13 Best TikTok Tips & Tricks in 2024, According to HubSpot’s Social Team + Marketer Data

On TikTok, anybody can go viral. You don’t must be a videographer or social media knowledgeable to get visitors to your movies.

In truth, the most well-liked movies I’ve seen on my For You Web page aren’t overly produced or too severe. The movies that get me to cease scrolling are those which are brief and foolish and let me know precisely what I’m about to observe.

To extend your possibilities of being seen, there are just a few suggestions and tips that prime entrepreneurs and content material creators swear by.

From leveraging trending audio to inexperienced display screen results, learn on to find the 13 greatest TikTok tips, in response to HubSpot’s Social Group and TikTok entrepreneurs.

Desk of Contents

Ideas for Making Nice TikTok Movies

To seek out out what kind of natural content material works nicely on the platform, I requested some entrepreneurs for his or her greatest suggestions for making nice TikTok movies.

Deal with the hook.

If there’s one factor entrepreneurs can agree on, it’s that your TikTok video wants a hook. Each marketer I spoke to means that capturing your viewers’ consideration throughout the first few seconds is important for engagement.

As a TikTok consumer myself, I couldn’t agree extra. If I can’t instantly inform what the video is about, I preserve scrolling.

“Viewers wish to know what they’re getting from a video earlier than they watch it,” says Petra Khan, affiliate director of technique at ICUC.Social.

“Seize their consideration straight away with eye-catching visuals. For instance, a close-up shot or a colourful visible, akin to a splash of vibrant shade or an attractive shot of a completed recipe.”

Should you’re simply getting began on TikTok and never getting many views but, your hook may be what takes you to the subsequent stage.

“In case your movies don’t get off the bottom (i.e., getting lower than 500 views), simply give attention to nailing the primary three seconds,” suggests Xavier English, co-founder at Supermix.

He recommends “taking inspiration from what hooks are working for different creators in your area of interest after which getting very experimental with the alternative ways you may introduce or body the identical content material.”

Meg O’Neill, a advertising and marketing knowledgeable and Instagram coach, recommends that in case you’re utilizing the storytelling format, bounce proper in to hook viewers instantly.

“Get proper to the purpose!” she says. “As quickly as your finger hits file, begin telling your story from the center.”

Use TikTok Studio.

Should you’ve been on TikTok for the final couple of years or so, you’re in all probability aware of Creator instruments, the suite of options that allow creators to see their analytics and keep on prime of traits.

In Might 2024, TikTok changed its “Creator instruments” with TikTok Studio. The brand new device permits creators to create, edit, add, handle, and analyze their TikTok account and content material efficiency.

You’ll be able to entry it throughout the platform or as a separate app.

Monitoring your engagement, checking on top-performing movies, and analyzing follower conduct is important if you wish to make good TikTok movies. It’s a must to see what’s working and what wants changes if you wish to stand out and attain your viewers.

That is additionally true in case you plan on running ads on TikTok — it is best to all the time monitor video advert efficiency to be sure you’re reaching the correct individuals and assembly your targets.

Go into content material creation with recent eyes.

As entrepreneurs, it’s our job to be data-driven, inform our model story, and promote the corporate. Nonetheless, this information may get in our means.

In terms of creating movies on TikTok, we typically have *an excessive amount of* context to be a superb choose of your personal content material, suggests English.

“We have seen a number of movies fail as a result of the second we really put them in entrance of recent viewers, we realized one thing actually primary was lacking,” English says.

“For instance, the beginning didn‘t make any sense to somebody who didn’t have all of the context we had in regards to the matter, or the best way they interpreted a sure visible was complicated, regardless that nobody on our staff interpreted it that means as a result of we already knew the message we have been making an attempt to convey.”

Professional tip: So, how do you overcome this problem? English’s suggestion is to “take off your context goggles,” particularly through the scripting and enhancing processes.

13 Finest TikTok Ideas and Methods

1. Discover the correct area of interest

“The algorithm favors niches. Should you get visitors based mostly on a specific fashion or kind of content material, movies outdoors of that gained’t carry out as nicely,” Nicole Phillip, social media lead on the Hustle, advised me.

After all, discovering the correct area of interest is not really easy. It’s a must to discover the candy spot between the content material that works on your model and the content material that your viewers finds priceless.

To strike this stability, Phillip suggests experimenting with various kinds of content material to see what resonates — after which keep it up.

Instance: Mia Swinehart from Gathered Nutrition

Content material creator and registered dietician Mia Swinehart has constructed a loyal viewers (500K+ sturdy) by sharing health-conscious, balanced, and predominantly plant-based recipes.

Whereas her viewers has come to like her recipe movies, she additionally explores completely different angles inside her area of interest — like grocery hauls and meal prep hacks — to maintain her content material recent whereas staying true to her model identification.

