11 SaaS Marketing Tools to Drive More SQLs

SaaS advertising instruments assist companies market their services or products on-line by means of automation, analytics, and simplified platform administration. Increase MMR with these prime instruments.

With greater than a decade as main digital advertising specialists, we’re no strangers to SaaS advertising instruments.

At HawkSEM, lots of our shoppers are SaaS companies that profit from these automation and analytics instruments whereas leveraging our companies.

Collectively, these instruments helped us obtain:

Sam Yadegar, CEO of HawkSEM, helps us spherical up probably the most important SaaS advertising instruments to drive conversions and cut back cost-per-click (CPC).

What are SaaS advertising instruments?

SaaS advertising instruments are software program platforms that may analyze internet site visitors, automate e-mail campaigns, and handle social media in addition to further advertising platforms.

The purpose is to simplify, streamline, and optimize advertising efforts by means of information monitoring and automation.

So, what are one of the best instruments for SaaS advertising? Don’t go in blind, otherwise you’ll be exhausted with subscription fatigue very quickly.

11 SaaS advertising instruments to optimize your campaigns

After over ten years as digital advertising specialists, we’ve examined and utilized our justifiable share of SaaS advertising instruments.

Right here’s our listing of the highest instruments in your consideration.

1. ConversionIQ

Let’s say you employ Google Adverts for PPC campaigns and HubSpot for e-mail advertising campaigns.

Every platform produces a ton of knowledge so that you can sift by means of later. Protecting them in separate locations makes it extra probably that you simply’ll miss one thing.

Silos like this separate key information factors and cease you from accessing precious insights. At the very least, that was an issue for a lot of of our shoppers.

The most effective software program instruments on our listing may need good performance however restricted worth in the event you can’t join the dots with each.

That’s why we created ConversionIQ, our proprietary tech that manages every bit of knowledge throughout your advertising stack in a single place.

Google Analytics information seems subsequent to your HubSpot marketing campaign ends in one dashboard.

However the actual magic occurs when our AI analyzes that information sooner than even web optimization and PPC specialists can.

Plus, that effectivity frees up a lot time for our workers to work on perfecting the technique and supporting our shoppers.

It provides us an edge in cultivating precious insights to tell your technique, particularly when figuring out your most worthwhile clients. You’ll zero in on  new clients extra primed for conversion, too.

Each conversion is tracked in real-time, and you may relaxation straightforward realizing our cross-channel insights will maintain your digital advertising technique sharp even whenever you expertise new traits and modifications.

Need to get the SaaS metrics for all of your digital and content material advertising efforts? It begins with a consultation.

• Value: Free for HawkSEM shoppers
• Perks: Decrease value per acquisition, higher lead high quality and PPC optimization

2. Zapier

On the subject of lead technology you’re in all probability used to doing 5-10 duties for onboarding and nurturing only one lead.

Perhaps it’s chilly outreach, then sharing a follow-up e-mail to a brand new prospect, and customizing messages based mostly on their stage within the buyer journey.

In fact, you could have a distinct path or course of for nurturing the stuck-in-the-free-trial clients, too.

ZAP! 

That’s proper — Zapier simply automated these three duties and saved you a boatload of time.

This advertising automation device creates workflows between two or extra apps for a complete of over 5,000 apps.

“[We use Zapier] a ton,” says Yadegar. “One in all our favourite issues to do is to automate the lead movement and gross sales funnel. When a brand new lead is available in, we use a Zap to jot down the result in a Google Sheet, together with the lead’s UTM parameters (so we will observe the supply and leads into ConversionIQ).”

And that’s not all we use it for.

“From there, we additionally publish new leads in real-time to Slack channels for the gross sales workforce,” Yadegar elaborates.

“We are able to additionally use it to nurture leads and ship surveys relying on the stage of the advertising funnel they’re in.”

One other nice professional of this SaaS product is its information accuracy. Automation removes the ingredient of human error that might danger you dropping new clients. Or worse, a unfavourable buyer expertise with an present buyer.

