Definition:
The percentage of website visitors who leave after viewing only one page
Example:
Suppose a website has 1,000 visitors in a day. Out of these 1,000 visitors, 400 leave the website after viewing only one page, while the remaining 600 visitors navigate to other pages on the website. In this case, the Bounce Rate for the website would be 40% ((400/1000) * 100). This means that 40% of the visitors bounced, or left, the website after viewing only one page, without exploring further. The Bounce Rate is often used as a metric to evaluate the effectiveness of a website’s content and design, as a high Bounce Rate may indicate that the website is not engaging or meeting the needs of its visitors.