2. Do not delete low-performing movies.

You submit a video considering it’s going to get one million likes. As a substitute, it disappears into the TikTok void, leaving you with nothing to indicate on your laborious work. Your intestine response is to delete it, however Phillips has a special take.

“Don’t be discouraged by low efficiency, particularly to start with. It takes some time for the algorithm to feed you to the correct group of individuals and so that you can discover your footing earlier than one thing takes off,” Phillips says.

Phillips additionally factors out that virality usually occurs whenever you least count on it, so watch out when deleting movies. “Don’t delete low performing movies since you by no means know when the algorithm may decide it up and serve it to the correct viewers,” Phillips says.

3. Publish on the proper time.

In keeping with HubSpot’s 2024 Social Media Trends Report, these are the perfect occasions to submit on TikTok:

• Between 6-9 p.m.
• Between 3-6 p.m.
• Between 12-3 p.m.

And the perfect day to submit on TikTok is Friday.

Take into account that each viewers is completely different, so it is price checking your analytics to see when your viewers is most lively. You are able to do this by navigating to your profile, hitting the three traces within the top-right nook, and tapping “TikTok Studio.”

Then, faucet “Analytics.” This opens a dashboard together with your follower development, video views, likes, feedback, visitors sources, and shares.

4. Sew top-performing or related movies.

The Sew device allows you to mix one other video on TikTok with the one you‘re creating. It’s one other method to collaborate with different TikTokers and develop your attain.

Begin by searching for top-performing movies in your area of interest. You are able to do this by utilizing the search bar and typing key phrases regarding your model. Or, test if any movies instantly point out your model.

When you discover a video to sew, faucet the Share icon on the right-hand aspect.

Then, faucet Sew. It will open an enhancing device the place you may choose 5 seconds of the video to make use of in yours.

Let us take a look at stitching in motion with an instance from Puma.

Instance: Puma

In case you are out of the loop, latte artwork is a big deal on TikTok — amassing over 2.4 billion views. When one consumer put the Puma emblem on prime of a steaming cup of espresso, the model determined to hitch the motion by “stitching” the unique video and trying to recreate it.

This can be a nice instance of a model collaborating with its viewers and leveraging user-generated content material.

5. Use the inexperienced display screen impact.

TikTok has a complete library of filters and results, however one stands out from the remainder: the inexperienced display screen impact.

Like a standard inexperienced display screen, this impact allows you to keep on-screen whereas completely different photographs seem within the background. By incorporating visible aids, it provides an entire new stage of storytelling.

This filter is good for explaining matters, offering suggestions, or each time visuals might complement your story.

As an illustration, suppose you are a health influencer. You might clarify the correct type of an train by referencing images within the background. On this case, the background visuals improve your commentary quite than distract from it.

Instance: Levi’s

Utilizing the inexperienced display screen impact, Levi’s recommends completely different denims utilizing product images within the background. Viewers can simply comply with alongside, and seeing photos of the denims might pique their curiosity.

6. Leverage trending audio.

90% of TikTok users say sound is important to the TikTok expertise. It grabs individuals‘s consideration and provides taste to your content material. And for a lot of customers, it’s the start line for creating an amazing video.

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Professional tip: Unsure what sounds are trending proper now? TikTok’s Creative Center ranks the most well-liked music and audio clips every day. You’ll be able to even filter the outcomes by area, which is useful in case your viewers is in a special location.

Instance: Duolingo

Duolingo is a fan favourite on the platform, particularly for its humorous, fashionable, and typically chaotic movies that includes its mascot, Duo the Owl. Duo may be seen dancing to widespread songs and performing in skits that incorporate widespread audio clips, like within the instance beneath.

7. Strive vlog-style movies.

Vlog-style movies really feel extra private and intimate — which could clarify why they’re so widespread on TikTok.

These movies sometimes embrace a number of clips tied along with a voiceover describing the sequence of occasions. It‘s extremely partaking and lets viewers really feel like they’re dwelling in your footwear.

Instance: Netflix

This instance exhibits Netflix utilizing the vlog fashion to take its viewers on a journey. Whereas most of us gained‘t stroll a pink carpet in our lifetime, we will nonetheless get a peak of what the expertise entails — and the way our favourite actors behave off-screen. It’s additionally a good way to showcase “behind the scenes” content material.

8. Incorporate each area of interest and trending hashtags.

Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one method to get there.

Including hashtags in your description provides your movies a greater likelihood of being seen, permitting you to drive discoverability, construct model consciousness, and lengthen your attain. However how are you going to do it?

This may occasionally sound counterintuitive, however solely concentrating on widespread hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. However, area of interest hashtags have fewer individuals trying to find them, however those that do are extremely engaged and .

For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.

A well-rounded hashtag technique ought to embrace each area of interest and widespread hashtags. Check out the instance beneath.