• Value: $0-$799/month
• Perks: Time financial savings, user-friendly, environment friendly lead gen, free trial

3. CallRail

CallRail is a call-tracking software program that tells you precisely which advertising campaigns, key phrases, and adverts carry you name leads.

In fact, we don’t all the time understand how nicely a buyer name went. That’s why 200,000 companies use CallRail.

However one in all our favourite options of this SaaS advertising device is the add-ons, particularly the analytics.

HubSpot says that SaaS companies are within the enterprise of fixed customer support and retention.

Most of your shoppers are on a month-to-month plan, proper? So for them to maintain subscribing, you should maintain delivering what they need.

It’s very important that you simply hear your clients after they let you know one thing throughout a assist, suggestions, or inquiry name.

Nevertheless it’s straightforward for even probably the most discerning marketer to overlook just a few key particulars.

CallRail data calls and conversations, then makes use of AI analytics to carry you intelligence you possibly can apply to finely tune your service.

One buyer would possibly use a key phrase that’s irrelevant to your small business however signifies buyer churn to CallRail’s robots.

Equally, its analytics detect which leads are able to convert , making your advertising workforce extra environment friendly. Later, excessive CPAs!

• Value: $45-$145/month
• Perks: Improves firm coaching, buyer retention, decrease value per acquisition, has 50+ integrations

4. Hotjar

CallRail listens to buyer key phrases, whereas Hotjar analyzes the silent speaker: clicks and looking patterns.

Think about being your clients’ eyes: what do they see? Unattainable, proper? Not with Hotjar.

Most firms face privateness roadblocks when making an attempt to seize viewers looking habits on particular websites. Hotjar solves this drawback by monitoring consumer interplay with consumer web sites.

We love the device’s heatmaps and session recordings, the place you possibly can see precisely the place your viewers hovers their mouse or clicks..

You’ll acquire key insights like:

• Pages they spend extra time on
• What number of actions or clicks they full
• How their exercise modifications after you launch an online replace
• The place they’re situated
• How had been they referred to your website

You possibly can even faucet into Hotjar’s engagement performance, the place you possibly can ship out surveys and analyze buyer calls.

“It’s an efficient device; we use it ourselves as an company,” says Yadegar. “It actually helps [us] perceive extra about consumer habits above and past advert artistic.”

So, what do you get out of watching customers browse your website? In line with lots of Hotjar’s shoppers: extra conversion charges and buyer insights. 

• Value: $0-$80+/month
• Perks: Consumer web site session recordings, heatmap evaluation, insights for web site optimization and web optimization

5. Sprout Social

With varied social media platforms like Instagram, TikTok, Fb, Pinterest, Twitter, Linkedin, and YouTube, social media administration requires a number of workforce members.

Everybody’s spending time on social media. Prospects even attain out to manufacturers by way of DM’s and feedback. Meet them on social media with well timed responses, participating social media posts, and engagement.

SaaS clients need well timed responses, or else they’ll search a competitor.

Sprout Social helps you ship responses on each channel with one unified inbox to see every little thing. Plus, this social media SaaS product saves you tons of time with publishing and analytics functionalities.

It’s additionally an excellent device for social listening; catch buyer sentiments instantly and keep within the know concerning the newest chats inside your trade.

However right here’s the kicker: Sprout Social will get dear as you progress up the tiers. The customized package deal boasts premier consulting companies, whereas the skilled plan gives limitless social profiles.

However you don’t want all these options — particularly in the event you’re working with a digital marketing agency.

In case you give attention to just a few social channels, you need to be lined with the fundamental plan.

• Value: $250-$400+/month
• Perks: Social listening, time saver, best for manufacturers with a giant social media following

6. SpyFu

Ever tried discovering key phrases the old school approach? Brainstorming subject key phrases and search queries undoubtedly retains you in your toes, however including a advertising software program SaaS device saves you treasured time.

Transfer over, Google Key phrase Planner.

SpyFu fleshes out the best CPC and search quantity key phrases, for starters.

In fact, you would possibly have already got Ahrefs or Semrush in your roster. However SpyFu stands out as a key phrase analysis device that perfects competitor evaluation. This advertising SaaS device leverages information from 7 billion outcomes spanning 109 billion domains.

