Over the course of my profession as a advertising and marketing government, I’ve discovered that an efficient product touchdown web page template could be a very important useful resource.
In spite of everything, a touchdown web page is an effective way to turn traffic into conversions — however not all pages are created equal.
On this article, I’ll begin by going by quite a few product touchdown web page examples, exploring the wide selection of templates you should utilize to get began crafting your individual touchdown web page as we speak.
Then, I’ll supply a few of my favourite, tried-and-true finest practices for making a winning landing page.
25 Free Professionally-Designed Touchdown Web page Templates
Able to get began? Beneath, I’ve compiled a listing of 25 of my favourite free, professionally-designed touchdown web page templates that you should utilize to construct your subsequent touchdown web page. So, let’s dive in!
1. Royce
Out there on Squarespace
Royce is a template designed particularly for occasion reservations. It doesn’t embody a navigation bar, sticking to a clear structure that contains a customizable background picture, a headline, and a call-to-action (CTA) button that claims “RSVP.”
What I like: To fill out the shape and reserve a spot, guests can both click on the RSVP button to see a kind seem or just scroll down beneath the fold to see a static reservation kind, providing guests two methods to transform.
2. Click on By means of
Solely Out there With HubSpot’s Free Touchdown Web page Builder
The Click Through touchdown web page template is good for capturing weblog subscribers.
It contains a pretty hero picture on the high, area to supply context about what customers can anticipate in the event that they subscribe, and a module for previous content material proper beneath.
Professional tip: This template may also be personalized together with your model and edited with HubSpot’s drag-and-drop interface.
3. Easy Conversion
Out there on HubSpot
This design features a picture, customizable textual content, and a brief kind. It has no navigation bar, conserving guests targeted in your providing, and you may as well customise and add different parts, such because the icons beneath the shape.
Beneath the fold, you may as well add extra details about your providing or firm.
Greatest for: This template is a good choice in the event you’re trying so as to add some customized parts to your touchdown web page.
4. Clean
Out there on HubSpot
The Blank template has a simplistic feel and look, but it surely devotes a bit extra room to textual content than among the different templates on this listing. As such, Hubstrap is likely to be choice in case your content material supply doesn’t want as a lot imagery.
For instance, you may use this web page to explain a suggestion, akin to a protracted whitepaper on a subject associated to your business. As with different templates, you may as well personalize the design and add drag-and-drop sections to the web page.
What I like: Not like the touchdown web page templates above, this instance does embody a navigation bar. Nevertheless, it’s easy sufficient that it doesn’t distract from the supply, making this an awesome choice in the event you’re seeking to embody navigation.
5. Video
Solely Out there With HubSpot’s Free Touchdown Web page Builder
In case you don’t need your conversion parts on the high of the web page, a longer-form gross sales web page is likely to be your finest guess. Video is a contemporary, minimalist-looking template that you would be able to customise together with your detail-rich gross sales copy.
Professional tip: Pairing every part of textual content with a compelling video is an effective way to create a person expertise your prospects will love.
6. Session
Out there on HubSpot
This template features a hero picture, a headline, textual content, brilliant CTA buttons, and a kind. I like the way it eliminates the navigation bar however nonetheless features a button on the high of the web page.
The picture retains data seen however much less distracting. As you scroll beneath the fold, this template additionally contains locations for extra imagery and particulars that would relate to your product or providing.
Greatest for: The one button on the high of the web page makes this template an awesome choice for entrepreneurs seeking to direct guests’ consideration on to a CTA.
7. Focus
Out there on HubSpot
Focus is a glossy, fashionable design for a content-based supply. It has a easy structure with a kind, headline, description textual content, picture, and brand, and as with lots of the different templates I’ve shared, it has no navigation ingredient.
I particularly like how this template lets you add a photograph or product shot. I additionally like the intense background that retains me engaged.
Professional tip: For further customization, this template lets you modify or change the colour of the background.
