These search engine optimisation case research illustrate that advertising techniques like content material optimization, native search engine optimisation, and strategic key phrase concentrating on are more likely to set your model up for search engine success. Discover out what obstacles they overcame, what strategies they leveraged, and the way they achieved main ROI.
Right here, you’ll discover a handpicked roster of 14 inspiring case research:
- Moneta Group
- Escape the Room
- DesktopReady
- Honda Motor Co.
- Zephyr
- Profession Group Firms
- Blissful Ears Listening to Middle
- DILO
- Easly
- Wind River
- Samanage
- Mommy’s Bliss
- Forks Over Knives
- Vimeo
Fixed key phrase analysis, constant content writing, user-friendly net design, backlinking… a lot goes right into a stable, in-depth SEO (search engine optimisation) technique.
What’s extra, you may make investments a ton of effort into all these techniques however nonetheless battle to get wherever close to the highest of search outcomes.
Two items of excellent information: You’re not alone, and there are methods to get your rankings the place they should be.
Studying over real-world examples in a superb search engine optimisation case research will help encourage new methods and present you what’s doable with the suitable plan in place.
To offer you a head begin, we’ll cowl dynamic search engine optimisation success tales from HawkSEM in addition to different businesses. We’ll share among the finest search engine optimisation case research, full with techniques, widespread challenges to beat, and outcomes to help your advertising efforts.
Get able to ramp up your search engine optimisation.
14 search engine optimisation case research for top-ranking inspiration
1000’s of month-to-month visitors hits, 2X conversion boosts, and pumped-up key phrase rankings are just some of the unbelievable outcomes our shoppers have skilled with the suitable search engine optimisation companies.
However you’ll discover every model comes with a novel problem that informs the suitable search engine optimisation technique for them.
- Moneta Group catches native leads with triple-boosted key phrase portfolio
Moneta Group has over twenty years of expertise within the wealth administration area. Nonetheless, competitors elevated over time, so we would have liked to review these rivals and their key phrases intently.Whereas Moneta wished to enhance nationwide key phrase rankings total, their high precedence was to face out in 4 native markets. In the event you’re additionally seeking to increase visibility in your space, then take a look at the methods used on this native search engine optimisation case research.
Methods:
- Native search engine optimisation – We constructed geo-specific net content material to seize potential wealth administration shoppers within the 4 areas Moneta Group was inquisitive about. On high of that, our beefed-up quotation profiles for every workplace helped solidify impartial native rating indicators.
- Aggressive evaluation to fill key phrase gaps – Moneta nonetheless wished nationwide key phrase rankings, so we needed to evaluation their rivals to see what was lacking. We recognized key phrases with the bottom aggressive metrics and arranged them right into a brimming content material calendar to rank for every one.
- Content material optimization – Moneta had a ton of nice content material on its web site, nevertheless it wanted a revamp for Google and new audiences. We carried out ongoing, on-page optimization, together with backlinking and key phrase improvement.
- Outcomes:
- 326% enhance in internet natural key phrase portfolio
- 164% enhance in natural key phrases in positions 1-3
- Over 23% enhance in Google Analytics objective completions
- Escape the Room makes an actual impression — 4 million, to be precise
With areas throughout 18 cities and 10 years of trade experience, Escape the Room is a pacesetter within the dwell recreation and leisure trade.
With all these areas to handle, their advertising initiatives fell behind. They’d a considerable base however wanted strategic enter to work with the algorithm and preserve a powerful digital footprint.
Methods:
- Metadata revamp – Escape the Room had 16 totally different areas, and never each web site contained optimized metadata. However crawlers dive into these particulars, in order that they deserve some consideration. That’s why we added new search engine optimisation components like title tags and meta descriptions to maintain Google comfortable.
- Speedy load time – Sluggish web site velocity can ship your viewers packing after just some seconds. We dove into every web site’s property to take away something clunky and reduce load time. This additionally improved cell responsiveness.