If you kind in a web site, it’ll present you all these golden insights in your rivals:

• Natural rankings
• Advert variations
• Google advert key phrase bids
• Detrimental key phrases
• PPC key phrase efficiency

Backside line? It’s like a secret weapon. We adore it for that additional edge in our aggressive evaluation.

• Value: $39-$299 /month
• Perks: Extra in-depth competitor evaluation than Semrush or Ahrefs’ key phrase efficiency, CPC stats, natural rankings, historic key phrase information

7. Semrush

Semrush is a key phrase wonderland that makes content material planning a breeze. You possibly can take a look at countless key phrases in its search bar to evaluate key phrase density and efficiency.

It additionally smooths out your workflows, be it by means of social media scheduling or automated approvals throughout or exterior your group.

We additionally love the key phrase bookmarking device, which helps us save potential content material concepts for later.

A few of our shoppers really feel overwhelmed when first signing up for Semrush. It’s a dynamic device with countless performance. However the platform gives free coaching classes with its useful workers, a complete professional and worth level for a software program firm.

Different helpful options embrace link-building evaluation, competitor and competitors web optimization evaluation, and rank monitoring.

• Value: $120-$450/month, relying on tier
• Perks: Free coaching classes, backlink methods, PPC & web optimization key phrase evaluation, competitors monitoring

8. Instapage

Instapage helps good probably the most vital elements of your Google Adverts technique: the touchdown web page.

Ever seen high-ranking adverts for eBay, Howdy Contemporary, or Skyscanner? These well-known manufacturers all use Instapage to optimize their touchdown pages. Fast refresher: the touchdown web page is the place a searcher lands after clicking in your advert.

Instapage is a precious useful resource for SaaS startups who won’t have the finances to rent an online developer to create touchdown pages.

This digital advertising SaaS platform has tried and examined over 500 touchdown web page layouts for optimum conversions. Branding and personalization options provide help to make your mark whereas retaining advert relevance and pumping High quality Rating.

Lastly, we love Instapage’s real-time collaboration options, which assist your workforce work collectively on designs.

• Value: Begins at $199/month
• Perks: Touchdown web page creation and optimization with no developer, improved conversions

9. Ahrefs

Google is the search engine king. However in the event you’re in a privateness or cybersecurity area of interest, your shoppers would possibly choose a extra non-public looking expertise. That means you received’t catch them all on Google.

That’s the place Semrush falls brief, because it solely analyzes web optimization metrics for Google, no different search engine. Alternatively, Ahrefs analyzes information from 10 search engines, together with DuckDuckGo and Bing, for Microsoft fanatics.

Plus, Ahrefs created their very own search engine known as Yep, which doesn’t acquire any consumer information.

We additionally love Ahrefs’ website audits. It scans your whole web site and notes any potential web optimization points with content material high quality, damaged hyperlinks, lacking headings or HTML tags, and extra.

Aside from extra search engine evaluation, Ahrefs is a strong web optimization device that covers key phrase analysis, competitor evaluation, SERP historical past, backlink evaluation, and click on information. We additionally love utilizing Ahrefs’ Content material Explorer to seek out backlink alternatives to construct authority and SERP cred.

• Value: $99-$999
• Perks: A number of search engine analyses, backlink technique, website audits

10. Meta Advert Library

Meta’s Ad Library is a cheap, fast solution to see what’s marketed throughout social media in your trade.

You possibly can search companies in your area of interest and see a listing of advertisers, together with their adverts. What’s nice concerning the library is simply how a lot information it exhibits you, all totally free.

Inquisitive about who’s funding which adverts? Or how far and to which demographics an advert reaches? The Advert Library tells you all that and extra, providing inspiration for future ad campaigns or competitor analysis from as much as seven years of knowledge historical past!

Simply to place issues in perspective, you solely get two years of knowledge historical past with Ahrefs, until you spend $1,000 on their enterprise plan.

We’re not discounting A/B testing, however why not discover advert spend for already present campaigns? The Advert Library exhibits you the advert spend for every advert and marketing campaign, so you possibly can plan your finances with out truly spending cash.