8. College
Out there on Wix
I’d advocate this layout for entrepreneurs searching for leads for an academic occasion, course, or comparable service.
The shape is extra detailed than among the different templates on this listing, and the structure itself additionally permits room for extra textual content and imagery.
Above the fold, you’ll be able to see a headline, supporting photographs, and a kind. Then, in the event you preserve scrolling down, there are extra sections the place you’ll be able to place much more textual content and imagery.
What I like: This template contains some nice elements particularly designed for instructional choices.
9. Skyline
Out there on Wix
This template is an effective choice for an organization or person who hasn’t but launched their web site or product however nonetheless desires to realize some leads within the meantime.
Above the fold, there’s an enormous headline space with the textual content “Coming Quickly.”
If you scroll down, you’ll be able to see a spot for a brief description of the corporate and a field the place guests can add their e mail. As well as, this template additionally allows you to add a photograph or video to the background.
Greatest for: In case you’re selling an providing that isn’t but accessible, Skyline is certainly an awesome template to contemplate.
10. Sprocket
Solely Out there With HubSpot’s Free Touchdown Web page Builder
With a giant headline, a brief subtitle, and a conversion ingredient above the fold, Sprocket helps you make your level concretely and succinctly.
This makes it an awesome touchdown web page for practically any piece of gated content material, from ebooks to newsletters and instruments.
What I like: Typically, much less is extra. This template doesn’t have an excessive amount of occurring, and that makes it one among my favourite choices for a transparent, simple providing.
11. On-line Retailer Coming Quickly
Out there on Wix
This template could be very easy. Just like the “Coming Quickly” template I shared above, this template lets you edit the textual content, so you should utilize this structure for a spread of various functions.
There isn’t any navigation ingredient, and details about the corporate is off within the corners, conserving the prime actual property of the web page clear and targeted.
This structure contains area for a powerful product shot (within the instance beneath, it’s a picture of a pair of footwear), in addition to headline textual content, a small quantity of descriptive textual content, an e mail field, and a CTA button.
Professional tip: This template additionally allows you to hyperlink your social media accounts to the icons underneath the “Notify Me” button.
12. Lead-Gen Touchdown Web page
Out there on Wix
In my expertise, this template is very efficient for B2B merchandise. It lets you edit and customise the textual content and pictures, in addition to enabling you to put background movies into the structure.
The web page is designed to be on the longer aspect, with a kind and CTA above the fold, adopted by sections that may element totally different facets of your organization, akin to employees data, beneath.
Greatest for: In case you’re targeted on B2B choices, I positively advocate looking at this template.
13. Proland
Out there on Envato Parts
This template has a little bit extra occurring than among the different ones I’ve shared, however I feel it’s an awesome choice for entrepreneurs seeking to embody some extra detailed data alongside their CTA.
The template features a minimal navigation bar, a headline and subtitle, and a button you should utilize to launch a video.
Envato does require a paid subscription to entry this template, but it surely presents a 30% low cost for college students and limitless downloads when you develop into a member.
What I like: With its clear design and minimalist aesthetic, it is a nice template for a contemporary model seeking to share some extra particulars about its providing.
14. Atlas
Solely Out there With HubSpot’s Free Touchdown Web page Builder
Particularly designed for ebooks, Atlas establishes a easy format to assist your web site guests visualize the supply, digest what it’s about, and convert above the fold.
In the event that they want extra data — for instance, in the event you’re providing an in-depth white paper or report — extra modules will be added to additional persuade them to choose in.
Greatest for: I’ve discovered that Rally is an particularly efficient template for touchdown pages selling an e book or comparable content material providing.
15. Actual Property Touchdown Web page
Out there on Wix
The main focus of this template is to ask guests to contact the corporate. Whereas it doesn’t supply a useful resource for data by default, it may be edited and customised to incorporate such an providing.
As well as, as you scroll down the web page, the background picture stays static, and there may be room so as to add firm data beneath the fold.