- High quality content material creation – From team-building concepts for firm workers to flee room suggestions and methods, there was no scarcity of related content material to create for Escape the Room. We paired new items of content material with contemporary, snazzy web site designs to draw information-seeking readers, planting the seeds for conversion afterward.
- Outcomes:
- Achieved an account-wide peak of 62% impression share
- Hit a file quantity 4 million month-to-month impressions
- Reached an all-time-high account-wide advert place of 1.1 for the model
- DesktopReady waves whats up from the highest of the SERPs
A brand new web site launch prompted DesktopReady to expertise a visitors stoop, regardless of being a pacesetter of their trade with over 1 million customers on their desktop-as-a-service (DaaS) answer. How might they preserve their main place on this area with countless competitors and minimal natural visitors?
We knew what we needed to do.
Methods:
- Technical search engine optimisation audit – New web site launches generally miss the mark with search engine optimisation. We carried out a full audit to catch all points affecting the positioning’s enchantment to SERPs.
- Content material throughout – We optimized previous content material with new focused key phrases and created new content material to focus on extra certified leads and foster web site visitors.
- search engine optimisation help for social media profiles and YouTube – Consider it or not, your social profiles matter, too. So, we optimized DesktopReady’s social media to enhance its sturdy net content material and backlink profile.
- Outcomes:
- Elevated customers by 409%
- Grew backlinks from 822 to 1,340
- Jumped from 4 to 468 phrases in SERP rankings
- Key phrase revamps, backlink methods, and content material creation are usually not the best duties to finish on a marketer’s countless to-do record. Fortunately, an SEO agency can verify all these packing containers for you.
- Honda doubles visitors and reaches 30 million individuals
Honda Motor Co. wished to advertise their new Civic hatchback and Accord fashions to South American audiences. The issue? They have been competing for key phrases with their dealership companions.
On high of that, Honda simply wasn’t reaching their goal demographic with their current content material.
Methods:
- New and improved key phrase targets – We would have liked to get Honda and its sellers on the identical web page. So, we appeared on the digital advertising targets for all events and created new key phrase targets for every to comply with.
- Viewers analysis – Honda had a goal demographic, however search engine optimisation campaigns simply weren’t reaching them. We sat down to debate the model’s distinctive promoting factors and linked them to their clients’ wants by way of tailor-made search engine optimisation content material and key phrase analysis.
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- Outcomes:
- 30% lower in CPC (price per conversion)
- Outcomes:
- 40% enhance in supplier inquiries
- Zephyr sees large features in lead quantity and market share
When main SaaS firm Zephyr got here to us, their digital advertising technique was overly broad and lacked cohesion. With campaigns and targets in place, they wanted assist reigning the whole lot into a pointy message and aligned method.With so many group members and initiatives at play, everybody was hamster-wheeling and struggling to remain caught up.
This lapse in cohesion created a hodgepodge of blended messaging, and, not surprisingly, they weren’t bringing in as many certified leads as they desired.
Methods:
- Massive-picture technique: The very first thing we did was get everybody on board about set up each initiative to work collectively cohesively. With an aligned, collaborative imaginative and prescient, we created a extra unified technique for all digital advertising campaigns.
- Touchdown web page redesign and optimization: We tackled inventive from the get-go and redesigned a touchdown web page that was working towards Zephyr by not participating its guests. Plus, the lead type was lengthy and convoluted. With an attractive, dynamic new touchdown web page design and a extra environment friendly lead type, Zephyr noticed fast outcomes–we’re speaking double the lead quantity than the unique touchdown web page.
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- Outcomes:
- 100% enhance in Zephyr’s lead quantity with the brand new touchdown web page
- Outcomes:
- Profession Group Firms boosts job purposes with key phrase revamp
Think about you’re an employer with a ton of job listings, and also you aren’t receiving any purposes. Career Group Companies, a staffing company, confronted this drawback. The perpetrator? Much less-than-stellar search engine optimisation was hiding their listings from potential candidates.
We set to work with tried-and-true search engine optimisation techniques to enhance the model’s reference to its viewers, drive extra visitors, and enhance utility quantity.