• Value: Free
• Perks: Competitor evaluation, advert spend analysis, helps with budgeting methods

11. Clearscope

Clearscope is the final word content material optimization device for SaaS companies seeking to enhance their content material and rank organically for prime search phrases.

A whole content material advertising assist device, Clearscope gives assist with key phrase analysis (try this awesome video demonstrating key phrase analysis for SaaS firms), define ideation, and content material “grading” by means of in-depth stories.

The platform makes use of AI-driven tech that analyzes the top-ranked content material in your most desired key phrases and gives tips on the construction and extra phrases to incorporate in your written piece.

Clearscope holds your hand from planning to publishing, however like every good AI-driven device, Clearscope doesn’t do the give you the results you want. You continue to have to create the content material your self — however with a lot extra steerage and path than ever earlier than.

Use Clearscope to construct out your content material plan, enhance your present inbound advertising, and optimize older items – then watch your web site rise to the highest of the rankings.

• Value: Begins at $189/month
• Perks: Month-to-month content material stories, key phrase discovery, and integration with Google Docs

Which SaaS advertising instruments are best for you?

Even when each device on our listing gives an awesome consumer expertise and effectivity, you possibly can nonetheless squander your advertising finances in the event you’re not cautious. So how do you select the fitting instruments for your small business?

“We like to choose instruments which are immediately correlated with driving significant conversions and income,” says Yadegar. “If it makes a robust enterprise case to avoid wasting time, improve efficiencies, or elevate conversion charges, then we’re all ears.”

The purpose is for SaaS advertising instruments to make your life simpler.

“If it’s complicated you, not connecting all the info factors, and it’s simply one other login amongst lots of of others, then it’s time to ditch it,” says Yadegar.

“Among the only advertising instruments combine with one another, join information, and assist create a model elevate by speaking collectively by way of API.”

Advantages of SaaS advertising instruments

As an trade skilled, Yadegar has seen critical scaling and development for shoppers that embrace SaaS advertising instruments.

“There are such a lot of variations and eventualities to analysis and plan for, that using advertising instruments is kind of mandatory,” says Yadegar. “Being that our SaaS shoppers are within the software program house themselves, utilizing instruments is nearly second nature to them.”

Some noteworthy advantages of SaaS advertising instruments?

Information-driven choice making

SaaS firms can recognize the immense worth of data-fueled choices. SaaS advertising instruments supply analytics and insights that provide help to perceive your target market and optimize your advertising efforts sooner.

Lower in wasted spend

Many of those advertising instruments are low-cost and even free. Leveraging the fitting advertising instruments (and realizing easy methods to use them) lets you sharpen up your advertising efficacy whereas minimizing wasted spend.

Enhance in effectivity

Repetitive and meticulous duties eat away at your productiveness. Advertising instruments do the small, redundant duties for you (like sending automated emails or posting on social media), so you possibly can give attention to the extra vital elements of your small business.

A aggressive edge

It’s particularly aggressive on the market for SaaS companies. The proper advertising instruments permit you to get forward of your rivals and join with the fitting leads sooner.

The takeaway

SaaS instruments are like mini advertising groups that assist your present advertising workforce. They deal with the tedious work and achieve it ten instances sooner, so you could have extra time to give attention to the human components of your small business.

Belief us; we’ve seen digital marketing outcomes throughout SaaS firms that use and don’t use advertising instruments. The decision? The proper instruments speed up your web optimization, conversion, and development targets — and enhance your buyer relationships.

Yadegar concludes by saying that SaaS firms “ought to be how these instruments assist improve conversion quantity, cut back value per acquisition (CPA), assist save time, and uncover new development alternatives.”

What’s one of the best place to begin? With our proprietary tech, ConversionIQ, which gives you wildly correct and lightning-fast information evaluation throughout totally different advertising campaigns. It connects all of your present advertising channels into one hub with countless worth.

It’s time to make use of SaaS to your benefit. We’ll provide help to get began with skilled PPC administration and web optimization ways to maintain new clients flowing and present ones renewing their subscriptions. Let’s talk.

This text has been up to date and was initially printed in March, 2023.