alerts, and even blocklists. With this instrument, you’ll have the ability to discover points and learn to resolve them.
5. PutsMail
PutsMail is an e mail testing instrument by Litmus. Plus, PutsMail allows you to see how your e mail will look throughout 50+ platforms and gadgets. This can be a useful gizmo in case you’re simply in search of a fast and straightforward option to preview your emails.
Professional tip: You possibly can add a Chrome extension to your browser utilizing a Litmus account. In my expertise, this makes verifying your hyperlinks, images, and tracks simpler. You possibly can guarantee each e mail is inclusive through the use of e mail accessibility checks for colour imaginative and prescient deficiencies and different points.
Paid Electronic mail Preview Instruments
- Get Response
- Litmus
- Stripo
- Preview My Electronic mail
- Electronic mail on Acid
1. Get Response
Value: $19 month-to-month for e mail advertising; $59 month-to-month for advertising automation; $119 month-to-month for ecommerce advertising
Get Response is an e mail advertising software program that may enable you create content material, enhance gross sales, and improve visitors to your website. Preview your emails in over 25 fashionable e mail purchasers, and decide if and when multimedia components like photographs are blocked.
Professional tip: When creating an e mail, you’ve got the choice of doing it your self or utilizing AI to design it. You possibly can mix each variations to see which performs higher, and it’s time-efficient.
2. Litmus
Value: $99 month-to-month for Litmus Primary; $199 month-to-month for Litmus Plus
Litmus is a instrument for testing and growing e mail campaigns. With a paid account, you may acquire entry to an e mail preview testing instrument that means that you can see screenshots of your emails throughout 90+ totally different apps and gadgets.
Litmus means that you can personalize messages at scale. It’s appropriate for established corporations with massive e mail lists. Each paid plan comes with e mail previewing and presents limitless read-only customers. There’s a spread of templates which might be straightforward to implement.
Higher but, when you have a Litmus account, you possibly can add a Chrome extension to your browser and take a look at your emails with out ever leaving your e mail service supplier.
With the extension, you possibly can validate your hyperlinks, photographs, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
Professional tip: Utilizing Litmus Spam Testing, you possibly can evaluate your e mail to spam filters to find out whether or not it’s blocked or in case your DMARC file was arrange incorrectly.
3. Stripo
Value: $15 month-to-month for a fundamental plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive e mail builder with e mail testing and a wide range of accessible e mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you should use them throughout varied campaigns.
All the emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about e mail rendering for recipients throughout totally different gadgets. Moreover, after constructing dynamic AMP emails with Stripo, the instrument’s code validator checks the e-mail for errors for you.
Stripo shall be releasing a “Actual-time co-editing & commenting” function for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs. There’s additionally a use case for HR managers who ship out inside newsletters.
Professional tip: We all know that the buttons in Outlook seem barely totally different from these in different e mail suppliers. This would possibly change the uniformity and visible attraction of an e mail.
You possibly can activate “Help of Outlook” if you wish to save the look of your buttons for all Outlook variations.
4. Email Preview Services
Value: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for knowledgeable plan; $399 month-to-month for an enterprise plan
Electronic mail Preview Providers (previously Preview My Electronic mail) is one other e mail testing answer that may enable you enhance your efficiency.
With it, you’ll get actual screenshots of your e mail throughout all the favored email providers in a single click on. This instrument additionally presents e mail analytics that may enable you higher perceive your e mail viewers.
It’s an ideal e mail enhancement answer for entrepreneurs, designers, and builders. Each plan has limitless e mail previews to entry by way of a devoted inbox.
Professional tip: You possibly can detect and resolve spam issues with Preview My Electronic mail because it compares your authentic IP tackle to greater than 50 of probably the most broadly used blacklists within the enterprise, similar to Spamhaus, SURBL, SORBS, and others.
5. Email on Acid
Value: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; Customized pricing for Enterprise
Electronic mail on Acid is an e mail preview instrument designed that can assist you show emails correctly throughout all purchasers. The e-mail previews are stay purchasers, so that you’ll see precisely what your subscribers see.
This instrument provides you screenshots, so you haven’t any questions on what your e mail will appear like on 90 purchasers and gadgets. It additionally checks for poor formatting, damaged hyperlinks, and code issues.
Electronic mail on Acid additionally presents the power to remark, edit, and assessment e mail previews immediately within the software program for a quicker and extra environment friendly testing course of.
Professional tip: With Marketing campaign Precheck, you possibly can edit each a part of your e mail earlier than sending it to recipients — making it much more thorough. It’s possible you’ll both make the most of the built-in Electronic mail on Acid workflow or design your individual to make use of this function.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a crucial a part of e mail advertising. If folks can‘t see your emails or your credibility is ruined, these emails haven’t finished their job.
Use an e mail previewing and testing instrument to make sure they’re good for recipients.
Editor’s be aware: This submit was initially revealed in June 2020 and has been up to date for comprehensiveness.