Methods:
- Key phrase portfolio growth – We would have liked to grasp why individuals searching for sure jobs weren’t touchdown on Profession Group Firms’ listings. The reply was just a few changes to their key phrase portfolio, together with long-tail variations and key phrase phrases that included particular job titles and industries.
- Knowledge-driven technique – Our proprietary tech, ConversionIQ™, helps us decrypt all the info to disclose the entire image of your search engine optimisation and content material advertising campaigns. We used our platform to assemble refined information throughout a number of channels and establish certified and unqualified results in inform a higher search engine optimisation technique.
- New content material property – Profession Group Firms wished to focus on variety, fairness, and inclusion (DEI) efforts and channel company-wide targets of their content material. Naturally, we created new content material property to accommodate these targets and optimized current content material as effectively.
- Outcomes:
- 43% enhance in job itemizing web page views from natural visitors
- 71% enhance in entrances from natural searches on to job itemizing pages
- Important progress within the candidate pipeline
- Content material, colours, and CTAs carry Blissful Ears Listening to Middle a virtually 4X visitors enhance
Happy Ears Hearing Center is a Phoenix-based audiology workplace that gives specialised ear healthcare companies to shoppers.The corporate had two search engine optimisation targets: one, to seize the native viewers that will finest profit from their companies. And two? Set up their model as a nationwide trade skilled on listening to points.
We tackled a wider internet of key phrases and person expertise enhancements to garner extra conversions.
Methods:
- Person expertise enhancement – Don’t you hate clicking on an online web page solely to be met with an extended, boring block of textual content? We spiced issues up on Blissful Ears’ web site with colours, digestible headers, and fascinating calls to motion (CTAs). This led to extra native conversions and appointments.
- Expanded key phrase targets – Blissful Ears desires to be a web based go-to for all issues listening to. So, we needed to analysis what its viewers was plugging into Google and broaden that throughout the entire nation.
- Outcomes:
- 245% enhance in whole natural key phrase rankings
- 396% enhance in natural visitors
- 44% enhance in native conversions
- Important progress within the candidate pipeline
Blissful Ears had its audiology companies on level. With added give attention to the net person expertise, readers benefited from their information and experience.
- Extra visuals and up to date key phrases assist DILO get well misplaced rankings
DILO is a gas-handling product and repair supplier with many years of expertise, however even its longstanding search engine optimisation wasn’t proof against an internet site redesign in 2019.
We’ve seen it earlier than: misplaced visitors and dropped key phrase rankings from a brand new launch or migration. And in DILO’s case, these misplaced rankings have been high-value key phrases that it actually wanted to get again in an effort to re-establish its place within the trade.
Methods:
- On-page optimization – We all the time conduct a technical search engine optimisation audit after a redesign. This time, we fastened just a few velocity and navigation points. Subsequent step? Content material optimization with up to date goal key phrases and meta tags.
- Visible content material – The gasoline trade isn’t the best to know, even with an organized, complete article. We launched extra infographics and charts into DILO’s content material to enhance natural visitors and the person expertise.
- Outcomes:
- 36% enhance in natural clicks inside 6 months
- 24% enhance in Google clicks for high-value key phrases inside 3 months
- 46% enhance in Google impressions inside 3 months
- Easly hits the search engine optimisation floor operating with 70 new items of optimized content material
Easly is a Canada-based platform that gives capital advances on SR&ED grants to progressive new manufacturers.The corporate was new to the digital advertising world and got here to HawkSEM with a brand-new web site. It was our job to get it off the search engine optimisation floor with related content material and authority to enchantment to their audiences.
Methods:
- New content material to the max – We needed to begin from scratch, and 70 new items of content material did the trick. After all, we had to make sure the data was flawless and correct to seize area of interest audiences for this model. And we wrote for each potential buyer within the funnel, from curious onlookers to conversion-ripe audiences.
- Area authority – Easly was nonetheless contemporary to Google’s eyes. They didn’t have sufficient exterior or inner hyperlinks to channel credibility and thought management. We centered on creating linkable content material that naturally introduced backlinks from different respected trade gamers.
