When you’ve dabbled in search engine optimisation reporting, you’ll know that guide reporting turns into extra painful the extra it’s important to do. So, how will you take the load off your shoulders? By automating the repetitive bits.
On this article, I’ll share how one can automate your search engine optimisation reporting simply utilizing simply two instruments: Ahrefs and Google Looker Studio (GLS).
In principle, automating search engine optimisation reporting ought to assist:
- Liberate time
- Enhance effectivity
- Enhance consistency
- Cut back prices
However, in actuality, all these tasks can get difficult shortly—usually taking longer than anticipated—if completed at all.
So, moderately than attempting to automate all the issues, let’s preserve it easy and concentrate on what we will automate simply:
- Natural visitors reporting
- Key phrase rank monitoring
- Web site auditing
- Competitor evaluation
- Web site modifications
- Model mentions
The 2 hottest information sources for SEO reporting are Google Search Console (GSC) and Google Analytics (GA). So, how can we automate these two experiences?
Right here’s what we’ll do:
- Join information sources to Google Looker Studio – GSC and GA
- Design a report – we’ll cheat utilizing a template
- Schedule it to be delivered in our electronic mail field
Plot spoiler: We’ll use these two Google Looker Studio templates:
Automating Google Search Console reporting
To begin, be sure you’re logged into Google Search Console. Then, head to Looker Studio and click on on the Search Console Report.
Then click on on Use my very own information and Exchange information.
Then, choose your web site from the record.
Then choose both Web site Impression and net or URL Impression and net, relying in your desire. I’m utilizing URL Impression and net on this instance.
Sidenote.
Web site Impression and URL impression help completely different search varieties. For full particulars and variations, verify Google’s documentation here.
Click on Add on the backside right-hand nook. You’ll then in all probability get a pop-up—click on Add to report.
As soon as that’s added, you need to get one thing that appears like this however along with your web site’s information displaying.
Now you’ve received your report, let’s schedule it. To take action, click on on the downward-facing caret within the high proper and click on Schedule supply.
Add the folks you wish to obtain the report and choose a begin time and time for the report back to be despatched. Then click on Save.
When you’ve accomplished these steps, you’ll get a PDF report robotically despatched to these electronic mail inboxes on the date you specified.
Automating Google Analytics 4 (GA4) reporting
Automating GA4 reporting makes use of an analogous course of. To begin, head again to the primary Looker Studio dashboard and arrange a brand new GA4 report by clicking on the GA4 Report icon.
Then, click on on Use my very own information and choose your GA4 account.
Then choose your web site from the drop-down record and click on Add.
Your web site’s info will then be populated within the copy of the GA4 template.
When you’ve performed that, you possibly can automate the sending like we did with the GSC report.
- Go to Share and click on the downward dealing with caret
- Click on Schedule supply
- Add the folks you wish to ship the report back to and choose a frequency to ship the report.
Now, we’ve seen how simple it’s to schedule experiences for GSC and GA4. We will do the identical utilizing the Ahrefs Google Looker Studio Connectors.
Ahrefs has three connectors for Looker Studio that allow you to create GLS dashboards in a few clicks. You’ll find them within the Accomplice Connectors record inside GLS.
Right here’s what they give the impression of being like:
Let’s get began with key phrase rank monitoring.
One of many points with sharing conventional rank monitoring information with shoppers is the experiences will be too overwhelming at a look, making it arduous for them to see what’s going on.
Our Rank Tracker connector creates a shareable, easy-to-understand scheduled report in just a few clicks.
Right here’s the way you set it up.
Go to Ahrefs’ Rank Tracker
Click on on the mission that you simply wish to create a dashboard for, then click on on Looker Studio.
Then click on on Ahrefs’ Rank Tracker connector.
Authorize the connector
When you’ve performed that, you’ll be taken to Google Looker Studio to authorize the connector.
Click on on Authorize and sign up utilizing your Google account. You’ll have to click on Enable for Ahrefs Rank Tracker to entry your Google Account.
When you’ve performed that, enter the mission you wish to add after which hit Join within the high right-hand nook. Once you’re proud of every part, click on Create Report.