Instance: Dunkin’

Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates quite a lot of hashtags to achieve extra individuals.

As an illustration, the video beneath makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.

9. Reply to feedback with video.

On TikTok, virtually each model has the identical aim: to attach with its viewers. Typically, that connection kinds within the remark part. It is the place viewers go to ask questions and share opinions.

However as a substitute of replying to a remark with textual content, now you can reply with one other video. This lets you dive deeper into matters, reply questions, and preserve your viewers coming again for extra.

Instance: Glossier

When a TikTok consumer requested Glossier easy methods to use one in every of its merchandise, the model didn‘t miss the chance to answer with a video explaining all of the methods to make use of it. In doing so, the model provides worth whereas highlighting the product’s versatility.

10. Add worth with “easy methods to” TikToks.

“How To” movies and tutorials are a simple means to offer worth to TikTok viewers with out sounding overly promotional. Plus, positioning your self as an knowledgeable or authority in your area of interest retains your model, merchandise, and/or companies top-of-mind for viewers.

As an illustration, in case you’re a journey model, you can movie movies of must-see sights, restaurant suggestions, and journey suggestions — like the instance beneath.

Instance: Travel + Leisure

Journey + Leisure supplies all of the content material it’s essential “kick your wanderlust into excessive gear.” From lodge suggestions to images suggestions, the model has you lined, positioning itself as a gold mine of recommendation for the travel-obsessed.

11. Depart a CTA in your description and/or feedback.

Want extra engagement? Generally, it is so simple as asking for it.

The last word aim of a CTA is to steer customers to do one thing — comply with your TikTok web page, go to your web site, depart a remark, and so forth. So ask your self, “what do I would like my viewers to do?”

No matter you select, it ought to enable you to transfer nearer to your main aim (i.e., drive web site visitors, enhance model consciousness, and many others.).

Your description and remark part are prime actual property for CTAs. Use this space to ask questions, encourage customers to comply with you, or drive visitors to your web site, weblog, or different social channels (ie, “Extra tips about my weblog, hyperlink in bio!”).

On prime of that, in case you’re operating advertisements, we suggest utilizing a advertising and marketing integration device to sync all of your lead information to your CRM. (P.S. You are able to do this utilizing the TikTok-Hubspot ads integration!)

Instance: Fenty Beauty

On this TikTok, Fenty Magnificence exhibits alternative ways to make use of one in every of its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).

One other method to invite customers to take motion is to arrange a TikTok store for your small business. This permits customers to see the merchandise you might have obtainable. You’ll be able to even create movies the place the CTA is to click on in your merchandise.

12. Add subtitles to your movies.

TikTok movies grew to become extra accessible with the introduction of auto-captions.

Though you may manually add captions — which permits for larger flexibility to mess around with textual content shade and font — it’s also possible to use the Captions device. With only a click on, you may generate subtitles on your movies, permitting others to learn or take heed to your content material.

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Professional tip: Together with textual content overlays and captions is a good way to make your content material accessible and faucet into social search engine marketing, suggests Khan. “It additionally occurs to be a workaround for cases through which individuals are watching on mute,” she says.

Instance: Formula 1

Should you‘re into automobile racing, there’s a superb likelihood Formulation 1’s TikTok is in your radar.

However have you ever ever observed how usually they add subtitles to their movies?

Take the instance beneath, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And in case you mute your telephone, you may nonetheless comply with alongside with out skipping a beat.

13. Discover top-performing movies in your area of interest for inspiration.

Essentially the most profitable movies on TikTok are inventive, out-of-the-box, and sometimes quirky by nature. That is a tall order — which is why each model ought to discover the top-performing movies in its area of interest for inspiration.

Begin by typing key phrases regarding your model within the search bar. Then, click on the filter icon and type by relevance, like depend or date posted. Should you select to type by the like depend, it’s going to populate TikTok movies which have gone viral utilizing that particular key phrase.

As soon as you’ve got recognized some top-performing movies, brainstorm methods to recreate them whereas including your personal spin.

Experiment With TikTok to Obtain Outcomes

My greatest takeaway about TikTok suggestions and tips is that there isn’t one proper path to success. TikTok is a platform that depends on experimentation, and types prepared to get inventive see essentially the most success.

Should you’re new to TikTok, begin with the ideas on this article — and provides your self room to experiment with completely different movies, filters, and ideas.

Don’t be discouraged in case you submit a video that doesn’t get a lot traction. As a substitute, attempt one other trending tactic, see what your rivals are doing, after which lean into no matter fashion or format sticks.

TikTok is an interesting platform when you attain the correct individuals. My suggestion is to maintain posting movies, partaking with customers, and attempt to have enjoyable to get essentially the most out of the platform.

Editor’s notice: This submit was initially printed in August 2022 and has been up to date for comprehensiveness.