Professional tip: You should use the second kind on the very backside of the web page to present guests one other likelihood to transform.
16. Building and Lawyer Touchdown Pages
Out there on WordPress.org
Whereas the Lawyer Landing Page and Construction Landing Page templates goal two totally different industries, their designs are very comparable. Each have a header picture, overlaid textual content, and an arrow pointing to a decently sized kind above the fold.
Moreover, each these templates have a spot to supply guests a free quote.
What I like: Though these templates are designed for the authorized and development fields, they’ll simply be personalized to suit different manufacturers and industries.
17. Accelerator
Solely Out there With HubSpot’s Free Touchdown Web page Builder
One other touchdown web page that mixes versatility with a versatile structure, Accelerator is a good choice if you wish to create a gripping narrative round your copy.
This template offers you loads of room to supply extra context about your providing earlier than presenting guests with a conversion ingredient, and you may as well add further modules with its easy, drag-and-drop interface.
Greatest for: This template will be tailored for both long-form content material or quick, snappy, hard-hitting copy.
18. Gardenhouse
Out there on MailChimp
This template doesn’t embody a navigation bar, which ensures that your guests will likely be targeted in your providing and CTA. As well as, like all touchdown web page templates from MailChimp, this structure is optimized for cell.
Which means it should mechanically modify to totally different display screen sizes — a function that I’ve discovered particularly essential lately, as an increasing number of site visitors comes from cell gadgets.
Professional tip: You may customise this template together with your firm’s brand and/or different firm data towards the underside of the web page.
19. Bandmates
Out there on MailChimp
This template can be fairly easy, but it surely’s obtained loads of room for personalisation.
As with lots of the different templates I’ve highlighted, it has no navigation bar, but it surely does have area for an organization brand, textual content description, and a subscribe kind above the fold.
With Bandmates, you may as well drag extra parts, like textual content or kind packing containers, into the design. As well as, slightly below the shape, you’ll be able to embody both a product shot or one other picture.
What I like: The default blue background permits the shape and CTA button to pop, however you may as well customise the colours to suit your model.
20. O-Guide
Out there on Unbounce
Unbounce requires a subscription, however you’ll be able to take a look at out layouts like O-Book for a free, 14-day trial interval.
As such, this template could be choice for an organization that has already gained income from present touchdown pages and is seeking to take a look at out a extra detailed (although nonetheless reasonably priced) design.
This template features a clear spot for a product picture, headlines, and detailed description textual content in addition to a kind field to gather guests’ contact data.
As well as, O-Guide’s high navigation bar is minimal, but it surely does embody social media buttons.
Greatest for: This template is designed for lead era particular to ebooks, making it an awesome choice for entrepreneurs seeking to promote a longer-form content material providing.
21. Webinar
Out there on Wix
This template is particularly designed for entrepreneurs seeking to promote a webinar or comparable event-based providing.
With its restricted navigation parts and prominently displayed headline and CTA, it is a nice choice in the event you’re on the lookout for a extra minimalist strategy.
Professional tip: Beneath the fold, this template has area so that you can add some extra element in regards to the occasion, together with background data and a testimonial.
22. Essex
Out there on Squarespace
This template is one other enjoyable, minimalist choice. Essex has no navigation bar. As an alternative, it features a single, brightly coloured CTA on the high nook of the web page.
It features a huge heading and picture above the fold, in addition to area for extra particulars in the event you scroll down the web page.
What I like: I particularly love the distinctive colour schemes accessible with this template, from its default purple and inexperienced to a spread of extra choices you’ll be able to select from.
23. Advertising and marketing Launch
Out there on Wix
One other strong choice for selling an providing that isn’t but accessible, the Marketing Launch template is a glossy but participating structure.
It contains area for a outstanding headline, a field to gather guests’ e mail addresses, and a full-page background picture or video.