Then, you need to get a dashboard that appears one thing like this.
Schedule it
To make it automated, comply with the identical steps we used for our GSC and GA4 experiences by clicking the downwards dealing with caret subsequent to Share and click on Schedule supply.
Add the recipients to the report and choose how often you need it despatched.
Now you’ve arrange the Rank Tracker report, you’ll have the ability to verify these particulars in each electronic mail:
- Positions
- SERP options
- Rivals
- Tags
- Visitors share
- Key phrases metrics
When you’re specializing in technical SEO in your web site then it’s a good suggestion to get an automatic Web site Audit dashboard arrange. It permits you to preserve observe of your web site’s technical well being simply.
Go to Ahrefs’ Site Audit
Go to Ahrefs’ Web site Audit and choose a mission from the dashboard to click on on it.
Then click on on the Looker Studio button within the high right-hand nook.
On the dropdown, click on Ahrefs Web site Audit connector.
Authorize the connector
Like different connectors, you might be prompted to Authorize and sign up utilizing your Google account. You’ll have to click on Enable for Ahrefs Rank Tracker to entry your Google Account.
Afterward, set your parameters. I usually set it up like this.
If prompted, click on on permit parameter sharing after which Create Report.
Then click on Create Report once more when prompted.
GLS then begins to construct your report within the background.
Schedule it
You may schedule the experiences in precisely the identical means as you probably did with the opposite connectors. Click on on Share and Schedule supply to share with the folks you wish to obtain the report.
You need to use the Web site Explorer report for monitoring your individual web site, however it’s also possible to use it to watch your rivals’ websites.
Sidenote.
It’s essential to have your competitor’s web site arrange as a mission with the intention to create a dashboard for it.
This dashboard report makes it potential to maintain tabs in your rivals, and have it despatched to your or your shopper’s inbox regularly.
Go to Ahrefs’ Site Explorer
As soon as on the Overview web page, click on the Looker Studio button within the high right-hand nook.
Then click on on Ahrefs’ Web site Explorer Connector.
Authorize the connector
When you’ve performed that, hit Authorize.
And sign up with Google.
Then, choose a mission and verify all of the bins to make sure compatibility with the template.
When you’ve performed that, hit Join, and if prompted, choose Enable. Then click on Create Report on the next display.
When you’ve created your report, it would seem on the next display, and all the info must be populated.
Schedule it
Scheduling supply is identical as we’ve got seen for the opposite experiences.
When you’ve shared it along with your colleagues or shoppers, it would robotically be delivered to your inboxes in your chosen schedule.
In case your web site is susceptible to occasional downtime, a device like Uptime Robot is a straightforward and free solution to automate monitoring of your web site’s standing.
When you’ve set it up, you possibly can obtain notifications by electronic mail, slack messages, SMS, or perhaps a voice name—that means, you’ll be the primary to know when your web site goes down.
If you wish to monitor sure pages in your web site for modifications, you should use a device like Little Warden. The device can monitor many various issues, however I like to make use of it to watch the robots.txt file for modifications.
One of these monitoring is helpful in enterprise SEO, the place a number of groups have entry to the web site and may change issues usually with out notifying the SEO team beforehand.
If monitoring net mentions of your model or a selected key phrase is necessary, you are able to do this utilizing Ahrefs Alerts.
To take action, head to Alerts on the primary web site navigation and click on the Mentions tab.
Then click on + Add alert and enter the main points within the pop-up field of the point out you wish to observe.
Point out alerts are a helpful solution to report unbranded mentions of your model or web site. As soon as you’re alerted of the point out you possibly can contact the web site to request a hyperlink.
Remaining ideas
Automating your search engine optimisation reporting course of isn’t at all times simple to do. However through the use of Ahrefs’ Google Looker Studio connectors, you may make it simpler to automate your search engine optimisation reporting course of—with out sacrificing high quality.
Even when you’ve got no coding data or expertise in constructing search engine optimisation dashboards, you possibly can have a plug-and-play set of automated search engine optimisation experiences able to go in just some clicks.
Obtained extra questions? Ping me on X