Social media advertising refers to the practice of promoting products, services, or content on social media platforms to reach and engage with a targeted audience. It involves creating and running paid ads on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others, with the goal of increasing brand visibility, driving website traffic, and achieving specific marketing objectives. Social media advertising allows businesses to precisely target their ads based on demographics, interests, behaviors, and locations, making it an effective and cost-efficient way to connect with potential customers and promote their offerings.