On the backside of the web page, this template contains small social media icons, conserving viewers targeted on the principle CTA within the middle of the web page.
Greatest for: I’ve discovered that straightforward touchdown pages like this one will be an effective way to construct pleasure about an providing that’s nonetheless “coming quickly,” whereas additionally enabling you to gather contact data from potential clients.
24. Product Touchdown Web page
Out there on Wix
This brightly-colored template is one among my favourite layouts from Wix. Beginning off with a brief headline and CTA, this template retains the CTA entrance and middle.
Scrolling down previous the fold, it features a sequence of panels with totally different coloured backgrounds, guaranteeing that the knowledge and photos pop whereas persistently directing viewers towards CTA buttons.
Lastly, on the very backside of the web page, there’s a spot the place you’ll be able to add social media hyperlinks, in addition to a field to gather guests’ e mail addresses.
Professional tip: In my expertise, enjoyable imagery and colours like those included on this template are an effective way to maintain guests engaged.
25. Guide Touchdown Web page
Out there on Wix
This template is particularly designed to assist consultants promote their enterprise and collect contact data from potential clients.
Whereas lots of the different templates on this listing begin off with loads of imagery or movies, this template retains it clear with a plain background, headline, and easy “Let’s discuss” CTA above the fold.
In case you scroll down, the template contains area to current a brief bio, an summary of providers offered, and a carousel to show some testimonials. Then, on the very backside of the web page, there’s a brief contact kind.
Sticking to its minimalist rules, this way contains textual content packing containers for only a first and final title, an e mail tackle, and a message.
What I like: This template units itself aside with its modern highlighter animation impact, immediately drawing guests’ consideration to the principle headline on the high of the web page.
Touchdown Web page Greatest Practices
The templates above illustrate many essential landing-page finest practices. For instance, lots of the templates I’ve listed haven’t any navigation bar, as a navigation bar can detract consideration or clicks away from the supply on the web page.
Most of them even have room for a photograph or video, that are nice methods to spice up engagement.
An efficient touchdown web page presents guests a useful useful resource, akin to a white paper, unique video, or different piece of content material, in trade for his or her contact data. For example, check out this touchdown web page instance from HubSpot:
This web page begins off with a spot so as to add an eye catching headline and featured picture. It additionally features a prominently displayed CTA, which can be utilized to hyperlink to a contact data kind.
It presents area to explain the content material providing with sufficient element to entice viewers with out bogging them down in unnecessarily prolonged textual content.
In actual fact, this instance touchdown web page illustrates a number of vital finest practices to remember when designing your individual pages:
- Keep away from complexity. Touchdown pages are essential, however they don’t must be sophisticated. Intention for a web page that’s concise and alluring reasonably than advanced and overwhelming.
- Don’t ask for an excessive amount of. Reasonably than simply putting a protracted contact kind in your web page, tease an fascinating supply or a free useful resource in trade for only a small quantity of contact data.
- Leverage AI. Generative AI instruments like HubSpot’s Campaign Assistant may help you rapidly write your first draft, getting you up and working in minutes.
- Embrace templates. Lastly, even when you already know what you’re going to supply and what data you’d wish to obtain from guests, constructing a touchdown web page from scratch can really feel daunting. So, in the event you don’t have the bandwidth to construct a web page your self, and in the event you don’t have the sources to rent a designer, utilizing a pre-designed website template will be an effective way to launch a professional-looking web page rapidly and successfully.
To find out about different touchdown web page finest practices, try this comprehensive guide.
Craft the Greatest Touchdown Web page for Your Enterprise
On the finish of the day, each enterprise is totally different. One of the best touchdown web page for one group could also be completely ineffective for an additional — and vice versa.
However armed with the templates and finest practices I’ve shared on this article, you’ll be in your approach to crafting one of the best touchdown web page on your distinctive firm, providing, and clients.
Editor’s notice: This put up was initially revealed in Might, 2019 and has been up to date for comprehensiveness.