- Technical tidbits – New web sites all the time have just a few snags. We enhanced web site velocity and adjusted some net components to enhance the cell expertise.
- Outcomes:
- 2,500% enhance in referring domains
- 40+ featured snippet outcomes on Google
- 1,500% enhance within the model’s key phrase portfolio
Individuals love reassurance, particularly earlier than making a purchase order. A content material library brimming with trade information and useful suggestions delivers that assurance to each readers and search engine crawlers.
- Wind River triples CTR with PPC and search engine optimisation administration
Wind River is a worldwide SaaS model that helps firms with digital transformation for important intelligence techniques within the aerospace, medical, automotive, and protection areas.They initially got here to us for PPC services, however each cohesive advertising technique leverages search engine optimisation, too.
- Inner linking – We improved web site navigation and natural rankings by discovering related placements for inner hyperlinks throughout Wind River’s content material.
- Content material analysis – Tech niches are ample with potential content material, however you really want to make sure viewers relevance earlier than you begin writing. We carried out aggressive evaluation and key phrase analysis to tell our content material calendar.
- Technical and on-page search engine optimisation – We coated our technical bases by cleansing up metadata and title tags. On high of that, we ensured logical formatting for net content material with H1s and H2s, in addition to up to date all items of content material with related key phrase targets.
- Outcomes:
- 20% lower in advert spend
- 294% enhance in clickthrough charge (CTR)
- 39% enhance in customers
- Samanage reaps natural visitors with a poppin’ content material calendar
Asset administration and service-desk SaaS model Samanage operates throughout 50 totally different nations. Regardless of their world presence, they nonetheless had bother rating within the SERPs.A custom-coded WordPress template impeded them from making technical search engine optimisation adjustments to enchantment to Google’s crawlers. Plus, their weblog wasn’t aligned with a cohesive search engine optimisation technique, in order that they enlisted advertising company Tinuiti to assist them get on observe.
Methods:
- Strong content material technique – Tinuiti revealed over 65 items of content material for Samanage throughout varied varieties. They began with keyword-targeted weblog posts and expanded to whitepapers, touchdown pages, and extra evergreen content material to enhance net visibility.
- Weblog redesign – Brainstorming methods to enhance conversion charge optimization? Take a web page from Tinuiti’s playbook and optimize your weblog’s design components with total web site A/B testing.
- Outcomes:
- 42.14% enhance in natural visitors YoY
- Excessive rankings for non-branded key phrases
- Mommy’s Bliss builds belief with new audiences by way of link-building
If you’re a mom-and-pop store, advertising is perhaps as straightforward as a Fb advert or bodily signal. However if you begin increasing, issues get extra hectic.Mommy’s Bliss sells high-quality child merchandise and skilled immense progress that spurred a complete web site redesign. These two occasions can severely throw your search engine optimisation technique off-course.
Fortunately, assist from HawkSEM made all of the distinction, as showcased on this ecommerce search engine optimisation case research.
Methods:
- Backlinking for credibility – Mommy’s Bliss expanded its viewers, so new guests won’t have been conscious of the corporate’s sturdy values and credentials. That’s why we would have liked to launch a backlinking technique to determine E-A-T (experience, authoritativeness, and trustworthiness). Give it some thought: dad and mom have to really feel 100% assured in a model earlier than buying a product for his or her youngsters.
- Every day search engine optimisation administration – HawkSEM affords all shoppers a devoted supervisor to supervise progress, strategize enhancements, and catch any snags earlier than they grow to be greater issues. We dealt with all of the search engine optimisation oversight so Mommy’s Bliss might give attention to creating new merchandise for its booming viewers.
- Outcomes:
- Over 65% enhance in natural periods yr over yr
- 79% enhance in whole key phrase rankings
- Doubled objective completions
- Forks Over Knives leverages search information to get well misplaced visitors throughout COVID
The pandemic stored individuals at residence and away from Forks Over Knives’ web site. The well being life-style model observed a stoop in natural search visitors, together with a lower in search quantity for his or her goal key phrases.However the issue wasn’t their rankings. They nonetheless held high spots for his or her goal key phrases, individuals simply weren’t typing them into Google anymore. Search intent had modified, and advertising company Wpromote knew the key phrases wanted to alter, too.
Methods:
- Pattern analysis – Wpromote used Google Tendencies information to grasp how individuals have been shifting their search queries and which key phrases have been changing the previous ones.
- Content material technique shift – When life provides you new key phrases, you make new recipes (at the very least, that’s what Forks Over Knives did through the pandemic). Everybody was searching for recipes, so Wpromote used pattern information to foretell essentially the most extremely searched recipes to create content material for.
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- Outcomes:
- 278,000 natural periods for his or her “banana recipes” pages
- Outcomes:
- 41% enhance in whole natural periods month over month (MoM)
- #1 trafficked all-channel touchdown web page since publishing
Individuals adapt with the instances, and your search engine optimisation technique ought to, too.
- Vimeo takes technical search engine optimisation to the subsequent stage for higher visibilityEven enterprise-level SaaS companies like Vimeo need to stay sharp on their SEO. With over 260 million customers importing tons of of 1000’s of movies day by day, it’s not shocking that indexing and construction information points arose.
Clients struggled to conduct fundamental search engine optimisation duties to optimize their movies, like indexing APIs, including structured information to their websites, submitting sitemaps, and past. Which means? They weren’t getting as many eyes on their video content material.
The answer? Vimeo received on board with Google’s search engine optimisation finest practices to enhance visibility and searchability for his or her lively clients.
Methods:
- Permitting clients to index movies at scale – Vimeo streamlined the indexing course of to permit embedded movies to indicate up on Google’s SERPs. Through the use of iframe embeds and noindex in tandem, embedded Vimeo movies from buyer web sites’ may very well be listed and thus, present extra visibility to their very own net web page with out the mess of including particular person markups for every video.
- Making Key Moments searchable – Ever looked for boil an egg and needed to skip previous the primary three minutes to get to the directions? Annoying, proper? Happily, you gained’t have this drawback anymore as a result of time-stamped segments of Vimeo’s video content material now present up in Google Search. By including Clip markup to all video pages and rolling out Search markup (auto-generated Chapters that Google identifies as Key Moments), Vimeo clients can now entice extra natural visitors to particular segments inside every video.
- Relating to visibility and video content material, Google and Vimeo go collectively like PB&J.
What’s an search engine optimisation case research?
An search engine optimisation case research highlights how a advisor or company partnered with a particular shopper to drive vital, notable search engine optimisation outcomes.
When manufacturers need to beef up their search engine optimisation technique, they typically associate with an search engine optimisation company or skilled to assist them obtain desired outcomes.
A case research helps paint a transparent image of how a model went from level A to B on the search engine outcomes web page, or SERP — with “B” being outcomes like skyrocketed natural visitors, higher conversion charges, and excessive key phrase rankings.
However search engine optimisation isn’t the identical for each model. Positive, there are overarching classes like content material and key phrases. However totally different niches, budgets, and targets distinguish search engine optimisation techniques and outcomes throughout the board.
Reviewing an search engine optimisation case research helps you establish success markers and the methods used to realize that success.
With these insights, you’ll be able to glean suggestions and techniques to use to your model’s search engine optimisation technique.
The takeaway
Whether or not you’re operating a small enterprise or a large ecommerce operation, search engine optimisation success is important for a contemporary on-line advertising technique.
Every of those search engine optimisation case research exhibits key takeaways and techniques you’ll be able to apply to create the simplest technique for your online business targets.
And for those who nonetheless want a hand? HawkSEM’s search engine optimisation specialists have over a decade of expertise serving to shoppers such as you enhance conversion charges, increase visitors, and smash some other search engine optimisation targets in your roster.
Our shoppers take pleasure in a mean of 4.5x ROI after working with us. So, let’s flip your search engine optimisation into one among our success tales. Book a call today.
This put up has been up to date and was initially revealed in August 2023.